Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Greens slam greenwash decision by ad watchdog

9 November 2007

Greens slam greenwash decision by ad industry watchdog

The Green Party today expressed disbelief at a decision by the Advertising Standards Complaints Board that a coal mine can successfully claim to have a 'low environmental impact,' and will be appealing the decision.

Green Co-leader Jeanette Fitzsimons had lodged a complaint in June against Pike River Coal Ltd's pamphlet advertising a share offer, in which it made claims of environmental friendliness.

"When it is eventually burnt, the coal from this mine will release around 45 million tonnes of CO2 into the atmosphere, equivalent to more than New Zealand's entire CO2 emissions in one year. How can this not have a massive environmental impact?" Ms Fitzsimons says.

"The Complaints Board has accepted Pike River's spin and ruled that the claim of 'low environmental impact' does not apply to the coal, but refers only to the coal mine.

"It is absurd to suggest that a flyer inviting investment in an enterprise can make positive environmental claims, regardless of the climate change impact of the products that it makes," Ms Fitzsimons says.

"The Board's stance is strikingly at variance from that adopted by the Australian Competition and Consumer Protection Agency, which has warned companies they face prosecution for making invalid 'green' claims in their marketing. In particular, the ACCC singled out a coal power station claiming to be 'clean' - a claim that, it argued, misleadingly ignored the coal's greenhouse gas emissions.

"Our advertising watchdog agency has virtually ignored the greenhouse gas emissions arising from the coal, and has dedicated itself to finding wiggle room for the company.

Pike River claims - and the Board accepted - that their coal can be considered as having 'low environmental impact' because it has a lower ash content that other coals. On the other hand, they gave no weight to the fact that Pike River coal's 1.9% sulphur content is higher than some other coals.

"New Zealanders are not stupid. They will be alarmed that a company can get away with pretending that the business of coal mining does not have a major environmental impact.

ENDS


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Corrections Corrected: Supreme Court Rules On Release Dates

Corrections has always followed the lawful rulings of the Court in its calculation of sentence release dates. On four previous occasions, the Court of Appeal had upheld Corrections’ practices in calculating pre-sentence detention. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>

ALSO:

Treaty Settlements: Bills Delayed As NZ First Pulls Support

Ngāruahine, Te Atiawa and Taranaki are reeling today as they learnt that the third and final readings of each Iwi’s Historical Treaty Settlement Bills scheduled for this Friday, have been put in jeopardy by the actions of NZ First. More>>

ALSO:

Gordon Campbell: On The Damage De-Regulation Is Doing To Fisheries And Education, Plus Kate Tempest

Our faith in the benign workings of the market – and of the light-handed regulation that goes with it – has had a body count. Back in 1992, the free market friendly Health Safety and Employment Act gutted the labour inspectorate and turned forestry, mining and other workplace sites into death traps, long before the Pike River disaster. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news