Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Minister launches NZ promotion week in Japan

17 November 2007

Minister launches NZ promotion week in Japan

Tourism Minister Damien O’Connor today kick started the biggest New Zealand promotional event ever held in Japan.

The New Zealand Paradise Week promotes New Zealand’s food, wine, fashion, music and tourism activities and aims to encourage more Japanese people to travel to New Zealand.

Mr O’Connor said Japan is our fourth biggest market for international visitors, yet the number of Japanese travelling to New Zealand in recent years has declined.

“A number of factors have contributed to a decline in the Japanese market, including a low awareness of what New Zealand has to offer. Promotional activities such as New Zealand Paradise Week aim to market New Zealand as a fun, exciting, modern place to visit with experiences aplenty and lots to offer international travelers,” said Mr O’Connor.

To address the issue of a decline in the Japanese market the government has initiated a long term strategy to stabilise, grow and increase yield from Japanese visitors.

“The New Zealand Tourism Strategy 2015 set out a vision for tourism in New Zealand to be valued as the leading contributor to a sustainable New Zealand economy. This includes ensuring we deliver a world class visitor experience and ensuring the sector attracts ongoing investment.

“We need to distinguish ourselves as a premier destination and promote our quality visitor experiences which differentiate New Zealand from elsewhere, so we can encourage more international visitors to travel to our country. New Zealand Paradise Week does just that.

“Drawing more international visitors to New Zealand in the shoulder season and setting goals to boost visitor satisfaction and increase the amount that visitors spend per night are fundamental goals in the Strategy,” said Mr O’Connor.

“With tourism being one of the most significant contributors to the New Zealand economy and its potential to help transform our economy into one which is more sustainable and of higher value means it is a priority sector for government attention,” said Mr O’Connor.

New Zealand Paradise Week is primarily funded through the Ministry for Culture and Heritage's Cultural Diplomacy International Programme. The Ministry of Foreign Affairs and Trade and New Zealand Trade and Enterprise are also providing support.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Corrections Corrected: Supreme Court Rules On Release Dates

Corrections has always followed the lawful rulings of the Court in its calculation of sentence release dates. On four previous occasions, the Court of Appeal had upheld Corrections’ practices in calculating pre-sentence detention. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>

ALSO:

Treaty Settlements: Bills Delayed As NZ First Pulls Support

Ngāruahine, Te Atiawa and Taranaki are reeling today as they learnt that the third and final readings of each Iwi’s Historical Treaty Settlement Bills scheduled for this Friday, have been put in jeopardy by the actions of NZ First. More>>

ALSO:

Gordon Campbell: On The Damage De-Regulation Is Doing To Fisheries And Education, Plus Kate Tempest

Our faith in the benign workings of the market – and of the light-handed regulation that goes with it – has had a body count. Back in 1992, the free market friendly Health Safety and Employment Act gutted the labour inspectorate and turned forestry, mining and other workplace sites into death traps, long before the Pike River disaster. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news