Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Mills campaign disappointing and deluded

22 November 2007

Mills campaign disappointing and deluded

Agriculture Minister Jim Anderton is disappointed that UK celebrity Heather Mills has lent her name to a claim that meat and dairy can’t be environmentally sound products.

“I doubt the high profile campaign will sway the majority of British public opinion, but it could have some effect,” Jim Anderton said. “It is therefore a reminder to New Zealand about the urgency of having the facts to back up our claim to be an environmentally safe and responsible food producer.”

In a billboard campaign, Heather Mills claims no one can be an environmentalist if they eat meat and dairy products. Ironically, in launching the campaign, Ms Mills arrived in a carbon-spilling four wheel drive, which was kept running for part of the launch.

“The claim that you can’t be an environmentalist if you eat meat and dairy products is wrong. That the picture on one billboard associating meat and dairy with a burned out wasteland and hellish fires suggests Ms Mills has never seen a New Zealand dairy farm. For her information, they are lush and green,” Jim Anderton said.

“The New Zealand Government is currently working with its primary producers to measure, monitor and manage their greenhouse gas foot print.

“I don’t think Ms Mills is an especially reliable source of credible scientific information, but the danger is that some people will take these claims seriously because of her celebrity status. People may think there must be something in it.

“What this campaign does show is that there is a rising tide of consumer concern over environmental issues and over carbon emissions in the production process.

“New Zealand needs to be vigilant about this rising consumer trend. There is potentially a very strong business opportunity for us if we can show that out meat and dairy is much more environmentally responsible than other countries’ and we are carbon neutral.

“Episodes like these should reinvigorate our campaign to be the most sustainable country in the world and show why the current attacks on environmental regulation by Federated Farmers play into the hands of people like Mills,” Jim Anderton said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Werewolf: What Does Winston Peters Want His Legacy To Be?

A lot of people in New Zealand seem to resent Winston Peters and the power that he appears to have. “Appears” being the operative word. In reality, Peters will have power only up to the point that he uses it.

By next week, he’ll have become just another junior player in an MMP governing arrangement, battling to hold onto the gains he was promised. More>>


Rising Toll: Road Safety Needs To Be A Higher Priority

Official advice released to the Green Party under the Official Information Act shows that the previous National Government dismissed an option to make road safety its most important transport priority after being told the road toll was rising. More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election