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Buy Kiwi Made women leading economy forward

Sue Bradford Government Spokesperson for Buy Kiwi Made

20th May 2008

Buy Kiwi Made women leading economy forward

There has been an 11 percent increase in the number of shoppers who always or often consider whether a product is made in New Zealand according to the latest research, Buy Kiwi Made Spokesperson Sue Bradford says.

"The most significant increase in consumers who are always or often considering buying Kiwi Made goods is among women, up 19 percent since our benchmark study last year.

"I'm pleased that women have responded so positively to our Buy Kiwi Made campaign to build New Zealand's economy, since women are typically the main household shoppers," Ms Bradford says.

"It's a clear indicator of the success of the Buy Kiwi Made campaign that 43 percent of women now always or often consider whether the products they buy were made here in New Zealand.

"Buy Kiwi Made means New Zealand manufacturers can rely on 680,000 women alone giving our local economies strength. Buy Kiwi Made helps build employment and local communities. It is no surprise that women - who are often involved in many aspects of building social capital in our communities, can see the real benefits to New Zealand of Buy Kiwi Made.

"The Buy Kiwi Made campaign has continued to build on its success for nearly a year, with research showing that awareness of the campaign among New Zealand consumers is now more than double what is was in July 2007.

ENDS

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