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Nothing Maori, nothing unique in NZ tourism campaign |
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Nothing Maori, nothing unique in NZ tourism campaign
The Maori Party says it is a shame that Tourism New Zealand has overlooked the Maori culture in its latest marketing campaign to lure international visitors.
"The Maori people, our culture and language is what makes Aotearoa New Zealand unique – you will not find it anywhere else on earth yet we have been cut out of the frame in this campaign," Maori Party tourism spokesperson Te Ururoa Flavell said.
For example, Australia, North America, Europe and Asia - where the campaign is being rolled out - had more jetboat rides, bridges and horse treks than Aotearoa could ever have, but none of those countries had a living marae, he said.
"I have to agree with statements by some tourism marketing commentators that the latest campaign lacks that X-factor and Aotearoa heart and soul."
Mr Flavell called on Tourism NZ to incorporate into its campaign - which is yet to be rolled out to North America, Europe and Asia – a unique Maori indigenous element.
"We must promote to the world that Maori culture is alive and thriving and that we welcome them to this great land."
ENDS


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