Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Launch of Waha – The Maori Creative Agency


The Hon Tariana Turia
Maori Party Co-Leader | MP for Te Tai Hauauru
11am Friday 9 November 2012

Launch of Waha – The Maori Creative Agency
Betty’s Function House
32 Blair Street, Te Aro, Wellington

Tena koutou katoa

I want to mihi to your director; Tuteri Rangihaeata; his partner Rohario Jacobs; Julian Wilcox your masterful MC; and the members of Patea Māori Club – Aotea Utanganui for the opportunity to share with you today, such an auspicious opening.

From the moment we link into the Waha Website there is an overwhelming sense of passion and of pride that will distinguish your entry into the market as the Māori Creative Agency.

The website is entitled “Beautiful Māori – let our culture move you”.

There could be no better representation of the beauty and the power of our culture than in the very name you have chosen for yourself.

At its most common interpretation, waha describes our mouth – the songs released in our voice; the words we dare to utter.

But it can also represent – as in waharoa - a gateway; an entrance to an entire new world awaiting us. We might also think of waha as a stage in our journey; te wahanga meaning a particular chapter in our life; a place and space for learning.

One meaning I am particularly fond of is the use of waha to describe the ways in which our nannies would carry us around – piggybacked, wrapped within their blankets; keeping us snug and close; protecting us from harm while at the same time exposing us to all the elements of the word.

This is just a few of the 100 or so interpretations of waha we can find amongst the wisdom in the Ngata Dictionary. It all serves to crystallise and emphasize the concept of waha, associated with the essence of communication and perfectly appropriate for a business in marketing and the art of persuasion.

As we all know it is the ‘gift of the gab’ that captures the essence of communications these days - and our ‘waha’ or mouths are an important part of that. I understand that this is one description that fits Tuteri-balanced by the quiet determination of Rohario!

This is an industry which is based on two way relationships. It is our ability to build respectful relationships, reciprocal relationships and to tell stories that connect to others which will be a valuable resource for your company.

I have always thought that we need more Maori to be a part of developing the stories and messages that are promoted here in Aotearoa – to tell our stories; to relearn our history.

And I have to think your timing was absolutely appropriate – to be giving birth to this new business on the very day that one of our greatest leaders and entrepreneurs was born many years ago.

I am talking about Te Kirihaehae Te Puea Herangi, born at Whatiwhatihoe near Pirongia, on 9 November 1883. Te Puea played a crucial role in re-establishing the King Movement as a central force amongst her people. But it was in her commitment to planting hope that she will most be remembered for.

There are countless achievements that Te Puea pursued; in her absolute commitment to excellence; to innovation and to the future of her people.

Deciding to launch Waha on this day is therefore an act of great purpose – which focuses on the unlimited potential that we have as tangata whenua to do wonderful things. It is a step forward, tracking over the footprints of Te Puea, while creating your own unique signature.

It also reminds me of the freedom that comes with being self-determining, setting our own course of direction; whether we are self-employed or a part of a business.

It is hard work, but it is so much more rewarding to know that you have been the architect of your own success.

As we know now, entrepreneurship is in our DNA. We descend from a long line of some of the greatest innovators, the most daring of adventurers. Our tupuna were early adopters of many things and sailed the pacific building relationships and entering into sophisticated business negotiations abroad and at home.

These characteristics have been passed down generations, and I see evidence of that all over the place, particularly in our children. Some people may describe these characteristics for ‘haututu’, but what it is - is our children exploring the world, learning, and innovating.

And that is a brilliant attribute to foster in our whanau.

In order to run free and wild, our children need role models. They need to see success so that they know that their dreams and aspirations can be achieved. They need to know that being a ‘tutu’ is not a bad thing, but brings with it a special quality that should be loved and nurtured.

Our Maori Business explorers and entrepreneurs can be and must shape our future to best embrace our tamariki in ways which will enable them to experience multiple opportunities and endless possibilities.

I understand that Tuteri and Rohario you have young children – and I congratulate you for the legacy you are creating for them, and for doing it together as a whanau. Today is a celebration of the future, but also a celebration of what we can achieve as whanau – and in my mind that is a fine example of Whanau Ora. You are leading us into new frontiers; demonstrating the explicit value you place on our culture, our tikanga, our reo and our skills as unique to business, to tourism, to the economy.

It is said that if art is to nourish the roots of our culture, society must set the artist free to follow their vision wherever it takes you.

What I have seen already through the branding and presentation of WAHA is that I have absolutely no doubt of the significant benefits that arise from the capacity to produce beautiful, valuable outcomes that are truly Māori specific.


There is an incredible diversity of organisations including marae, that could positively draw on the expertise of Māori marketing; Māori branding and Māori communications.

One of the things that the Maori Party has been focused on is supporting Maori businesses to flourish, both here in Aotearoa and in the international arena.

We have coined the phrase the ‘Maori edge’ to describe a point of difference and value-add proposition that we bring to the table by having a strong grounding in our culture. We have seen a mind-shift in this country.

Part of it relates to our own growing sense of self-esteem as whanau, hapu and iwi; and part of it relates to our maturity in business, and our venturing to new lands and seeing new horizons. It’s funny but true, that we had to venture to the other side of the world in back to learn of the value we have within ourselves, and to teach others around us of the strength that we have.

Now that we have dipped our toes in the international arena, we see that actually the Maori edge that we bring to business is like gold, it is a winner. This is wonderful, but the reason it is wonderful is because it means we can be ourselves in the corporate environment. We can be Maori and be successful.

Now when you look around you see that Maori business is a growing business. It brings to mind images of strength, resilience and unlimited potential. We are a new and emerging powerhouse in the economy. And we are getting acknowledgement for that from around the globe.

So I wish you well in your future work, and I congratulate you for the courage and fortitude it has taken you to get to this point. I look forward to seeing your business flourish, but most of all I am excited for your whanau and the world of difference that this venture could make for you all.

Tena koutou katoa

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Patience: Drive Safe

Be patient before passing is the AA's message for drivers this Labour weekend.

"People taking crazy risks to get past other vehicles is one of the most dangerous things on the road,” says AA spokesperson Dylan Thomsen.

“The weather is looking good for the long weekend so the roads will be busy. Unfortunately, that also increases the chances of people getting frustrated and trying a risky passing manoeuvre. When they get past, there will probably be more traffic up ahead anyway so it won’t get people there faster.” More>>

 
 

Parliament Today:

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn. More>>

ALSO:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Gordon Campbell: On Pharmac, Gough Whitlam And Sleater-Kinney

We’re not at the outset of these negotiations. The outset was six years ago, and negotiators were hoping to have some sort of ‘framework’ deal finished in time for the APEC meeting in a few weeks’ time. These ‘extreme’ positions are what we’ve reached near the intended end of the negotiations… More>>

ALSO:

PM Of Many Hats: Questions, No Answers On Whale Oil

Dr RUSSEL NORMAN (Co-Leader – Green) to the Prime Minister: How many times since November 2008 has he spoken with blogger Cameron Slater on the phone and how many times, if any, has he texted him?
Rt Hon JOHN KEY (Prime Minister): None in my capacity as Prime Minister. More>>

ALSO:

Aussie Investigation Dropped: Call On Minister McCully To Pursue The Case Of Balibo Five

West Papua Action is deeply concerned at the lack of any clear outcome from the Australian Federal Police inquiry into the 1975 deaths of the ‘Balibo Five’ including NZ journalist Gary Cunningham. More>>

ALSO:

'Feed The Kids' Bill: Metiria Turei To Lead Fight On Feeding Hungry Children

Green Party Co-leader Metiria Turei is urging all political parties to support the Feed the Kids Bill which she inherited today from Mana leader Hone Harawira. More>>

ALSO:

Parliament Today: State Opening Of Parliament

The House sat at 10.30am on Tuesday before MPs were summoned to hear the Speech from the Throne in the Legislative Council Chamber. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news