Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


New data provides insight into tourism

Hon Chris Tremain
Associate Minister of Tourism

13 December 2012

New data provides insight into tourism

Associate Tourism Minister Chris Tremain today launched a new data collection that provides a never-before-seen insight into New Zealand’s tourism industry.

The Regional Tourism Indicators, produced by the Ministry of Business, Innovation and Employment, is based on anonymous electronic card transactions made since 2008. International data is collected from electronic transactions at over 30,000 retailers across the country. Domestic data is captured from transactions made using BNZ bank cards.

“The Regional Tourism Indicators is a rich source of data that provide a significantly improved insight into where international and domestic tourists are going and what they spend their money on,” says Mr Tremain.

“We can now see the difference between spending patterns between visitors from different countries. For example in the year ending October 2012, 88 per cent of spending from visitors from China was concentrated in three regions: Auckland, Otago and the Bay of Plenty. In Auckland, the most popular destination, Chinese visitors were far more likely to spend money on shopping than tourists from other countries.

“This new data will make it easier for regional tourism organisations to assess the effectiveness of their marketing campaigns. It will also help tourism operators target markets that are more likely to spend money on their services.”

Find out more http://www.med.govt.nz/sectors-industries/tourism/tourism-research-data/regional-tourism-indicators

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Labour's 'Future Of Work': Major Reform Of Careers And Apprenticeships

The next Labour Government will transform careers advice in high schools to ensure every student has a personalised career plan, Leader of the Opposition Andrew Little says. More>>

ALSO:

State Investments Management: Treasury Likes IRD, Not Education Or Corrections

The Inland Revenue Department has scored an 'A' in the first tranche of the Treasury's investor confidence rating for state agencies that manage significant Crown investments and assets, gaining greater autonomy as a result, while the Corrections and Education ministries gained a 'C' rating. More>>

ALSO:

Govt Goal: NZ To Be "Predator Free" By 2050

Prime Minister John Key has today announced the Government has adopted the goal of New Zealand becoming Predator Free by 2050... “That’s why we have adopted this goal. Our ambition is that by 2050 every single part of New Zealand will be completely free of rats, stoats and possums." More>>

ALSO:

Gordon Campbell: On The IOC’s Treatment Of Russian Sport, And Lone Wolf Terrorism

A blanket ban on Russian athletes would also have exposed the IOC to criticism that its treatment of Russia would have been marked contrast to its treatment say, of the track and field team from Kenya – a country about which the IOC has very similar doping concerns. More>>

ALSO:

Sounds Like A Plan: Auckland Council Receives Unitary Plan Recommendations

A key milestone in New Zealand planning history was reached today when the Independent Hearings Panel delivered the reports containing its recommendations on the Proposed Auckland Unitary Plan. More>>

ALSO:

National Park Expansion: Forests And Coast Of Kahurangi Protected

Five parcels of high value land totalling more than 890 hectares have been formally gazetted as part of the National Park. More>>

ALSO:

PPP Go-Ahead: SkyPath Gets Unanimous Support

Auckland’s SkyPath project has been given the go-ahead to be delivered through a public private partnership, after a unanimous decision at today’s Finance and Performance Committee. More>>

ALSO:

Gordon Campbell: On The Reserve Bank, The UN Shortlist, And Trump

Can there really be there any link between the US presidential elections and yesterday’s RBNZ signals on interest rates and the NZ dollar? Well, maybe. And it would be this: the improving US economy is reportedly putting a tailwind behind the US dollar, and rendering the actions of our Reserve Bank virtually irrelevant. More>>

ALSO:

Gordon Campbell: On What John Key Should Be Asking Joe Biden

No doubt, US Vice-President Joe Biden will be updating Prime Minister John Key on the chances of a TPP vote taking place in the ‘ lame duck’ session of Congress that’s held between the November’s election and the inauguration of a new President in January. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news