Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

New data provides insight into tourism

Hon Chris Tremain
Associate Minister of Tourism

13 December 2012

New data provides insight into tourism

Associate Tourism Minister Chris Tremain today launched a new data collection that provides a never-before-seen insight into New Zealand’s tourism industry.

The Regional Tourism Indicators, produced by the Ministry of Business, Innovation and Employment, is based on anonymous electronic card transactions made since 2008. International data is collected from electronic transactions at over 30,000 retailers across the country. Domestic data is captured from transactions made using BNZ bank cards.

“The Regional Tourism Indicators is a rich source of data that provide a significantly improved insight into where international and domestic tourists are going and what they spend their money on,” says Mr Tremain.

“We can now see the difference between spending patterns between visitors from different countries. For example in the year ending October 2012, 88 per cent of spending from visitors from China was concentrated in three regions: Auckland, Otago and the Bay of Plenty. In Auckland, the most popular destination, Chinese visitors were far more likely to spend money on shopping than tourists from other countries.

“This new data will make it easier for regional tourism organisations to assess the effectiveness of their marketing campaigns. It will also help tourism operators target markets that are more likely to spend money on their services.”

Find out more http://www.med.govt.nz/sectors-industries/tourism/tourism-research-data/regional-tourism-indicators

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Ch-Ch-Changes At IRD

job cuts aren’t happening at the IRD, exactly. Instead, there’s apparently a ‘transformation’ in store, and jobs won’t be axed ; no, they will be ‘transformed’ before our eyes into… non-jobs, if you happen to be among the unlucky legion of 1,900 who are being lined up for transformation, which seems to work rather like a secular version of the Rapture.

Except that at IRD, not even your shoes will be left behind. More>>

 

Christchurch Mental Health: Hospital Too 'Awful' For Reviewers To Visit

Jonathan Coleman has to stop the stalling over a new building for mental health services in Christchurch to replace the quake damaged Princess Margaret Hospital, says Labour’s Health spokesperson David Clark... More>>

ALSO:

Greens Call For Govt Action: Children Sick Because Of NZ Housing

The Royal Australasian College of Physicians president-elect said today that children with preventable respiratory illnesses are being re-admitted to hospital because they're being sent back to cold, damp homes. More>>

ALSO:

Less Tax Cut, More Spending: Labour Launches Fiscal Plan

“Labour will invest $8 billion more in health, $4 billion more in education and $5 billion more for Kiwi families through Working for Families, Best Start and the Winter Energy Payment than the Budget 2017 projections for the forecast period.” More>>

ALSO:

Gordon Campbell: On The Greens’ Room For Political Pragmatism

The Greens here are currently being criticized by the commentariat for not making the same kind of pragmatic choices that sunk the Democrats in Australia. More>>

Gordon Campbell: On Being Humane About Welfare, Child Support, And Tax

It made for an unusual Venn diagram, but Greens co-leader Metiria Turei and Finance Minister Steven Joyce were briefly sharing some common elements this week in the set that says – hey, don’t use the powers of the state in ways guaranteed to make the system you’re trying to defend worse, not better. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election