Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


Innovative parenting app released for Father’s Day

Hon Paula Bennett
Minister for Social Development
Associate Minister of Housing

29 August 2013

Innovative parenting app released for Father’s Day

A mobile app designed to encourage young fathers to interact with their children has been launched today by Social Development Minister Paula Bennett.

The ‘Peekaboo’ app, developed by Plunket, Vodafone and the Ministry of Social Development, is available in English and Te Reo and will be free for download from both the Apple and Android stores from September 1.

“Launched to coincide with Father’s Day, the app is a homegrown, educational tool that brings parents and their young children together,” Mrs Bennett said.

The game works with the device’s photo gallery, hiding images of family and friends in New Zealand landscapes which parents and children work together to find.

As well as promoting babies’ brain development by helping them recognise familiar faces, the app also helps build the understanding of ‘object permanence’ – the idea that things still exist even when they can’t be seen.

It is designed for babies aged nine months and older, and includes suggestions of other simple games to play away from the phone or tablet.

The concept is the work of Josh Briggs, a young Wellington dad and Vodafone Foundation World of Difference recipient, who teamed up with MSD’s SKIP parenting initiative, Plunket and Vodafone, who helped fund and develop the app.

“This collaboration to make Josh’s idea a reality is a fantastic example of government, NGOs and the corporate sector working together to create a product with real benefits for New Zealand families,” Mrs Bennett said.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Wellington.Scoop: Serco – First The Prisons, And Now It Wants To Run The Trains

As the government continues its inquiry into Serco’s discredited administration of Mt Eden prison in Auckland, here in Wellington there’s further scrutiny of the British outsourcing company – because it’s competing to take over the running of our commuter trains. More>>


Gordon Campbell: On The TPP Countdown, And Mary Margaret O’Hara

To date, the Key government has been unwilling to share any information about this TPP deal until it is too late for outraged public opinion to affect the outcome... the disclosure process is likely to consist of a similarly skewed and careful exercise in spin. More>>


Australia Deportations: English Relaxed On Immigration Centre Conditions

Labour's Annette King: “There have been numerous reports from inside these detention centres on just how bad conditions are... If they were being held in any other foreign jail, I imagine Mr English would be somewhat concerned. More>>


Schools: Achievement-Based Funding Would Be A Disaster

The Education Minister’s speech to the PPTA Conference raising the spectre of achievement data driving a new funding system would be disastrous, says NZEI Te Riu Roa. More>>

  • Video Out-Link - PPTA Annual Conference 2015 on Livestream (Q+A dicussion suggests funding would be directed to less successful schools.)

  • ALSO:

    ECE Report:

    Key In NY: Prime Minister Addresses United Nations

    Prime Minister John Key has addressed the United Nations General Assembly in New York, focusing on a call for action in Syria and on other conflicts, reform of the veto process and on the UN’s Sustainable Development Goals. More>>.


    Gordon Campbell: On The Lack Of Accountability Over Philip Smith

    In New Zealand, accountability is an exotic creature rarely glimpsed at ministerial level, or among senior management. The flight to Rio by the paedophile /murderer Philip John Smith/Traynor is no exception. More>>


    More On Corrections

    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news