Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Government investment paying dividends in tourism

Government investment paying dividends in tourism

The Government’s major investments in Tourism New Zealand and the screen industry are paying big dividends according to Associate Tourism Minister Todd McClay.

Results of NZIER research, released today by Tourism New Zealand, show that tourism marketing efforts are having a major impact on the number of visitor arrivals in New Zealand.

Arrivals were up by 7.3 per cent to 2.77 million to February 2014, the highest one-year growth rate in a decade.

“The NZIER report shows that the growth in arrivals has far exceeded what naturally would have occurred if the only factors influencing consumers were those prevalent in their own countries, such as a strengthening economy,” says Mr McClay.

“Within five of our major tourism markets promotion of New Zealand was found to have had a considerable impact on the choice of people to visit.”

“This Government’s support of a far more proactive tourism strategy is really paying dividends.”

“The additional $158 million over four years has allowed Tourism New Zealand to embark on a comprehensive marketing strategy in both our established and emerging markets.”

By far the strongest single contributor to the growth in visitor numbers was the promotion of The Hobbit and New Zealand as Middle Earth.

During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here. In 2013, 12 per cent of arrivals cited The Hobbit or Middle Earth as one of the reasons they chose to visit New Zealand.

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit further illustrating the value of the Government’s investments in Tourism New Zealand and the screen industry.

“I commend Tourism New Zealand on their good work and look forward to tourism operators up and down New Zealand benefitting from this investment for many years to come.”

“Overall, it is a very exciting time for the tourism industry with this week also seeing the launch of Tourism 2025, which aims to lift the contribution of tourism to New Zealand’s economy from $24 billion to $41 billion by 2025,” says Mr McClay.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Joint Statement: Establishment Of NZ-China Strategic Partnership

At the invitation of Governor-General Lt Gen The Rt Hon Sir Jerry Mateparae and Prime Minister The Rt Hon John Key of New Zealand, President Xi Jinping of the People’s Republic of China made a state visit to New Zealand from 19 to 21 November 2014.

During his visit, President Xi Jinping met with Governor-General Jerry Mateparae, and held talks with Prime Minister John Key. The leaders had an in-depth exchange of views on bilateral relations as well as regional and international issues of common interest. More>>

 
 

Parliament Today:

Savings Targets: Health Procurement Plan Changes Direction

Next steps in implementing DHB shared services programme Health Minister Jonathan Coleman says the Government has agreed to explore a proposal put forward by DHBs to move implementation of the shared services programme to a DHB-owned vehicle. More>>

ALSO:

More on Health Policy:

Auckland Unification: 'No IT Cost Blowout' (Just More Expensive)

Following discussion of an update on Auckland Council’s Information Services Transformational Programme at today’s Finance and Performance Committee, council has released the report publicly. More>>

ALSO:

Other Expensive Things:

Gordon Campbell: On The SAS Role Against Islamic State, And Podemos

Only 25% of the US bombing runs are even managing to locate IS targets worth bombing. As the NYT explains at length, this underlines the need for better on-the-ground intelligence to direct the air campaign to where the bad guys have holed up... More>>

ALSO:

Public Service: Commission Calls For Answers On Handling Of CERA Harassment

EEO Commissioner Dr Jackie Blue is deeply concerned about the way in which the State Services Commission has handled sexual allegations made against CERA chief executive Roger Sutton this week and is calling for answers. More>>

ALSO:

Gordon Campbell:
On Andrew Little’s Victory

So Andrew Little has won the leadership – by the narrowest possible margin – from Grant Robertson, and has already been depicted by commentators as being simultaneously (a) the creature of the trade unions and (b) the most centrist of the four candidates, which would be an interesting trick to see someone try in a game of Twister. More>>

ALSO:

China President Wishlists: Greens Welcome Xi, But Human Rights Need To Be On Agenda

“President Xi has made some progress on climate change, but he must also lift the Chinese government’s game on human rights issues,” Green Party Co-leader Dr Russel Norman said... It is important that our Government continues to urge the Chinese government to show restraint and respect human rights in both Tibet and the Xinjiang province.” More>>

ALSO:

Airport Security Breach: CAA Fines Minister

Minister Brownlee has been issued an infringement notice and is required to pay a $2000 infringement fine for breaching Civil Aviation Rule 19.357(b), which states no person may be in an airport security area without an appropriate identity card or document. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news