Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Government investment paying dividends in tourism

Government investment paying dividends in tourism

The Government’s major investments in Tourism New Zealand and the screen industry are paying big dividends according to Associate Tourism Minister Todd McClay.

Results of NZIER research, released today by Tourism New Zealand, show that tourism marketing efforts are having a major impact on the number of visitor arrivals in New Zealand.

Arrivals were up by 7.3 per cent to 2.77 million to February 2014, the highest one-year growth rate in a decade.

“The NZIER report shows that the growth in arrivals has far exceeded what naturally would have occurred if the only factors influencing consumers were those prevalent in their own countries, such as a strengthening economy,” says Mr McClay.

“Within five of our major tourism markets promotion of New Zealand was found to have had a considerable impact on the choice of people to visit.”

“This Government’s support of a far more proactive tourism strategy is really paying dividends.”

“The additional $158 million over four years has allowed Tourism New Zealand to embark on a comprehensive marketing strategy in both our established and emerging markets.”

By far the strongest single contributor to the growth in visitor numbers was the promotion of The Hobbit and New Zealand as Middle Earth.

During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here. In 2013, 12 per cent of arrivals cited The Hobbit or Middle Earth as one of the reasons they chose to visit New Zealand.

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit further illustrating the value of the Government’s investments in Tourism New Zealand and the screen industry.

“I commend Tourism New Zealand on their good work and look forward to tourism operators up and down New Zealand benefitting from this investment for many years to come.”

“Overall, it is a very exciting time for the tourism industry with this week also seeing the launch of Tourism 2025, which aims to lift the contribution of tourism to New Zealand’s economy from $24 billion to $41 billion by 2025,” says Mr McClay.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The EU’s Beef With Google

There’s every indication that Google would be on a losing wicket if it chooses to fight the European Union competition watchdogs, who have just levied a $3.3 billion fine on the firm – with the prospect of worse to come if Google doesn’t quickly change the anti-competitive practices at the heart of a court battle that’s been seven years in the making.

Essentially, the case involved Google’s alleged abuse of the stranglehold it enjoys on the online advertising associated with its search activities. More>>

 
 

PM's Press Conference: Red Socks And Secret Tapes

Prime Minister Bill English began his post-cabinet press conference by explaining how well the National Party's annual conference went. He also mentioned today's announcement of changes to the EQC disaster insurance legislation and wished Emirates Team New Zealand well in the America's Cup. More>>

Max Rashbrooke: On How To Make Government More Open

International surveys, while often complimentary, have also pinpointed major weaknesses: political donations are badly regulated, for instance, and appointments to government boards frequently go to those with strong political connections. More>>

In Court: Hamilton Student's Lawsuit Over Climate Change Policy

A law student from Hamilton is preparing to challenge the Government in the High Court on Monday over what she says is a “failure” to properly address climate change. More>>

ALSO:

Gordon Campbell: On The Fallout From The Barclay Tape

This is hardly a case of cleaning out your desk and being turfed out onto the pavement. As others have pointed out, the disgraced Clutha-Southland MP will remain on the public payroll for three months until the election, and for three months afterwards. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election
 
 
 
  • PublicAddress
  • Pundit
  • Kiwiblog