Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Government investment paying dividends in tourism

Government investment paying dividends in tourism

The Government’s major investments in Tourism New Zealand and the screen industry are paying big dividends according to Associate Tourism Minister Todd McClay.

Results of NZIER research, released today by Tourism New Zealand, show that tourism marketing efforts are having a major impact on the number of visitor arrivals in New Zealand.

Arrivals were up by 7.3 per cent to 2.77 million to February 2014, the highest one-year growth rate in a decade.

“The NZIER report shows that the growth in arrivals has far exceeded what naturally would have occurred if the only factors influencing consumers were those prevalent in their own countries, such as a strengthening economy,” says Mr McClay.

“Within five of our major tourism markets promotion of New Zealand was found to have had a considerable impact on the choice of people to visit.”

“This Government’s support of a far more proactive tourism strategy is really paying dividends.”

“The additional $158 million over four years has allowed Tourism New Zealand to embark on a comprehensive marketing strategy in both our established and emerging markets.”

By far the strongest single contributor to the growth in visitor numbers was the promotion of The Hobbit and New Zealand as Middle Earth.

During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here. In 2013, 12 per cent of arrivals cited The Hobbit or Middle Earth as one of the reasons they chose to visit New Zealand.

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit further illustrating the value of the Government’s investments in Tourism New Zealand and the screen industry.

“I commend Tourism New Zealand on their good work and look forward to tourism operators up and down New Zealand benefitting from this investment for many years to come.”

“Overall, it is a very exciting time for the tourism industry with this week also seeing the launch of Tourism 2025, which aims to lift the contribution of tourism to New Zealand’s economy from $24 billion to $41 billion by 2025,” says Mr McClay.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

#Kexit: Prime Minister John Key Announces Resignation

Prime Minister John Key has announced that he’s resigning as Prime Minister in seven days’ time. He made the unexpected announcement at a 12.45 press conference at Parliament, called with less than an hour’s notice.

“It has been an enormous privilege to be Prime Minister of New Zealand, and these last eight years have been an incredible experience. Throughout these years I have given everything I could to this job that I cherish, and this country that I love...“ More>>

Gordon Campbell: On The Key Resignation

The resignation of John Key is one thing. The way that Key and his deputy Bill English have screwed the scrum on the leadership succession vote (due on December 12) is something else again. It remains to be seen whether the party caucus – ie, the ambitious likes of Steven Joyce, Judith Collins, Paula Bennett, and Amy Adams – will simply roll over... More>>

 

Q+A: Labour's Michael Wood Wins Mt Roskill

Labour’s Michael Wood, who last night won a 6,000 vote majority in the Mt Roskill by-election, says the reason for the win was simple, clear messaging... More>>

ALSO:

Gordon Campbell: On Anne Tolley’s Callous Folly

Last week’s conflict between Social Development Minister Anne Tolley and District Court judge Carolyn Henwood illustrated quite a few of the flaws in the system. More>>

ALSO:

Members’ Bills: Greens' Domestic Violence And Loans Bills Pulled From Ballot

Jan Logie’s Domestic Violence-Victims' Protection Bill introduces workplace protections for victims of domestic violence, including allowing victims to request paid domestic violence leave for up to 10 days... Gareth Hughes’ Bill allows Kiwis with student loans to defer their student loan repayments into a first home savings scheme. More>>

ALSO:

IPCA: Police Did Not 'Deliberately' Use Pepper Spray On 10-Year-Old

"When spraying the man, the officer did not properly consider the necessity of using pepper spray in a confined space, the likelihood that it would affect the other innocent passengers or the fact that he was using a more powerful spray." More>>

ALSO:

Donor Bill Passes: Full Income Compensation For Live Organ Donors

Unanimous cross-party support for the Compensation for Live Organ Donors Bill represents a critical step in reducing the burgeoning waiting list for kidney donations, according to Kidney Health New Zealand chief executive Max Reid. More>>

ALSO:

Earthquake Response: Emergency Legislation Prepared

Three new Bills have been drafted in the wake of the magnitude 7.8 earthquake on November 14 to ensure the government can enable affected communities to respond quickly and efficiently. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
More RSS  RSS News AlertsNews Alerts
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news