Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Government investment paying dividends in tourism

Government investment paying dividends in tourism

The Government’s major investments in Tourism New Zealand and the screen industry are paying big dividends according to Associate Tourism Minister Todd McClay.

Results of NZIER research, released today by Tourism New Zealand, show that tourism marketing efforts are having a major impact on the number of visitor arrivals in New Zealand.

Arrivals were up by 7.3 per cent to 2.77 million to February 2014, the highest one-year growth rate in a decade.

“The NZIER report shows that the growth in arrivals has far exceeded what naturally would have occurred if the only factors influencing consumers were those prevalent in their own countries, such as a strengthening economy,” says Mr McClay.

“Within five of our major tourism markets promotion of New Zealand was found to have had a considerable impact on the choice of people to visit.”

“This Government’s support of a far more proactive tourism strategy is really paying dividends.”

“The additional $158 million over four years has allowed Tourism New Zealand to embark on a comprehensive marketing strategy in both our established and emerging markets.”

By far the strongest single contributor to the growth in visitor numbers was the promotion of The Hobbit and New Zealand as Middle Earth.

During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here. In 2013, 12 per cent of arrivals cited The Hobbit or Middle Earth as one of the reasons they chose to visit New Zealand.

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit further illustrating the value of the Government’s investments in Tourism New Zealand and the screen industry.

“I commend Tourism New Zealand on their good work and look forward to tourism operators up and down New Zealand benefitting from this investment for many years to come.”

“Overall, it is a very exciting time for the tourism industry with this week also seeing the launch of Tourism 2025, which aims to lift the contribution of tourism to New Zealand’s economy from $24 billion to $41 billion by 2025,” says Mr McClay.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Gordon Campbell: The PM’s Hair-Pulling Power Trip

There have been striking differences between (a) the account of the waitress involved in the hair-pulling incidents, and (b) the account being given by Prime Minister John Key. The version by the waitress is available here and is recommended to anyone yet to read it. By her account, there were multiple instances of hair-pulling and these persisted and persisted long after she had made her annoyance clear to Key – who had also been advised by his wife, and by other café staff that the behavior was evidently not being welcomed. More>>

ALSO:

War: What’s To Commemorate?

Gordon Campbell in Werewolf: Is there anything that can be validly commemorated on this 100th anniversary of Gallipoli? Beyond, that is, a fleeting sense of empathy with the thousands of soldiers killed or wounded on April 25 1915 and in the months thereafter, until the whole thing was finally called off in December 1915. More>>

MORE IN WEREWOLF:

ALSO:

Peter Ellis Case: Minister Declines Request For Commission Of Inquiry

Justice Minister Amy Adams has declined a request from supporters of Peter Ellis for a Commission of Inquiry on the basis that an inquiry cannot be used to determine the liability of any person. More>>

Quakes: New Process For Red Zone Crown Offers

Canterbury Earthquake Recovery Minister Gerry Brownlee has announced a process to give everyone a say on the Crown offers to owners of vacant, commercial/industrial and uninsured properties in the Residential Red Zone. More>>

ALSO:

Gordon Campbell: On The Battle Obama Is Waging Over The TPP

For the past two and a half years, this column has been arguing that the fate of the Trans Pacific Partnership (TPP) deal will hinge on whether US President Barack Obama can win Trade Promotion Authority (TPA) from Congress... Last week, the White House finally, finally unveiled a draft TPA Bill. More>>

ALSO:

Greens: Govt Breaks Free Doctors Visit Promise To Kids

Documents obtained by the Green Party show that the Government decided to fund only 90 percent of doctors’ visits for children suffering from an injury in an attempt trim the cost of the so-called “free” visits. More>>

ALSO:

Other Wars: Extension Of NZDF Commitment In Afghanistan

The New Zealand Defence Force’s commitment of mentors and support staff to the Afghan National Army Officer Academy in Afghanistan has been extended out to December 2016, Defence Minister Gerry Brownlee says. More>>

PM's Press Conference: Auckland Property Prices Increasing "Too Rapidly"

John Key accepted that Auckland property prices 'are going up too rapidly” in a press conference held today in Wellington, however he said that this is not anything new. More>>

ALSO:

Press Conference: ANZAC PMs Concerned About ISIL Bringing The War Home

Prime Minister Key and Prime Minister Abbott spoke of the bond formed between Australia and New Zealand in the “baptism of fire” of Gallipoli. Abbott stated that New Zealand and Australia’s values and interests are linked, and this is reflected in the joint operation in Iraq which will begin shortly. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news