Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Government investment paying dividends in tourism

Government investment paying dividends in tourism

The Government’s major investments in Tourism New Zealand and the screen industry are paying big dividends according to Associate Tourism Minister Todd McClay.

Results of NZIER research, released today by Tourism New Zealand, show that tourism marketing efforts are having a major impact on the number of visitor arrivals in New Zealand.

Arrivals were up by 7.3 per cent to 2.77 million to February 2014, the highest one-year growth rate in a decade.

“The NZIER report shows that the growth in arrivals has far exceeded what naturally would have occurred if the only factors influencing consumers were those prevalent in their own countries, such as a strengthening economy,” says Mr McClay.

“Within five of our major tourism markets promotion of New Zealand was found to have had a considerable impact on the choice of people to visit.”

“This Government’s support of a far more proactive tourism strategy is really paying dividends.”

“The additional $158 million over four years has allowed Tourism New Zealand to embark on a comprehensive marketing strategy in both our established and emerging markets.”

By far the strongest single contributor to the growth in visitor numbers was the promotion of The Hobbit and New Zealand as Middle Earth.

During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here. In 2013, 12 per cent of arrivals cited The Hobbit or Middle Earth as one of the reasons they chose to visit New Zealand.

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit further illustrating the value of the Government’s investments in Tourism New Zealand and the screen industry.

“I commend Tourism New Zealand on their good work and look forward to tourism operators up and down New Zealand benefitting from this investment for many years to come.”

“Overall, it is a very exciting time for the tourism industry with this week also seeing the launch of Tourism 2025, which aims to lift the contribution of tourism to New Zealand’s economy from $24 billion to $41 billion by 2025,” says Mr McClay.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Last Sitting Day Of Parliament: Slave Ships Bill To Pass

The House resumed at 9am and MPs agreed to add the third reading of the Fisheries (Foreign Charter Vessels and Other Matters) Amendment Bill to this morning’s business.

The bill requires all foreign owned fishing vessels to fly under a New Zealand flag from May 2016 and obey all New Zealand laws. This includes labour laws...

Last night Opposition MPs accused the Maori Party of blocking the passage of this bill into law in this Parliament, no members of the Maori Party were in the House to answer the accusations though they denied this in a press release. More>>

 

Parliament Today:

Novopayout: Government-Owned Company To Take Over School Payroll

After lengthy negotiations, the Ministry of Education and the existing school payroll provider, Talent2, have settled both on the amounts payable by Talent2 towards the costs of remediating the Novopay service and a new operating model for the school payroll system. More>>

ALSO:

Employment: Labour Will Raise Minimum Wage, Restore Work Rights

A Labour government will raise the minimum wage $2 an hour to $16.25 and restore work rights to ensure the benefits of economic growth are shared fairly by all New Zealanders, Labour Leader David Cunliffe says. More>>

ALSO:

Police: Crewe File Review Released

No new evidence has come to light implicating any specific person as being responsible for the murders of Jeannette and Harvey Crewe... The review identifies there is a distinct possibility that Exhibit 350 (the brass .22 cartridge case) may be fabricated evidence, and that if this is the case, that a member of Police would have been responsible. More>>

ALSO:

Werewolf Issue #49: Gordon Campbell Interviews Laila Harre

For 25 years, Labour and National have been in virtual agreement about the basics of economic policy, and differed mainly on how to go about managing its social consequences. More>>

ALSO:

Greens: Plan To Protect Our Maui’s Dolphins

1. Protect Maui’s from being killed in the sanctuary set up to protect them... 2. Extend fishing protections to the entire Maui’s range... 3. Help protect the livelihoods of affected fishers by supporting them to adopt dolphin-safe fishing methods. More>>

ALSO:

Gordon Campbell: On National’s Electorate Deals

For all the talk yesterday from Prime Minister John Key about National being transparent about its electorate deals in Epsom and Ohariu, that transparency is entirely front-loaded. More>>

ALSO:

Greens: Oil Drilling Face-Off With Labour

The key policy points in the Green Party’s plan to protect our beaches from oil spills are to:
1. Prohibit deep sea oil drilling; 2. Implement compulsory shipping lanes for coastal shipping; 3. Build Maritime New Zealand’s oil spill response capability; and 4. Introduce a stronger legal framework so that when accidents do happen, the New Zealand taxpayer does not have to pay for the clean-up. More>>

ALSO:


Nick Smith v Fish & Game:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news