Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


100% Middle-Earth campaign wins prestigious travel award

Hon Todd McClay

Associate Minister of Tourism
17 July 2014 Media Statement

100% Middle-Earth campaign wins prestigious travel award

Associate Tourism Minister Todd McClay has congratulated Tourism New Zealand on winning the Pacific Asia Travel Association’s (PATA) marketing Grand Award for the 100% Middle-Earth, 100% Pure New Zealand campaign.

“The hard-work and innovation of Tourism New Zealand’s marketing teams has been rewarded through winning this award, it is a great achievement that everyone at Tourism New Zealand should be very proud of,” Mr McClay says.

The PATA Gold Awards recognise tourism organisations that have made outstanding contributions to successfully promote the travel industry in the Asia Pacific region.

“The 100% Middle-Earth campaign has been a key marketing campaign for Tourism New Zealand in our major offshore tourism markets.”

“Without-a-doubt direct promotion has been a significant reason why many visitors have chosen to come to New Zealand in recent times.”

The most recent International Visitor Survey showed 14 per cent of holiday arrivals were directly influenced by The Hobbit, illustrating the value of the100% Middle-Earth campaign.

The Government committed an additional $158 million into Tourism over four years as part of Budget 2013.

“This funding increase has provided a major boost to Tourism New Zealand’s international marketing and has allowed us to put more resources into both traditional and emerging markets.”

“Tourism New Zealand is often considered the gold standard when it comes to international tourism promotion and marketing. This award is another acknowledgement of that,” Mr McClay says.

The PATA award was announced in Bangkok today and will be presented in Cambodia on 19 September.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

To date, the Opposition has continued to occupy itself with the marginalia of the issue. E.g. whether Key did or didn’t know whether Barack Obama would be present at the US briefing last week on IS, or whether New Zealand’s military involvement is or isn’t already a fait accompli.

It might be better to tackle the issue, head on. Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn.
More>>

 

Parliament Today:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Labour: Tea Breaks 'Gone By Lunch Time'

“How cynical that on the eve of Labour weekend, the National government is pushing through legislation that takes away the statutory right to tea and meal breaks along with collective bargaining protections, and makes vulnerable workers jobs even less secure." More>>

ALSO:

Gordon Campbell: On Pharmac, Gough Whitlam And Sleater-Kinney

We’re not at the outset of these negotiations. The outset was six years ago, and negotiators were hoping to have some sort of ‘framework’ deal finished in time for the APEC meeting in a few weeks’ time. These ‘extreme’ positions are what we’ve reached near the intended end of the negotiations… More>>

ALSO:

PM Of Many Hats: Questions, No Answers On Whale Oil

Dr RUSSEL NORMAN (Co-Leader – Green) to the Prime Minister: How many times since November 2008 has he spoken with blogger Cameron Slater on the phone and how many times, if any, has he texted him?
Rt Hon JOHN KEY (Prime Minister): None in my capacity as Prime Minister. More>>

ALSO:

Aussie Investigation Dropped: Call On Minister McCully To Pursue The Case Of Balibo Five

West Papua Action is deeply concerned at the lack of any clear outcome from the Australian Federal Police inquiry into the 1975 deaths of the ‘Balibo Five’ including NZ journalist Gary Cunningham. More>>

ALSO:

'Feed The Kids' Bill: Metiria Turei To Lead Fight On Feeding Hungry Children

Green Party Co-leader Metiria Turei is urging all political parties to support the Feed the Kids Bill which she inherited today from Mana leader Hone Harawira. More>>

ALSO:

Parliament Today: State Opening Of Parliament

The House sat at 10.30am on Tuesday before MPs were summoned to hear the Speech from the Throne in the Legislative Council Chamber. More>>

ALSO:

Tertiary Education: Students Doing It Tough As Fees Rise Again

The Government is making it increasingly difficult for Kiwis to gain tertiary education as fees continue to rise and access to student support becomes even more restricted, Labour’s Tertiary Education spokesperson Chris Hipkins says. More>>

ALSO:

Housing, Iraq: PM Press Conference – 20 October 2014

Prime Minister John Key met with press today to discuss:
• Housing prices and redevelopment in Auckland
• Discussions with Tony Abbott on the governmental response to ISIS, and New Zealand’s election to the UN Security Council More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news