Parliament

Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 

Tourism New Zealand leads the world in destination marketing

Hon Kelvin Davis

Minister of Tourism

PĀNUI PĀPĀHO
MEDIA STATEMENT

30 September 2019

Report confirms Tourism New Zealand is a global benchmark destination marketing organisation.

Tourism New Zealand to lead research project into impact of climate concerns on tourism.

Tourism Minister Kelvin Davis has today welcomed an independent report that confirms Tourism New Zealand (TNZ) is a world leader in destination marketing.

“TNZ leads the way in promoting New Zealand as a great place for people to visit. We’re in great hands as we tackle important tourism issues, like softening international growth, fierce competition and ensuring that tourism is sustainable,” Kelvin Davis said.

“The role TNZ plays in our tourism success cannot be underestimated. They come up with innovative, informed marketing campaigns that work, and they are respected worldwide.

“This report adds momentum to our Government Tourism Strategy, which aims to enrich New Zealand through sustainable tourism growth.

“The findings show there are opportunities for TNZ to expand their role and apply their expertise in other areas of the tourism system, including in data and insights.

“It also makes clear there’s a growing concern about carbon emissions which is predicted to have a significant effect on travel choices globally over coming years.

“With this in mind, TNZ have agreed to undertake immediate action to understand the impact climate concerns have on potential visitors choosing New Zealand as a destination.

“The research will focus on building our understanding of the views of the visitor. I expect this work will then form a strong foundation for further action by Government and the sector.”

The research will be led by TNZ which will work in partnership with MBIE, Auckland International Airport, Christchurch Airport, Air New Zealand, Tourism Holdings Limited and McKinsey & Company.

“I am proud of the work TNZ has done, and I’m looking forward to seeing their continued success,” Kelvin Davis said.

The full report ‘Optimising Tourism New Zealand’s future role and contribution to New Zealand’ can be found on the MBIE website: https://www.mbie.govt.nz/dmsdocument/6974-the-tourism-new-zealand-report


ends

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Campbell on: the local body election result in Wellington

For obvious reasons, politics is more of a big deal in the capital city than anywhere else in the country. Even so, fewer than four in ten eligible voters bothered to vote in Saturday’s local body elections in Wellington (turnout 39.66%).

Even less was felt to be at stake this time around than in 2016, when 45% of the electorate voted Justin Lester into the mayoralty.

To put it mildly, the Lester-led Council failed to live up to expectations. Lester will be remembered mainly for the fact that somehow, he managed to lose this election. . More>>

 
 

Could Do Better: Post-Sroubek Review Of Deportation Info

Ms Tremain acknowledges that the review highlighted some aspects of the process that can be improved and makes five main recommendations to strengthen the existing processes for preparing files for decision-makers. Those recommendations are: More>>

ALSO:

Gordon Campbell: On A New Book On The Leaky Homes Scandal

We all know that journalism is short of cash and under pressure from the speed, brevity and clickbait pressures of the 24/7 news cycle… but hey, given the right subject and a sufficiently stubborn journalist, it can still surpass most of the works of the academic historians... More>>

Regulation: Review Finds NZTA Road Safety Failings

The independent review, carried out by consultant agency MartinJenkins, lists at least 10 reasons for the failures including the agency being focused on customer service at the expense of its policing functions. More>>

ALSO:

Rod Carr: Climate Change Commission Chair-Designate Announced

Climate Change Minister James Shaw has today announced the appointment of Dr Rod Carr as Chair-designate for the Climate Change Commission. More>>

ALSO:

Compliance Complaints: 'Putting Right' Holidays Act Underpayment In Health

The Government is putting right a decade’s worth of underpayment to nurses, doctors and other health workers, says Health Minister Dr David Clark. More>>

ALSO:

IPCA: Disasterous Police Pursuit, Excessive Use Of Dogs

At no stage did Police follow the correct procedure for the commencement of a pursuit... A Police dog handler used his dog to help with the arrest of two of the young people. One suffered injuries resulting in his hospitalisation, and the Authority found that the use of the dog was an excessive use of force. More>>

ALSO:

‘Hard Place To Be Happy’: Report On Youth Residential Care

Children’s Commissioner Andrew Becroft says the report, A Hard Place to be Happy, contains important challenges from children and young people, aged 9 to 17, about their experiences in care and protection residences. “I found this report extremely difficult to read, and I think most New Zealanders would too.” More>>

Africa And Middle East Refugees: 'Family Link' Restriction Removed

The founder of the Double the Quota campaign has applauded the coalition government for Friday’s announcement that a discriminatory policy would be removed. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels