Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search


New Era for SuperGold Card

Rt Hon Winston Peters

Deputy Prime Minister

Hon Tracey Martin
Minister for Seniors



1 October, 2019 30 September, 2019

New Zealand’s over 65s now have easier ways to find SuperGold discounts and more places to use their card, Deputy Prime Minister Winston Peters and Minister for Seniors Tracey Martin announced today.

“We’ve brought the card into the digital era with the launch of a new SuperGold App and a completely upgraded website,” says Minister Martin. “We’re making it easy for increasingly tech-savvy older people to stretch their dollar further and take advantage of thousands of SuperGold discounts throughout the country.”

The Minister said that seniors really value the SuperGold Card, particularly the travel concessions and shopping discounts.

“The reality is, however, it hadn’t been supported or maintained and it was harder and harder for people to know where they could use it. This Government has done something about that after investing $7.7 million into the card in this year’s Budget.”

Minister Martin said there were three main changes:

• Revamping the website and updating the details of all businesses

• Creating a SuperGold App for smartphones, linked to the website information, so that people can find where deals are when they are out, and

• Working with current partners and bringing on new ones to increase the range of discounts available.

“The key goal of the card is to help seniors, especially those on fixed incomes, to stretch their dollar further,” Mrs Martin says. “Giving instant discounts and special offers on everyday essentials can make a real difference when you’re managing on a tight budget.

Working through the upgrade involved trying to contact all of the old business listings to see if they were still around and committed to the programme so that SuperGold users know that the information is reliable.

“But just as importantly, that process saw 500 new businesses sign up, including companies such as Qantas, Countdown, Spark and The Warehouse.

“I’m hoping this is only the start. Businesses now have a much better way of connecting with SuperGold customers and any of them are free to join.

“There are already 750,000 over 65s and there will be a million within the next decade, which presents a very large consumer group.

“I’m sure there are plenty of other businesses, local and national, who will want to access this market and help older New Zealanders,” she said.

Deputy Prime Minister Winston Peters has welcomed today’s launch of the SuperGold card app and upgrade, saying it delivered another important commitment in the Coalition Agreement.

“The SuperGold card had been neglected by the previous government so plenty of work was needed to supercharge it. That has been achieved, and it’s going to help make it easier for seniors to get a bit more out of their superannuation,” he said.

The SuperGold website is:

Notes to editors:

The majority of seniors are very reliant on New Zealand Superannuation and other government transfers, with 40% having less than $100 per week from other sources.

The SuperGold Card is a discounts and concessions card for seniors and veterans, in recognition of their contribution to New Zealand society. Seniors can access free off-peak public transport through the programme, and show their card at participating businesses to access discounts.

There are currently more than 750,000 SuperGold Card holders, more than 5,500 SuperGold Card business partners and over 10,000 outlets around New Zealand where cardholders can access savings.

Consultation with seniors in 2018 revealed that the biggest barrier to using the SuperGold Card was that they did not know what discounts were available and where. A mobile app was noted as a useful tool for accessing information and discounts on the go. Standard promotional material for businesses such as posters and counter cards have also been produced.

Around half (375,000) over 65s use smartphones and over half a million (70%) use the internet.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Campbell on: the local body election result in Wellington

For obvious reasons, politics is more of a big deal in the capital city than anywhere else in the country. Even so, fewer than four in ten eligible voters bothered to vote in Saturday’s local body elections in Wellington (turnout 39.66%).

Even less was felt to be at stake this time around than in 2016, when 45% of the electorate voted Justin Lester into the mayoralty.

To put it mildly, the Lester-led Council failed to live up to expectations. Lester will be remembered mainly for the fact that somehow, he managed to lose this election. . More>>


Could Do Better: Post-Sroubek Review Of Deportation Info

Ms Tremain acknowledges that the review highlighted some aspects of the process that can be improved and makes five main recommendations to strengthen the existing processes for preparing files for decision-makers. Those recommendations are: More>>


Gordon Campbell: On A New Book On The Leaky Homes Scandal

We all know that journalism is short of cash and under pressure from the speed, brevity and clickbait pressures of the 24/7 news cycle… but hey, given the right subject and a sufficiently stubborn journalist, it can still surpass most of the works of the academic historians... More>>

Regulation: Review Finds NZTA Road Safety Failings

The independent review, carried out by consultant agency MartinJenkins, lists at least 10 reasons for the failures including the agency being focused on customer service at the expense of its policing functions. More>>


Rod Carr: Climate Change Commission Chair-Designate Announced

Climate Change Minister James Shaw has today announced the appointment of Dr Rod Carr as Chair-designate for the Climate Change Commission. More>>


Compliance Complaints: 'Putting Right' Holidays Act Underpayment In Health

The Government is putting right a decade’s worth of underpayment to nurses, doctors and other health workers, says Health Minister Dr David Clark. More>>


IPCA: Disasterous Police Pursuit, Excessive Use Of Dogs

At no stage did Police follow the correct procedure for the commencement of a pursuit... A Police dog handler used his dog to help with the arrest of two of the young people. One suffered injuries resulting in his hospitalisation, and the Authority found that the use of the dog was an excessive use of force. More>>


‘Hard Place To Be Happy’: Report On Youth Residential Care

Children’s Commissioner Andrew Becroft says the report, A Hard Place to be Happy, contains important challenges from children and young people, aged 9 to 17, about their experiences in care and protection residences. “I found this report extremely difficult to read, and I think most New Zealanders would too.” More>>

Africa And Middle East Refugees: 'Family Link' Restriction Removed

The founder of the Double the Quota campaign has applauded the coalition government for Friday’s announcement that a discriminatory policy would be removed. More>>





InfoPages News Channels