Gordon Campbell | Parliament TV | Parliament Today | Video | Questions Of the Day | Search

 


Protocols needed for school sponsorship

Labour
2000 web siteLabour education spokesperson Trevor Mallard said the Government should co-ordinate the development of protocols to cover school sponsorship and advertising arrangements.

His comments followed a newspaper report this morning that an Auckland school was planning to take education sponsorship to new levels with large scale painting, signage and naming rights to school buildings.

"For generations schools have sought financial support from the business community and that can be a positive arrangement," Trevor Mallard said.

"But modern marketing practises, like those which have lead to the proposal put forward by Bayswater School, need to be fully considered by Government and the schools sector as a whole. I believe that the Government should support the development of protocols with full input from groups like school trustees and the Advertising Standards Authority

"There is little to stop a school allowing a beer company to have signage rights as long as the advertising was not 'directed' at minors, yet that would be entirely inappropriate. Most boards would not allow their school to be used in such a way but what would happen to a school which bucked the trend? Such situations should be stopped before they start.

"Sponsorship from junk food outlets also needs to be carefully considered. While junk food is a regular aspect of most children's lives - promotion of it does clash with the healthy living messages we have a responsibility to pass on to children.

"Finally, I believe sponsorship deals should not impinge directly on children's creativity and learning. A company should not expect a sponsorship deal to include children including them in their art work or singing their jingles.

"The issue of business funding of schools is a grey area. It contributes to the widening gap between schools in rich communities and schools in poor communities. On the other hand it helps to enhance the education schools can offer their students outside of the core areas and it would be unwise and unrealistic to ban it.

"However, Labour's education policy will focus around greater targeted funding to schools which cannot rely on their communities for additional school funds," Trevor Mallard said.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>

ALSO:

Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>

ALSO:

More Justice & Corrections

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Parliament
Search Scoop  
 
 
Powered by Vodafone
NZ independent news