Call Centre Industry Creates Growth And Jobs - Minister

Immediate Release
Hon Maurice Williamson
Minister of Communications

CALL CENTRE INDUSTRY CREATES GROWTH AND JOBS - MINISTER

The call centre industry represents a powerful new international market opportunity for New Zealand with potential to create jobs in both major and provincial centres, Communications Minister Maurice Williamson said today.

He made the comment while opening an executive briefing of the call centre industry at Te Papa today and expressed the Government's excitement at the development of such an industry in this country.

"Like software and information technology businesses, call centres signify the arrival of the knowledge-based economy, and New Zealand has an important role to play in this.

"The call centre industry is dynamic and exciting as it unlocks the power of modern software, telecommunications technology and people skills. The elimination of geographical isolation barriers is another major benefit to New Zealand."

A study conducted by Call Centre Research identified New Zealand as a leading location with its time zone supporting Asian markets while complementing Europe and North America for "follow the sun" global call centres.

"I welcome the recent initiative by Trade New Zealand to attract international call centres to this country. It has the potential to create jobs in both major and provincial centres, while international toll traffic will earn millions in foreign exchange," said Mr Williamson.

Mr Williamson activated the Trade New Zealand promotional website during his address. This can be accessed at:

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