Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Public Trust Attacks Its Grey Image

Public Trust says its new marketing campaign, launched yesterday, aims to show the public that the Government-owned business now has a modern style that belies its 126-year history.

"We're self-funded," said Public Trustee David Hutton. "Taxpayers own us but they don't have to pay for us. That means we need to make sure we can stand out in the market. The key is to get on people's 'shopping lists' when they need trustee or financial services."

Mr Hutton said too many people saw Public Trust as solely a will-maker, with a grey image that hid the up-to-date broader range of services it sold.

"We decided to work harder to change the picture to one that's really representative of what we do today. That was how we came up with 'Your Word is Law', a promise to customers we believe many of the competition can't make."

Public Trust's advertising programme is part of a wider change plan for the organisation that has seen staff given refresher training in
"straightforward" customer service.

The new campaign began last night and will be supported today (Monday) by the Minister in Charge of the Public Trust, Hon Jim Anderton, who is to address a press conference.

For further information, please contact:
Chris Galloway, Corporate Communications Manager
Phone: (04) 474 3867,
Mobile: 025-503 548

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Pike River: Mine Drift Re-Entry Plan To Proceed

The Pike River Mine Drift will be re-entered, Minister Responsible for Pike River Re-entry Andrew Little announced today.

“I’ve decided the Te Kāhui Whakamana Rua Tekau Mā Iwa - Pike River Recovery Agency, recommended course of action to enter the drift, using the existing access tunnel, is by far the safest option,” said Andrew Little...

“The advice I have received indicates that it is likely to be around February before the re-entry proper gets underway, by breaching the 30m seal.” More>>

 

Appointments: New High Commissioner To Australia Announced

“Dame Annette King needs no introduction given her long running career as a parliamentarian where she has previously held a number senior Cabinet portfolios, including Justice, Police and Health. She also was Parliament’s longest serving female MP with 30 years’ service,” said Mr Peters. More>>

ALSO:

Rebuilding: Silvia Cartwright To Lead Inquiry Into EQC

“The inquiry will be the first of its kind under the Public Inquiries Act 2013 and will have all the powers of a Royal Commission, be independent of Government and make its report directly to the Governor-General. More>>

ALSO:

Gordon Campbell: On The Royal Commission Into Child Abuse

Obviously, it is good news that the coalition government has broadened the scope of its Royal Commission into the abuse of children, beyond its previous focus on children in state care. More>>

ALSO:

Cases Delayed: Court Staff Refuse To Handle Sentencing Papers

Dozens of court cases have reportedly been delayed, as court staff escalate industrial action at two Auckland courts by enforcing a ban on handling sentencing papers. More>>

ALSO:

Education: Primary Teachers Rolling Strikes

RNZ Report: More than 100,000 primary school students in Auckland will be home from school today as teachers and principals walk off the job for the second time this year. It's the start of a week of rolling one-day strikes around the country, after the collapse of contract negotiations last Thursday. More>>

ALSO:

"Process Was Sound": Inquiry Into Haumaha Appointment Released

The Inquiry’s purpose was to examine, identify, and report on the adequacy of the process that led to the appointment. It found the process was sound and no available relevant information was omitted. More>>

ALSO:

Govt Loses In Supreme Court: Call For Debate On Prisoners' Right To Vote

The court earlier this week upheld a High Court decision which found that a law restricting a prisoner's right to vote was inconsistent with the Bill of Rights. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels