Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Guidelines For Children’s Television Advertising

Guidelines For Children’s Television Advertising Resolved


New voluntary guidelines for advertising and sponsorship during children’s television were announced today from a coalition of groups involved in children’s television.

The groups, which include TV2, TV3, advertisers, advertising agencies, New Zealand On Air and the Children’s Television Foundation, have agreed an updated set of guidelines on advertising during programmes for children under the age of 14.
The Acting Minister of Broadcasting, Mr Steve Maharey, today launched the guidelines in a booklet called Getting It Right, produced by the NZ Television Broadcasters Council.

Mr Maharey welcomed the co-operative approach taken by the industry and public interest groups in revising the codes. The result of their efforts maintained a balance between revenue generation and the rights of advertisers and viewers, especially children.

A new rule has been introduced to reduce the repetition of commercials. A commercial screened during children’s programming in mid afternoon on weekdays and on Saturday mornings on TV2 and TV3 can not be repeated more than three times during the time period. This period varies from 90 minutes during the week to three hours on Saturday mornings. In addition, a commercial can be played only twice in any hour period during the same children’s programme times.
Bruce Wallace, Executive Director of the NZTBC, said that the guidelines are “a valuable addition to the interaction of children and television.” He said that “television plays a significant part in the lives of many young people and the guidelines enable them to watch television without being bombarded by commercial images”. He pointed out that parents need to take responsibility for the children’s viewing habits and that television should not be treated as a baby minder.

The guidelines confirm the existing policy of no advertising at all in pre school programmes and the limitation of ten minutes per hour on commercials during programming for school age children under 14.

(A copy of the Getting It Right booklet can be obtained from Bruce Wallace, NZTBC, PO Box 5384, Wellington, ph 04 4991028)

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>

ALSO:

Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>

ALSO:

More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>

ALSO:

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news