Sunday 9 September

Guerrilla Advertising Campaign to Draw Attention to Problem

Innovative advertising tactics will be used by the Human Rights Commission to raise awareness about the problem of sexual harassment in the hospitality industry, in this year’s Sexual Harassment Prevention Campaign.

“The problem of sexual harassment is wide-spread and pervasive in the hospitality industry: 20% of the Commission’s sexual harassment complaints come from the hospitality sector yet the industry employs only 4-5% of New Zealand workers” said Chief Human Rights Commissioner Rosslyn Noonan.

Industry focus group research revealed that workers in the hospitality industry do not consume traditional media and are sceptical recipients of targeted information.

Traditional structures to send messages into the industry are also limited: the industry tends to have casual employment arrangements, the workforce is not highly unionised and shift work is common.

“We were faced with the double challenge of producing messages that would be relevant to the unique aspects of the hospitality industry and then getting those messages out to both workers and employers” said Ms.Noonan.

The campaign targets young restaurant and bar workers, their employers, and those who are responsible for protecting their staff from sexual harassment. It utilises radio ads, classified employment advertising, and a range of street media.

“The campaign presents workers and employers with awareness-raising messages in a provocative way in order to clearly display what constitutes sexual harassment,” said Ms.Noonan.

Ends

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Gordon Campbell: On the Sony cyber attack

Given the layers of meta-irony involved, the saga of the Sony cyber attack seemed at the outset more like a snarky European art film than a popcorn entry at the multiplex.

Yet now with (a) President Barack Obama weighing in on the side of artistic freedom and calling for the US to make a ‘proportionate response’quickly followed by (b) North Korea’s entire Internet service going down, and with both these events being followed by (c) Sony deciding to backtrack and release The Interview film that had made it a target for the dastardly North Koreans in the first place, then ay caramba…the whole world will now be watching how this affair pans out. More>>