Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Army Public Relations and Recruitment

Communications Trumps have been contracted by the New Zealand Army to provide strategic advice for the New Zealand Army’s Public Relations and Recruitment strategies.

As the largest armed service in New Zealand, the Army recruits between five and seven hundred personnel each year in order to meet its Government directed outputs. Meeting these recruiting outputs and keeping the New Zealand public informed relies on having a strong brand. It is normal for Government organisations to seek specialist advice in areas in which they do not have in-house expertise. Both Communications Trumps and Haines Recruitment Advertising have provided specialist services in respect of establishing, and maintaining a strong brand for the Army. This is in accordance with Defence policy and was approved expenditure.

Recruitment advertising has been placed with Haines Recruitment Agency, with strategic communications advice being provided by Communications Trumps. Communications Trumps have also provided services for specific projects.

Excluding project work, the bills for Communications Trumps advice since 1996 have been $133 279.39

Over that same period, this has worked in close connection with recruiting campaigns, the advertising spending for that being $6 592 524.31

Communications Trumps have also provided advice and services for specific projects. These specific projects are:

- Training videos and documentary films: There were three videos produced and a curriculum package designed for use in schools. The videos were “Peacekeeping” which documented peace support missions around the world in 1999, and was shown on TV1, the second documentary was “Then and Now” which contrasted the experience of personnel from WW2, Korea, Vietnam and the present day. That documentary was also screened on TV1. The others were training videos. The total cost of this package was $298 000.

- Schools kit: The schools kit was developed for use in the social studies curriculum, the Communications Trumps bill for this was: $36 299. This kit is to be released this year, and is much like the Ministry of Defence kit “Why a Defence Force” which was distributed in 1993.

- Army brand launch. Launched of the Army brand in July 1999, the bill for this was $41,216.72

The other services provided as part of a approved contracts with Communications Trumps are: professional research used for recruitment and personnel policy issues comprehensive media training (including all three contingents to Bosnia) and consultancy services including strategic guidance for Army’s public information and recruitment strategies.

Of the total Recruitment and Communications budget since 1996, spending on Communications Trumps represents 3% of the total. Spending on Haines Recruitment is 40% of the total budget. Army’s budget for recruiting is larger that of the other services, as they recruit significantly more personnel.

The New Zealand Defence Force is authorised to approve selective purchases under specific conditions, and it is under this purchasing the procedure that Communications Trumps were selected. Communications Trumps have also been engaged by the Royal New Zealand Navy, and Headquarters New Zealand Defence Force for public relations and communications services.

ENDS


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Malaysia Exposing Our Dodgy Policies On China

Last week, we all owed a vote of thanks to Malaysian PM Mahathir Mohamad for breaking with protocol during his bilateral meeting in Singapore with New Zealand PM Jacinda Ardern. Reportedly, Mahathir used the photo opportunity phase of the meeting – which usually involves just an exchange of smiles and pleasantries before the media is sent out of the room – to launch into matters of genuine substance.

By doing so, Mahathir usefully exposed how New Zealand is trying to make a virtue out of sitting on the fence over the South China Sea dispute. More>>

 

14/11: Two Years’ Progress Since The Kaikoura Earthquake

Mayor John Leggett said it was a day for reflection, but also a time to recognise the work by many people to support progress towards recovery made across Marlborough since November 2016. More>>

ALSO:

Pike River: Mine Drift Re-Entry Plan To Proceed

“I’ve decided the Te Kāhui Whakamana Rua Tekau Mā Iwa - Pike River Recovery Agency, recommended course of action to enter the drift, using the existing access tunnel, is by far the safest option,” said Andrew Little. More>>

ALSO:

Appointments: New High Commissioner To Australia Announced

“Dame Annette King needs no introduction given her long running career as a parliamentarian where she has previously held a number senior Cabinet portfolios, including Justice, Police and Health. She also was Parliament’s longest serving female MP with 30 years’ service,” said Mr Peters. More>>

ALSO:

Two Years Since Kaikoura: Silvia Cartwright To Lead Inquiry Into EQC

“The inquiry will be the first of its kind under the Public Inquiries Act 2013 and will have all the powers of a Royal Commission, be independent of Government and make its report directly to the Governor-General. More>>

ALSO:

Gordon Campbell: On The Royal Commission Into Child Abuse

Obviously, it is good news that the coalition government has broadened the scope of its Royal Commission into the abuse of children, beyond its previous focus on children in state care. More>>

ALSO:

Cases Delayed: Court Staff Refuse To Handle Sentencing Papers

Dozens of court cases have reportedly been delayed, as court staff escalate industrial action at two Auckland courts by enforcing a ban on handling sentencing papers. More>>

ALSO:

Education: Primary Teachers Rolling Strikes

RNZ Report: More than 100,000 primary school students in Auckland will be home from school today as teachers and principals walk off the job for the second time this year. It's the start of a week of rolling one-day strikes around the country, after the collapse of contract negotiations last Thursday. More>>

ALSO:

"Process Was Sound": Inquiry Into Haumaha Appointment Released

The Inquiry’s purpose was to examine, identify, and report on the adequacy of the process that led to the appointment. It found the process was sound and no available relevant information was omitted. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels