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policy.net.nz proves popular with voters

policy.net.nz

14 June 2002

A new and unique web service launched recently has had strong traffic in the first week of the 2002 General Election campaign.

Voters who use the internet are giving clear signals of what issues concern them. Page traffic on this service clearly indicates that, at this early stage of the campaign, it is Justice and Law and Order policies that they are checking the most.

More than 11% of over 5,000 pages viewed in this period were for Justice and Law & Order issues, including policy on sentencing, prisons, drugs, policing, and parole.

The next most popular was Education policy (10.1%), policies on the Economy (7.7%), policies on Health (6.0%), and Tax policy (5.9%)

This free service, www.policy.net.nz, gives voters an easy way to compare what the parties stand for, in the words of each party’s own policy.

The crisp, clean layout of each page makes comparison easy.

Each policy comparison features the party logo (hot-linked to the party’s website), the spokesperson (hot-linked to their bio), and five bulleted key points, in the exact words used by the party, on their website. These bulleted points are themselves hot-linked back to the policy document on the party’s website, allowing direct reference to the original source.

These categories match those used on the website, and each can be opened to reveal many sub issues. More than 150 specific policy areas are analysed on the site.


The site has no editorial or commentary, and takes no position on any issue.

For more information, contact

David Chaston, Publisher

JDL
PO Box 47-756, Ponsonby
Auckland

Ph: (021) 997-311
Fx: (09) 376-1282
dchaston@policy.net.nz


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