Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Ban on consumer advertising of medicines supported

PHA supports call for ban on direct to consumer advertising of medicines

The Public Health Association is calling for the Minister of Health to act on a new report recommending a ban on direct to consumer advertising of medicines.

The PHA says the report to Health Minister Annette King from professors of general practice from medical schools around the country raises important questions about the safety and cost-effectiveness of this form of advertising. The report points out direct to consumer advertising tends to focus on newer drugs without a long track record of safety.

PHA spokesperson and senior lecturer in Pharmacology and Toxicology at Otago University, Dr Nerida Smith says it is foolish to assume that a commercially-driven advertising system of prescription medicines can be self-regulating.

"Restraint and ethical behaviour are not rewarded, only sales."

Dr Smith says it is important that consumers have access to unbiased information on matters of public interest in pharmaceuticals.

"DTCA should therefore be abolished, as it is in every other developed country except the United States."

In its place the PHA is calling for a regulatory regime that encourages non-commercial campaigns to promote the high-quality use of medicines (for example, flu immunisation for the over-65s, or correct use of asthma inhalers among children, or sensible use of antibiotics).

Dr Smith says the Minister of Health should set up a formal consultation process with health professional groups and consumers to consider regulations around direct to consumer advertising. She says there has been concern about direct to consumer advertising in New Zealand for many years and the issue has dragged on for too long.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Charlotte Graham: Empowering Communities To Act In A Disaster

The year of record-breaking natural disasters means that in the US, as in New Zealand, there’s a conversation happening about how best to run the emergency management sector and what philosophies best engage and protect communities in the event of a crisis.

How much of the responsibility for a community’s safety in a natural disaster is the Government’s, and how much can be left up to the community themselves? And how do we ensure none of our most vulnerable residents are left behind? More>>


CPAG Report: The Further Fraying Of The Welfare Safety Net

New Zealand’s welfare system has undergone a major transformation during the past three decades. This process has seriously thwarted the original intent of the system, which was to provide a decent standard of living for all New Zealanders in times of need... More>>


Signage, Rumble Strips, Barriers: Boost For State Highway Road Safety

Boost for road safety this summer Associate Transport Minister Julie Anne Genter today announced a short term boost in road safety funding this summer and signalled a renewed focus from the Government on introducing safer speed limits. More>>


Risks & Adaptation: Cheaper To Cut Emissions Than Deal With Climate Change

The cost of climate change to New Zealand is still unknown, but a group of experts tasked with plugging the country's information gaps says it will likely be significant and it would be cheaper to cut greenhouse emissions than simply adapting to those changes. More>>


BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>





Featured InfoPages