Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Alac Says No To Loosening Up Of Liquor Advertising

Alac Says No To Loosening Up Of Liquor Advertising

Freeing up current rules around liquor advertising codes won’t help New Zealand’s current heavy drinking culture says the Alcohol Advisory Council of New Zealand.

ALAC was commenting as it finalised its submission for the 2003 Review of Liquor Advertising and Liquor Programme Code. Acting Chief Executive Officer, Paula Snowden, said ALAC was calling for a tightening of the codes and alignment of the range of liquor promotional codes.

“At the moment, there are several codes governing liquor promotion including the advertising code and broadcasting codes and a voluntary packaging and merchandising code,” said Ms Snowden. “We see that bringing these together and trying to get some consistency would mean keeping a tighter grip on content of promotion, would make for easier monitoring and would make compliance simpler for advertisers and broadcasters.”

ALAC is also speaking out against liquor industry calls to extend liquor advertising into 6.00pm news slots and mid-afternoon sports games.

Ms Snowden says ALAC doesn’t accept the inference by industry that there is a cause and effect relationship between the introduction of liquor advertising on television and a corresponding drop in alcohol consumption levels and harm.

“It’s a nonsense to focus on overall consumption as if that means there is less alcohol-related harm. Consumption figures are about quantity of alcohol consumed and are generally statistics on level of available products or sales figures. We should be much more concerned with patterns of drinking,” she says.

“Fourteen drinks a week generally won’t lead to the harm that 14 drinks in one session might. What effect broadcast media advertising has on patterns of drinking is not known.

Of equal concern is the extent of alcohol promotion that is not through advertising. For example, sports ground endorsement, billboards, Internet, and sponsorship. These are loosely or not at all regulated.

“New Zealand has to address the culture of drinking and we need to know what role broadcast media advertising and sponsorship and promotion generally plays in that.

“We therefore, do not support liberalising the current advertising regime and we wish to see it tightened and consistently applied.”

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced


Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election