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"We're all New Zealanders" campaign launched

"We're all New Zealanders" campaign launched

A campaign aimed at challenging racial stereotypes and encouraging a greater understanding of the many different groups that make up New Zealand society, was launched in Parliament today.

The campaign, which has been funded by media and advertising companies led by McCann-Erickson and supported by the Human Rights Commission.

Race Relations Commissioner Joris de Bres says the aim of the campaign is to encourage discussion on race relations and in turn build a greater understanding of the contribution that is made by the wide range of groups that make up New Zealand society.

"It is important that we ensure all people have the opportunity to participate fully, to be valued for their unique cultural identity as well as their common New Zealand identity. After all we're all New Zealanders and New Zealand is a diverse society.

"The changing make-up of New Zealand society, like those of other industrialised countries, makes it important that we understand and value the contributions that new migrants and other groups make to society.

"This initiative is the result of a broad coalition of New Zealanders who want to affirm the right of all those who live here to be free from discrimination, harassment and abuse and to give everyone that most valued of New Zealand's traditions - a fair go," Mr de Bres says.

In a survey conducted for the Human Rights Commission earlier this year - when asked to choose from eleven groups 79 per cent of those surveyed considered Asians were subject "to a great deal or some discrimination" placing this group at the top of the list.

"The campaign is a timely reminder that every New Zealander has the right not only to be free from harassment and discrimination but also to be respected and valued and to have access to employment, education and health services," Mr de Bres says.

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