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Toi Iho(Tm) Moving Forward


Toi Iho(Tm) Moving Forward

Artists and retailers are being invited to apply for toi iho(tm) - the trade mark denoting quality and authenticity in Mäori arts.

Applications for the next licensing round close on 15 August.

toi iho(tm) administrator Moana Davey said there were now more than 100 artists who are licensed users of toi iho(tm) and 14 retailers who are licensed toi iho(tm) stockists.

"The artists represent a wide range of art forms and traverse the spectrum of traditional to contemporary," she said.

"Being a licensed user of toi iho(tm) gives them the right to use the distinctive toi iho(tm) labels, swingtags and stickers.

"For buyers, artwork labelled with toi iho(tm), guarantees them that the product was made by a person of Mäori descent whose work has been judged as being of a high standard.

"Licensed stockists of toi iho(tm) must stock work by at least six artists who are licensed users of toi iho(tm)."

Moana Davey said the toi iho(tm) website had also been redeveloped to reflect the growing interest in toi iho(tm) among buyers of Mäori art.

"The new look website is now more focused on information about the artists and where their work can be viewed and purchased.

"It is aimed at meeting a growing interest, both in New Zealand and overseas, in buying authentic artworks by Mäori artists."

A major promotional initiative for Mäori arts and artists, toi iho(tm) was developed by Te Waka Toi, Creative New Zealand's Mäori arts board, in consultation with Mäori artists. Eligibility for toi iho(tm) is determined during two assessment rounds each year.

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