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A Turning Point

A Turning Point

Despite the increasing number of choices available to radio and television audiences and Internet users in the 21st century, New Zealand public service broadcasting is now even more relevant than before, according to NZ On Air's Annual Report 2002/2003, tabled in Parliament yesterday.

"There's no doubt it's been a year of change," said NZ On Air Chairman, Don Hunn. "We've seen the implementation of the TVNZ Charter, and voluntary television local content levels set. The Mâori Television Service is just around the corner, and the pilot Pacific Island radio network Niu FM is up and running.

"From NZ On Air's perspective we believe we're at something of a turning point. We've had another successful year in meeting our radio, television and music targets as New Zealand's principal public broadcasting funder, but at the same time, we are seeing different funding relationships emerge making the broadcasting environment more complex, and giving us cause to consider our future role within that environment," he said.

"The Board has tried to address those issues, and others, in the five year strategy plan we have put together this year, and we are looking forward to making a significant contribution to the Minister of Broadcasting's 'first principles' broadcasting strategy in the next few months."

The NZ On Air Annual Report details the products and services the agency has purchased in the 2002/2003 financial year, and in it, Chief Executive Jo Tyndall highlights some key achievements, including the development of new television documentary and children's programming strategies.

"These strategies have been well received by the industry and the broadcasters – both of whom have had input," said Ms Tyndall. "We are already seeing results with a range of well-crafted, innovative and thoughtful programme ideas coming through.

"We have also had a very good year with our New Zealand music promotion work. This year we've supported 113 music videos, 42 new recording artists and 17 albums. The level of New Zealand music on commercial radio has never been as high," she said.

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