Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Motorway Manners Campaign

17 May 2004

Motorway Manners Campaign

A comprehensive safety awareness campaign for motorists begins today promoting safer driving habits on Auckland’s motorways.

Radio advertising and variable messaging signs will highlight the Merge Like a Zip campaign’s key messages – merging safely, indicating before changing lanes and keeping a safe following distance. 25 billboards across Auckland will feature the ‘merge like a zip’ message. The campaign is to coincide with May’s annual peak in motorway crashes and will run for two months.

Transit New Zealand had received calls requesting that “Merge Like a Zip billboards be put back,” and that, “they (the billboards) made a real difference to driver behaviour”. This indicates that drivers perceive a need for on-going promotion of safer driving habits on the motorway.

Motorways are generally safer than other roads due to their design standard. Median barriers, clear zones, reflective road markings and high visibility guide signs are utilised. The motorways are maintained to a high standard, and distractions are kept to a minimum.

However, motorways have their own unique safety issues. Crashes are often caused by drivers being in the wrong lane or wrong position, and could be avoided if drivers followed driving rules like those being promoted in this campaign.

Merging is a good example, with the crash rate near on- and off-ramp merge areas more than double the rate on the motorway. Crash numbers peak on Fridays, representing more than 20% of crashes. Between 1998 - 2002 there were 8,087 reported crashes on Auckland’s motorways. 12% of these crashes occurred adjacent to the on-ramp merge areas.

“Poor merging, moving abruptly into another lane, obviously causes problems for other motorists. It results in secondary incidents involving motorists in adjacent lanes and in following vehicles. This is not just frustrating behaviour, it’s dangerous.

For this reason, we are once again underlining the importance of proper, safe merging with the Merge Like a Zip message which already has a high recognition factor with drivers, and perhaps even more important, has already shown that it is a message that works,” says Wayne McDonald.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>

ALSO:

Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>

ALSO:

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news