Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Police develop ethnicity recruitment programme

Police develop ethnicity recruitment programme

New Zealand Police will this week commence the inaugural phase of a new recruitment media and marketing initiative, specifically designed to reflect the rapidly growing ethnic population now existing in our nation's communities.

The marketing focus will be on attracting a diversity of applicants that will include Women, Asian, Maori, and Pacific Peoples, plus other recruits from among the broader ethnic communities. This is in keeping with the Police Ethnic Strategy launched recently, with a commitment by police to reflecting the changing communities they serve.

Tracey O'Callaghan, National Manager for Recruitment and Appointments at the Office of the Commissioner says "In introducing this initiative, we have set out to create a compelling and vital marketing programme, aimed at attracting quality applicants for Police."

"Throughout the process we've also been aware that the market place for new talent is highly competitive, and that our message has to be strong, appealing, and ongoing, to ensure we are heard clearly and effectively, and create cut through."

"While recruitment waiting lists in most parts of the country are healthy, it is important to put this particular initiative into a more specific context. The extensive Auckland region has the largest and most diverse population in the country. It is therefore essential that we ensure policing is seen as an attractive career choice for all sectors of the community," Ms O'Callaghan said.

The theme of the programme is real stories of real police. It will profile police as a progressive organisation providing significant diversity, fulfillment and education. In the process it will erode myths about what is required to join the Police, and highlight the key points of policing as a satisfying and rewarding career.

"It makes sense that those who are already in the police can give the most compelling reasons for joining the police," commented Ms O’Callaghan.

The marketing programme’s initial focus will be on ethnic media in Auckland including radio and print. The radio commercials commence this week. They will be backed up by a range of national print media. Over the next few months some television support to other media is also proposed.

The programme has been developed by Police and the Auckland based advertising agency WHYBIN TBWA, which is part of the TBWA network worldwide.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced


Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>


Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>


Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>


Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>


Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>


Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>




Featured InfoPages

Opening the Election