Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


120 new caregivers recruited in national campaign

120 new caregivers recruited in national campaign

Child, Youth and Family has taken on 120 new caregivers from its first-ever national recruitment campaign launched in November last year. Another 60 potential caregivers are being assessed meaning that if the majority of them are approved, almost 200 new much-needed caregivers will have joined the Department by the end of the year.

It is difficult to find suitable caregivers and they must undergo a screening process that can take up to two months.

Programme Manager Care, Wendy Penhearow, said: “We think the efforts of our sites have been tremendous and really made the difference in finding such a high number of new caregivers. The amount of work this requires in the midst of so many demands has to be understood and acknowledged.”

The campaign ran across just about every media using a series of print and radio ads, posters, leaflets, a video, media interviews and the internet to attract new caregivers.

Ms Penhearow continued: “The dual priority now will be to welcome our new caregivers into the Department, roll out induction training and also to focus even more highly on the retention of existing caregivers. The campaign has really thrown a spotlight on caregiving in a positive way and our caregivers have appreciated this and feel more valued as a result.”

It is still to be decided whether a national campaign will be repeated and if so, what form that would take. Available resources for a repeat campaign still need to be assessed.

Additional recommendations for any future campaigns include the possibility of:

a change in campaign timing

a wider range of methods to reach specific ethnic groups

- ensuring there is a long-term integrated national and local caregiver recruitment strategy in place.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news