Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Alcohol advertising contributes to youth drinking

Wednesday 18 January 2006

Alcohol advertising contributes to increased drinking among youth - that is the conclusion of a new study published in the Archives of Pediatrics and Adolescent Medicine (Vol. 160 No.1, January 2006). The study shows that the greater the exposure to alcohol advertising the greater the levels of youth drinking and the steeper the increases in drinking over time.

Alcohol Healthwatch Director Rebecca Williams says research on the issue is growing stronger in its ability to show the links between alcohol advertising and drinking behaviour. While the liquor industry claims that they do not target young people, their marketing is reaching young people and certainly influencing their drinking behaviour and the drinking of the greater population.

This research is timely given the recent announcement by Government of a review of the regulatory framework for alcohol advertising in New Zealand. Williams is pleased that the regulation of alcohol advertising is finally opened up for debate outside of the current self-regulatory regime. She calls for the panel overseeing the review and for the review process to remain focussed on the evidence and the long term nature of the effects of alcohol marketing. Arguments have so often focussed on the short term effects of advertising.

This debate must be based on the need to reduce alcohol-harm and consider how advertising influences the drinking culture and how regulation can support the achievement of the desired ‘culture change’. How to best protect young people from exposure to alcohol marketing will be a key question for the review.

Alcohol advertising and sponsorship has helped to create the drinking culture we have, therefore increased regulation must be part of the mix of solutions. Industry interests must not be allowed to derail the debate and must take a back seat to the greater public good.


Action on Liquor Campaign information and briefing papers (including one on Alcohol Advertising and an additional update on alcohol marketing) can be found at www.ahw.co.nz

Reference: Effects of Alcohol Advertising Exposure on Drinking Among Youth, January 2006, Snyder et al Archives of Pediatrics and Adolescent Medicine (Vol. 160 No.1, January 2006)

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news