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One Million Kiwis Missing!

3 March 2006

Media Release
Kea New Zealand

Attention: News Editor/Chief Reporter/Business Editor

One Million Kiwis Missing!

The Kiwi Expat Association (Kea New Zealand) has launched the first global census of expatriate New Zealanders, Every One Counts, aimed at tracking down the estimated one million Kiwis living overseas.

“New Zealand is bigger than it looks,” says Ross McConnell, Chief Executive of Kea New Zealand.

“The official Census focuses on the four million Kiwis at home – but what about the rest?

“The equivalent of almost another Auckland, or five Otagos, may live offshore.

“Kiwis living outside New Zealand are some of our most talented people, and they have enormous potential to contribute to the country’s future development,” Mr McConnell says.

“The benefits of engaging these expats actively in our economy and society have been widely discussed, yet very little is known about their circumstances, intentions and motivations. Knowing more about this community will have practical benefits, and will help us better define ourselves as a nation.”

Kea’s online survey, Every One Counts - www.everyonecounts.co.nz - asks questions that are similar to the New Zealand Census, plus additional questions focused on the perspectives of New Zealanders living overseas.

Kea is asking all New Zealanders to help make sure Every One Counts in 2006. A key component is for New Zealanders to contact their friends and family overseas to encourage them to complete the online survey.

The Every One Counts website - www.everyonecounts.co.nz - will regularly update the count of Kiwis who have put themselves on the global map.

Respondents and people who refer friends and family are eligible to win a range of prizes, including All Black test tickets and VIP viewing tickets with Team New Zealand at this year’s pre-America’s Cup regattas in Spain.

The Every One Counts survey will be ‘live’ at www.everyonecounts.co.nz until 30 April 2006.

Mr McConnell thanked Statistics New Zealand for its assistance in designing a survey that is robust and that will enable comparison with the official Census.

Every One Counts is supported by a range of other partners and sponsors from the public and private sectors: HSBC, Team New Zealand, New Zealand Rugby Union, the Ministry of Economic Development, APN News & Media and Telecom.


Background - Kea New Zealand:

The Kiwi Expat Association Inc (Kea New Zealand) is an independent, non-profit organisation that brings together people with a passion for New Zealand, wherever they are in the world.

Launched in 2002, Kea harnesses the immense potential of New Zealand’s large expatriate community with the aim of delivering real economic and social value to New Zealand and to Kea’s members.
Founded by Stephen Tindall, founder of The Warehouse and The Tindall Foundation; Professor David Teece, Director of the Institute of Management, Innovation and Organisation, University of California at Berkley; and Dr George Barker, Director of the Centre for Law and Economics, Australian National University, President of the Australian Law and Economics Association.
Headquartered in Auckland, New Zealand, and led by Chief Executive Ross McConnell.
More than 5,000 Kiwi expats and other ‘friends of New Zealand’ are in Kea’s online database, from which members can search for and contact each other.
Active local Kea groups operate in Australia, North America, Europe, the Middle East and Asia.
Kea (with the support of New Zealand Trade and Enterprise) organises the annual World Class New Zealand Awards, most recently held in Auckland on 1 March 2006.

Every One Counts Survey

Kea New Zealand's Global Survey
of Expatriate New Zealanders

Questions 1 through 12 are designed to find out more about New Zealand expatriates. From Question 13, the survey mirrors the official New Zealand Census 2006. This will enable comparisons between New Zealand’s domestic and overseas populations.

It will take approximately 12 minutes to complete the survey. You must answer question one. You may skip any question if you don't know the answer, or it's not relevant to you, or you prefer not to answer it.

1 Which of these best describes your relationship to NZ? (select one)
[ ] I am a NZ citizen because I was born in NZ
[ ] I am a NZ citizen because I was born out of NZ to parents who were NZ citizens
[ ] I came to NZ as an immigrant, and now I am a naturalized NZ citizen
[ ] I am a Permanent Resident of NZ, but not a citizen
[ ] I was formerly a NZ citizen, but I no longer hold this status
[ ] I was formerly a Permanent Resident of NZ, but I no longer hold this status
[ ] I have another kind of strong claim to membership in NZ society (please specify)

2 If you ARE a NZ citizen, do you also hold citizenship in any other country? (select one)
[ ] No, I only hold NZ Citizenship
[ ] Yes (please select your country of citizenship)

3 If you are NOT a NZ citizen, in what country do you hold citizenship? (select one)

4 What level of economic connection with NZ do you maintain while living overseas? (select all that apply)
[ ] I travel to NZ at least once a year for business
[ ] I am actively involved in the ownership or management of a business that is based in NZ
[ ] I conduct business relationships with NZ in an organisation that is based outside NZ
[ ] I am employed overseas by a NZ-based firm
[ ] I own residential property in NZ
[ ] I own commercial property in NZ
[ ] I have equity investments in NZ (e.g. shares, mutual funds)
[ ] I have other financial interests in NZ (e.g. bank accounts, securities)
[ ] I don't have any economic connection with NZ.

5 What level of social connection with NZ do you maintain while living overseas? (select all that apply)
[ ] I have one or more parents or step-parents living in NZ
[ ] I have one or more siblings living in NZ
[ ] I have one or more children living in NZ
[ ] I maintain connections with my whanau or extended family
[ ] I maintain strong connections with one to 10 friends in NZ
[ ] I maintain strong connections with more than 10 friends in NZ
6 Which of these best describes your main reason for living outside NZ? (select one)
[ ] Family/marital connections overseas
[ ] Opportunities for family members other than myself (e.g. spouse or children)
[ ] My NZ employer required/asked me to work overseas
[ ] A specific job offer from a new employer overseas
[ ] General job/economic/income prospects overseas
[ ] Study
[ ] Enhanced lifestyle/culture/excitement overseas
[ ] To retire

7 Which of these best describes your future plans? (select one)
 I will return to NZ permanently
[ ] I am likely to return to NZ permanently
[ ] I have not yet decided whether to return to NZ permanently
[ ] I am likely to remain overseas permanently
[ ] I will be remaining overseas permanently
[ ] I don’t know

8 If you will or may return to NZ permanently, which of these best describes your main reason? (select one)
[ ] Family/marital connections in NZ
[ ] Opportunities for family members other than myself (e.g. spouse or children)
[ ] My employer will want me to return to NZ
[ ] General job/economic/income prospects in NZ
[ ] Study
[ ] Enhanced lifestyle/culture in NZ
[ ] To retire

9 If you are planning to come back to NZ permanently, this is most likely to be … (select one)
[ ] Within one year
[ ] Between one and five years from now
[ ] In more than five years
[ ] Not planning to come back to live

10 How do you keep in touch with what is happening back in NZ? (select all that apply)
[ ] Family/friends
[ ] Business relationships/connections
[ ] Websites, newspapers, magazines that I subscribe to or view regularly
[ ] Websites, newspapers, magazines that I view occasionally
[ ] Organizations that I belong to or participate in regularly
[ ] NZ Government sources (e.g. MFAT, NZTE)

11 Which statement best describes how you perceive NZ’s overall progress in the LAST 10 years? (select one)
[ ] NZ has made a lot of progress and has done most things right
[ ] NZ has made noticeable progress, but it could or should have done better
[ ] NZ has moved backwards a little
[ ] NZ has slid back a long way
[ ] I have no opinion

12 Which statement best describes how you perceive NZ’s likely progress overall in the NEXT 10 years? (select one)
[ ] NZ is doing most things right, and so will make a lot of progress
[ ] Things will get better in NZ, but I am concerned that it won’t reach its full potential
[ ] NZ is likely to move backwards a little
[ ] NZ will probably slide back a long way
[ ] I have no opinion

The remaining questions mirror the official NZ Census 2006, and will enable comparisons between NZ’s domestic and expatriate populations.

All of the personal information you provide is protected, and will be collated only in aggregate, anonymous form. You may skip any questions you don’t want to answer.

13 Are you?
[ ] Male
[ ] Female

14 When were you born?
[Day / month / year fields]
15 Which country were you born in?

16 How long have you lived in your current country of residence? (select one)
[ ] Less than one year
[ ] 1-2 years
[ ] 2-3 years
[ ] 3-5 years
[ ] 6-10 years
[ ] 11-15 years
[ ] 16-20 years
[ ] 21-30 years
[ ] More than 30 years

17 What country did you live in five years ago? (select one)

18 Which ethnic group do you belong to? (select any that apply)
[ ] NZ European
[ ] Maori
[ ] Samoan
[ ] Cook Island Maori
[ ] Tongan
[ ] Niuean
[ ] Chinese
[ ] Indian
[ ] Other (please specify)

19 How many living children do you have? (select one)
[ ] None
[ ] 1
[ ] 2
[ ] 3
[ ] 4
[ ] 5 or more

20 Which statement best describes the citizenship status of your children or most of your children if their status differs? (select one)
[ ] NZ citizen(s) only
[ ] Citizen(s) of NZ and one or more other countries
[ ] Not citizen(s) of NZ

21 If you are in a long-term domestic partnership, whether or not legally married, what is the citizenship status of your partner or spouse? (select one)
[ ] NZ citizen only
[ ] Citizen of NZ and one or more other countries
[ ] Not a citizen of NZ

22 How many ADULT New Zealanders in your immediate household will NOT be completing this survey?
____ Adult New Zealanders in my household will NOT be completing this survey

23 How many CHILD New Zealanders in your immediate household will NOT be completing this survey?
____ Child New Zealanders in my household will NOT be completing this survey.

Note: the above two questions help us estimate the total reach of our survey. Please help us avoid double-counting: include in your answer only those who will not be completing this questionnaire.

24 Do you yourself own, or partly own, the dwelling that you usually live in (with or without a mortgage)? (select one)
[ ] Yes
[ ] No
25 How did you yourself get income in the 12 months ending today? (select all that apply)
[ ] Wages, salary, commissions, bonuses, paid by my employer
[ ] Self-employment, or business I own and work in
[ ] Interest, dividends, rent, other investments
[ ] Regular payments from work-accident insurance
[ ] NZ Superannuation or Veterans Pension
[ ] Other superannuation, pensions or annuities (non NZ sources)
[ ] Government-paid social assistance, welfare benefits or parental leave payments
[ ] Privately paid parental leave payments, eg paid by my employer
[ ] Student allowance paid by a government
[ ] Other sources of income, counting support from people who do not live in my household
[ ] No source of income during that time.

26 From all sources of income, what is your total income (before tax or any deductions) for the 12 months ending 31 March 2006? Currency is $NZ where NZ$100 = GBP38, US$69, Aust$90. (select one)
[ ] Loss
[ ] Zero income
[ ] $1 - $5,000
[ ] $5,001 - $10,000
[ ] $10,001 - $15,000
[ ] $15,001 - $20,000
[ ] $20,001 - $25,000
[ ] $25,001 - $30,000
[ ] $30,001 - $35,000
[ ] $35,001 - $40,000
[ ] $40,001 - $50,000
[ ] $50,001 - $70,000
[ ] $70,001 - $100,000
[ ] $100,001 or more

27 If in the 7 days that ended Sunday 5 March 2006 you worked for pay or profit, which of these were you? (select all that apply)
[ ] A paid employee
[ ] Self-employed and NOT employing others
[ ] An employer of other person(s) in my own business
[ ] Working in a family business or family farm without pay

28 How many hours, to the nearest hour, do you usually work each week in this job? (select one)
[ ] 0-5 hours
[ ] 6-10 hours
[ ] 11-20 hours
[ ] 21-30 hours
[ ] 31-40 hours
[ ] 41-50 hours
[ ] More than 50 hours

29 What is the most appropriate description for the industry that you work in? (select one)
[ ] Agriculture, forestry and fishing
[ ] Mining
[ ] Manufacturing
[ ] Electricity, gas and water supply
[ ] Construction
[ ] Wholesale trade
[ ] Retail trade
[ ] Accommodation, cafes and restaurants
[ ] Transport and storage
[ ] Communication services
[ ] Finance and insurance
[ ] Property and business services
[ ] Government administration and defence
[ ] Education
[ ] Health and community services
[ ] Cultural and recreational services
[ ] Personal and other services
[ ] Unpaid family worker
[ ] Unemployed
[ ] Other (please specify)

30 What is your highest educational qualification? (select one)
[ ] Doctorate
[ ] Master’s degree including MBA
[ ] Post-graduate certificate or diploma (including Honours-level study)
[ ] Bachelor’s degree
[ ] Other tertiary diploma or certificate
[ ] Secondary school

31 Where was your highest educational qualification obtained? (select one)
[ ] NZ
[ ] Overseas

32 In what year was your highest qualification obtained? (e.g. 1942)


33 Is there any other information you would like us to know, or any comments you would like to make? (max 150 words)

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