Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


PHA Calls for Ban on Alcohol Advertising

PHA Calls for Ban on Alcohol Advertising

Wednesday 29 March 2006

The Public Health Association (PHA) is calling for a total ban on alcohol advertising and sponsorship.

Addressing Parliament's Law and Order Select Committee, PHA Director Dr Gay Keating said the Government needed to get serious if it wanted to change New Zealand’s binge drinking culture. The committee was considering submissions on the Sale of Liquor (Youth Alcohol Harm Reduction) Amendment Bill.

“Alcohol advertising has a significant impact on the attitudes of people towards drinking, especially the attitudes of young people. Alcohol advertisements portray drinking as a sophisticated and desirable activity, and ignore the negatives – such as the risk of death, injuries, fetal alcohol syndrome, family violence, and crime.”

She said young people are subjected to a barrage of alcohol ads on television from 8.30 in the evening – when over 25 percent of 10-17 year-olds are watching.

“Advertisers pay hundreds of thousands of dollars for the funniest, quirkiest, most effective ads. It’s all about encouraging people to drink more, more often.”

Dr Keating said making a few changes here and there – such as requiring alcohol ads to be screened later at night – would have little effect. Decisive action was needed to help reduce alcohol-related harm.

“The PHA calls for a complete ban on alcohol advertising as part of a comprehensive package to reduce alcohol-related harm and change New Zealand’s drinking culture.”

She said in the meantime, the Advertising Standards Authority (ASA) should cease to have any jurisdiction over alcohol advertising.

“The ASA has shown that it is not an effective regulator. From 2000 to 2003, a total of 84 complaints about alcohol advertising were received, but only 30 percent upheld. This is always the risk when an industry regulates itself. Banning alcohol advertising completely would remove the need for the ASA. In the meantime, the independent Broadcasting Standards Authority should adjudicate on all alcohol advertising complaints.”


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news