Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Surfers Promote Gardening Olympics

The 100% Pure New Zealand Garden
Chelsea Flower Show 2006

Monday 22 May 2006

Surfers Promote Gardening Olympics

Human billboards are taking to the streets of London this month to give New Zealand a profile boost around the Chelsea Flower Show.

The 100% Pure New Zealand garden has been entered by Tourism New Zealand into the show, the ‘Olympics of the Gardening World’. The New Zealand garden showcases our country’s west coast, and is receiving a lot of attention.

‘The 100% Pure New Zealand garden is all about getting profile for New Zealand, and this marketing activity will really build on the campaign already in place in the UK, to push the destinational New Zealand message’ says Tourism New Zealand Chief Executive George Hickton.

Tourism New Zealand has planned a blanket marketing campaign that includes some unusual tactics.

Three ‘Human Billboards’, wearing 100% Pure New Zealand branded wetsuits and carrying surfboards, will distribute promotional material around Chelsea and metropolitan London parks for three days during the show, increasing the impact of the massive advertising campaign centred around Sloane Square Underground Station.

The station will be transformed into a huge advertisement for destination New Zealand, with 100% Pure New Zealand-branded gateways, stairwells, escalators, lifts, ticket hall sites and billboards. Live plants will also feature in the main vestibule area.

Shuttle buses taking visitors to the show from the Sloane Square tube station and Battersea car park will also be used as moving ads, as will Metropolitan London buses which will carry passengers along ‘Golden Routes’ – the most central routes in London.

New Zealand’s presence at the show itself will include a custom-built information stand, featuring the same black sand tile flooring that is used in the garden. It will display information for all the 100% Pure New Zealand Garden sponsors, including Tourism New Zealand.

Online marketing has also been heavily utilised, with www.newzealand.com acting as a catalyst for discovery about destination New Zealand. The site features everything from descriptions of the garden and design team, to travel deals, driving itineraries, link to sponsor sites, and a competition for an all-expenses paid trip to New Zealand.

ENDS

Visit www.newzealand.com to find out more about The 100% Pure New Zealand Garden. Images are available at www.images.newzealand.com

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>

ALSO:

Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>

ALSO:

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news