Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


WSNZ Appalled at Ministry for Environment Campaign

29 August 2006
Media Release
For immediate release

Water Safety New Zealand Appalled at Ministry for the Environment Campaign

Water Safety New Zealand (WSNZ) is disappointed at the lack of consistency and respect for the water safety sector displayed by the Ministry for the Environment.

Today, the Ministry for the Environment launched a public awareness campaign designed to “grab people’s attention and get them thinking about how they use one of our most precious assets - water”.

New Zealand has one of the highest drowning tolls in the developed world. Regrettably, the Environment campaign images show fully clothed men in the middle of lakes and rivers; yet every year 80% of New Zealand’s drowning victims are male, with at least 40% of drowning fatalities in inland waterways such as rivers and lakes.

The imagery is an accurate, and unfortunate, depiction of the majority of New Zealand’s drownings over half the drowning fatalities occur when the victim is fully clothed, with no intention of being in the water.

WSNZ has a lead role to play in the Government‘s Drowning Prevention Strategy, part of the New Zealand Injury Prevention Strategy. The Drowning Prevention Strategy, now approved by Cabinet, will offer a comprehensive approach to reducing drownings. Its success will depend on the support of numerous Non Government Organisations (NGOs).

WSNZ Executive Director Alan Muir is appalled at the lack of regard for water safety, and the clear lack of clarity, consistency and respect for the Government’s own initiative.

“WSNZ and its member organisations work tirelessly to represent the water safety sector and to coordinate effective education strategies to reduce drownings. The entire budget represented in this one mass media campaign makes our work pale into insignificance. The inconsistency between government agencies is shocking and marginalises a sector that is already fraught and under-resourced,” said Alan Muir.

”The hard work of dedicated NGOs to reduce the drowning toll of the last 20 years has just received a slap in the face. The Ministry for the Environment’s ‘water appreciation’ campaign demonstrates questionable imagery and ignores the New Zealanders who drown every year”.

The introduction of the three year campaign to raise awareness of water use and quality issues appears to be destined for further conflict with not only the water safety sector but the Government’s own Drowning Prevention Strategy.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>


Treaty Settlements: Bills Delayed As NZ First Pulls Support

Ngāruahine, Te Atiawa and Taranaki are reeling today as they learnt that the third and final readings of each Iwi’s Historical Treaty Settlement Bills scheduled for this Friday, have been put in jeopardy by the actions of NZ First. More>>


Gordon Campbell: On The Damage De-Regulation Is Doing To Fisheries And Education, Plus Kate Tempest

Our faith in the benign workings of the market – and of the light-handed regulation that goes with it – has had a body count. Back in 1992, the free market friendly Health Safety and Employment Act gutted the labour inspectorate and turned forestry, mining and other workplace sites into death traps, long before the Pike River disaster. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news