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Grey Healthcare takes Dilworth Hearing to the top.


Grey Healthcare takes Dilworth Hearing to the top.

Grey Healthcare NZ has been awarded an Award of Excellence at the 20th Annual Rx Club Show in New York. The Rx Club Show honours the creative aspects of pharmaceutical product advertising and promotion. It has grown to become an international icon in the healthcare industry, with agencies entering from the world over.

Created by Grey Healthcare’s Joe Harris and Dunc Blair, the advertisement was developed for client Dilworth Hearing, to promote Dilworth’s sponsorship of the Auckland Philharmonia Orchestra. The advertisement depicts a medical-looking diagram of the inner ear. On closer inspection we see that the components of the ear are actually different musical instruments.

Dunc Blair, Grey Healthcare’s senior copywriter: “The idea is quite obvious really. It came out of a focused, simple and single-minded brief and the illustrator, Gerard Taylor, really brought the idea to life. We’re stoked that it picked up this award, it’s great when the client and Creative Dept. both understand the importance of really strong ideas”.

Ends

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