Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Be the sober driver - take one for the team

Be the sober driver - take one for the team

A new series of road safety television advertisements goes to air tonight (20 December), asking young drivers to support their mates and ‘take one for the team’ by driving sober.

Youth drink driving is a serious road safety and public health issue in New Zealand. Last year 15 to 24-year-old drivers were responsible for 44% of all the alcohol-related road crashes on New Zealand roads, causing 42 deaths and over 1,000 injuries.

A teenage driver on New Zealand roads with a blood alcohol level of 80mg/100ml (the current legal limit for adults) is 16 times more likely to be involved in a fatal crash than a sober teen, and 87 times more likely than a sober adult.*

“Most youth drink-driving crashes only involve one car, so it’s often a case of ‘mates hurting mates’. We need to establish sober driving as something that mates do to get each other home safely - taking your turn as the sober driver should be an expected part of being a good mate,” said Wayne Donnelly, Land Transport NZ Chief Executive.

The new TV campaign comprises four ads, each showing one of four mates taking their turn as the sober driver, and illustrating how he’s chosen for the job on each specific night. The advertisements will be supported with radio, outdoor, print and other advertising.

The advertising campaign supports the ongoing targeted drink-driving enforcement activities of the New Zealand Police.

*Source: Ministry of Transport, Alcohol/Drugs Crash Factsheet 2007

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Reaction

Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced

 

Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>

ALSO:


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>

ALSO:

Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>

ALSO:

Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>

ALSO:

Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election