Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Call to Remove Miss Bitch & Mr Asshole Clothing

MEDIA RELEASE

15 January 2008

Call to Remove "Miss Bitch" and "Mr Asshole" Teen Clothing

Family First NZ is calling for a national debate on the sexualisation of young children and teenagers.

Its call comes as it slams the retailer Jay Jays for marketing the Little Losers line of clothing shirts to teenagers and children as young as 10 with slogans such as "Miss Bitch", "Miss Wasted" and "Miss Floozy", and for boys "Mr Well-Hung", "Mr Pimp", "Mr Asshole" and "Mr Drunk".

"It is time the business community, which includes retailers, advertisers and the media, demonstrated social leadership in this area," says Bob McCoskrie, National Director of Family First NZ. "The sexualisation of our teenagers and young children is a serious issue and these shirts are just one example of many where profits are being put before the safety and wellbeing of our children and families."

"We need to let children be children. We should not be subjecting them to adult concepts, experiences or identity before they are mature enough to cope with them."

The Australian Childhood Foundation has also complained to the Australian branch of Jay Jays saying that the shirts send the wrong message to impressionable tweens and teens.

The Australian Childhood Foundation released a report in Apr 2007, which showed that problem sexual behaviour in children as young as six, often appears to be influenced by sex imagery in the media. This is challenging the previously held view that most child sex abusers were responding to having being abused themselves.

And a recent report by the American Psychological Association points to the dangers when sexualisation leads to girls viewing themselves as objects and having an unhealthy preoccupation with appearance. The pressure can lead to depression, eating disorders, and poor academic performance.

"A premature interest in a sexy appearance, an obsession about body image as a teenager, and an undermining of the social prohibition against seeing children as sexual objects and sexually attractive, are all huge warning flags that profits are currently more important than protecting the wellbeing of our children. It's time that changed."
ENDS
For More Information and Media Interviews, contact Family First:

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

'Tea Break Bill' Passes: Gordon Campbell On Bad Labour Laws And Poor Safety

By co-incidence, one of the prime dangers of the government’s new employment relations law has been underlined by the release of the death and injury statistics among workers at New Zealand ports. These are highly profitable enterprises for the port owners.

The Port of Tauranga for instance, is expecting its current full-year profit to be between $78 million and $83 million and other ports are enjoying similar boom times – but they are also highly dangerous places for the people who work on or around the port premises. At the Port of Tauranga, there have been 26 serious accidents since 2011, and two deaths. More>>

 

Parliament Today:

No Charges: Outcome Of Operation Clover Investigation

Police have completed a multi-agency investigation, Operation Clover, into the activities of a group calling themselves “The Roast Busters”. The 12 month enquiry focused on incidents involving allegations of sexual offending against a number of girls in the Waitemata Police district and wider Auckland area... More>>

ALSO:

UNICEF Report: NZ Cautioned On "Stagnating" Child Poverty

An international report by UNICEF has found that child poverty rates in New Zealand have barely changed since 2008, despite similar sized countries significantly reducing child poverty during the recent recession. More>>

ALSO:

Funding Report: Two Pathways For Transport In Auckland

Commissioned by Auckland Council, the group was asked to investigate two possible pathways for raising $300 million per year ($12 billion over 30 years) to pay for the improvements needed to help fix Auckland’s transport system. More>>

ALSO:

Pay Equity: Equal Pay Win In Court Of Appeal

CTU: The Court of Appeal has made a historic decision paving the way for a substantial equal pay claim for aged care workers. More>>

ALSO:

Gordon Campbell: On The TPP Finishing Line, And Amazon’s Woes

If the Trans Pacific Partnership trade deal wasn’t such a serious matter, this would be pretty funny… More>>

ALSO:

TV3 Video: Three Die On Roads Over Labour Weekend

The official holiday period ended at 6am Tuesday, with three deaths on the roads during the Labour Day weekend. More>>

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news