Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Call to Remove Miss Bitch & Mr Asshole Clothing

MEDIA RELEASE

15 January 2008

Call to Remove "Miss Bitch" and "Mr Asshole" Teen Clothing

Family First NZ is calling for a national debate on the sexualisation of young children and teenagers.

Its call comes as it slams the retailer Jay Jays for marketing the Little Losers line of clothing shirts to teenagers and children as young as 10 with slogans such as "Miss Bitch", "Miss Wasted" and "Miss Floozy", and for boys "Mr Well-Hung", "Mr Pimp", "Mr Asshole" and "Mr Drunk".

"It is time the business community, which includes retailers, advertisers and the media, demonstrated social leadership in this area," says Bob McCoskrie, National Director of Family First NZ. "The sexualisation of our teenagers and young children is a serious issue and these shirts are just one example of many where profits are being put before the safety and wellbeing of our children and families."

"We need to let children be children. We should not be subjecting them to adult concepts, experiences or identity before they are mature enough to cope with them."

The Australian Childhood Foundation has also complained to the Australian branch of Jay Jays saying that the shirts send the wrong message to impressionable tweens and teens.

The Australian Childhood Foundation released a report in Apr 2007, which showed that problem sexual behaviour in children as young as six, often appears to be influenced by sex imagery in the media. This is challenging the previously held view that most child sex abusers were responding to having being abused themselves.

And a recent report by the American Psychological Association points to the dangers when sexualisation leads to girls viewing themselves as objects and having an unhealthy preoccupation with appearance. The pressure can lead to depression, eating disorders, and poor academic performance.

"A premature interest in a sexy appearance, an obsession about body image as a teenager, and an undermining of the social prohibition against seeing children as sexual objects and sexually attractive, are all huge warning flags that profits are currently more important than protecting the wellbeing of our children. It's time that changed."
ENDS
For More Information and Media Interviews, contact Family First:

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The National Leadership “Contest”

Key’s endorsement of English has turned this “contest” into a race for second place.

This succession was well planned. Lets not forget that English was told by Key in September of his intention to resign, and English was the only member of Cabinet entrusted with that information before it was sprung on everyone else on Monday morning. More>>

Latest: Judith Collins has withdrawn from the leadership race, conceding that Bill English has the numbers to win.

 

Education: Charter Schools Misleading Pass Rates

Labour: NCEA results for charter schools have been massively overstated... In one case a school reported a 93.3 per cent pass rate when the facts show only 6.7 per cent of leavers achieved NCEA level two. More>>

ALSO:

Rebstock Report Resolution: SSC Apologises To Derek Leask And Nigel Fyfe

Following a complaint by Mr Leask, the Ombudsman found that the State Services Commission acted unreasonably in relation to Mr Leask and identified numerous deficiencies in the investigation process and in the publication of the final report and in the criticisms it contained of Mr Leask... More>>

ALSO:

International Rankings: Student Results 'Show More Resourcing Needed'

NZEI: New Zealand had only held relatively steady in international rankings in some areas because the average achievement for several other OECD countries had lowered the OECD average -- not because our student achievement has improved. More>>

ALSO:

Earlier:

Salvation Army Report: Beyond The Prison Gate Report

A new Salvation Army report says changes must be made to how prisoners re-enter society for New Zealanders to feel safe and secure in their homes and communities. More>>

ALSO:

Surprise Exit: Gordon Campbell On The Key Resignation

The resignation of John Key is one thing. The way that Key and his deputy Bill English have screwed the scrum on the leadership succession vote (due on December 12) is something else again. It remains to be seen whether the party caucus – ie, the ambitious likes of Steven Joyce, Judith Collins, Paula Bennett, and Amy Adams – will simply roll over... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news