Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 

Media reporting of the Treaty and Maori issues

Kupu Taea report on newspaper and TV news reporting of the Treaty and Maori issues


NEWS RELEASE
Tuesday 20 May, 2008

Kupu Taea released its second report on Sunday May 18 about how newspapers and television news represented the Treaty of Waitangi and Maori issues in February and March of 2007. A 4-page summary and the 54-page report is available from www.trc.org.nz/resources/media.htm, as is our Media Consumers’ Checklist for media consumers who want to take some action about negative news media portrayals of Maori.

Some of our conclusions:

1

Mass TV news programmes (One News, 3 News, Prime News) talked of unity in their Waitangi Day coverage in a way that silenced Māori rights and aspirations. Māori TV news programmes (Te Kaea and Te Karere) talked of unity in diversity and assumed that the fight for Māori rights and aspirations is a necessity and is not divisive or unjustified. The opposite assumption prevailed on mass news.

2

Newspapers used the terms “radical” and “activist” overwhelming about Māori, and journalists used these terms mostly rather than sources. The imbalance in these terms indicates an overall conservative viewpoint on Māori resource issues and a lack of alternative frames for these stories.

3

Māori focus group members regularly faced hostile reactions at work from Pākehā workmates that were directly related to negative media depictions of Māori and Treaty issues. Members found these depictions to be damaging to Māori health and wellbeing and reinforcing of negative Pākehā perceptions of Māori.

4

Te Kaea and Te Karere used different frames for stories, used fewer politicians as sources and a much wider range of Maori sources than mass TV news. Maori programmes allowed sources to speak for longer, and used a less confrontational approach. Overall, they demonstrated the monocultural nature of the news values which mass TV news programmes have long stated to be universal.

5

Newspapers quoted twice as many Māori men as women and three or more times as many Pākehā men as women in our 2007 and 2004 samples. With our 2007 TV results, this indicates a possible greater role for women as spokespeople in the Māori world compared to the Pākehā one.

6

Mass media items continued to provide little or no background explanation or context about the Treaty or Māori issues.

7

The proportion of newspaper Māori stories using words of te reo Maori for which there were English alternatives (half) and the average number of Māori words per item (two) was the same as in our 2004 sample, a clear indicator of its low priority.

8

Journalists aspire to be a watchdog for all citizens and sceptical about everything, particularly the statements of the powerful. However, our representative samples in 2004 and 2007 indicate that the mass media acts as a watchdog for Pākehā interests and is rarely sceptical of Pākehā initiatives that breach the Treaty. Instead, it is sceptical of Treaty-based initiatives or points of view.


ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Life And Times Of Peter Dunne

In the end, Mr Pragmatic calmly read the signs of impending defeat and went out on his own terms. You could use any number of clichés to describe Peter Dunne’s exit from Parliament.

The unkind might talk of sinking ships, others could be more reminded of a loaded revolver left on the desk by his Cabinet colleagues as they closed the door behind them, now that the polls in Ohariu had confirmed he was no longer of much use to National. More>>

 

Gordon Campbell: On Labour’s Campaign Launch

One of the key motifs of Ardern’s speech was her repeated use of the phrase – “Now, what?” Cleverly, that looks like being Labour’s response to National’s ‘steady as it goes’ warning against not putting the economic ‘gains’ at risk. More>>

ALSO:

Lyndon Hood: Social Welfare, Explained

Speaking as someone who has seen better times and nowadays mostly operates by being really annoying and humiliating to deal with, I have some fellow feeling with the current system, so I’ll take this chance to set a few things straight.. More>>

ALSO:

Deregistered: Independent Board Decision On Family First

The Board considers that Family First has a purpose to promote its own particular views about marriage and the traditional family that cannot be determined to be for the public benefit in a way previously accepted as charitable... More>>

ALSO:

Transport Policies: Nats' New $10.5bn Roads Of National Significance

National is committing to the next generation of Roads of National Significance, National Party Transport Spokesperson Simon Bridges says. More>>

ALSO:

Gordon Campbell: On Why Labour Isn’t Responsible For Barnaby Joyce

As a desperate Turnbull government tries to treat the Barnaby Joyce affair as a Pauline Hanson fever dream – blame it on the foreigners! We’re the victims of the dastardly New Zealand Labour Party! – our own government has chosen to further that narrative, and make itself an accomplice. More>>

ALSO:

Rail: Greens Back Tauranga – Hamilton – Auckland Service

The Green Party today announced that it will trial a passenger rail service between Auckland, Hamilton and Tauranga starting in 2019, when it is in government. More>>

ALSO:

Housing: Voluntary Rental Warrant Of Fitness For Wellington

Wellington City Council is partnering with the University of Otago, Wellington, to launch a voluntary Rental Warrant of Fitness for minimum housing standards in Wellington, Mayor Justin Lester has announced. More>>

ALSO:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election