Family Party to launch major billboard campaign
THE FAMILY PARTY
23 September 2008
Family Party to launch major billboard campaign today
The Family Party celebrates the unveiling of its first in a series of billboards aimed at winning the Party Vote.
Based on a theme of reinstating traditional family values and putting families first again, the party billboards feature real New Zealand families, starting with the party leader.
Today's billboard will feature three generations of party leader Richard Lewis' family, and will be unveiled at 2pm.
He says the billboards will complement the very hard work being done on the ground with strategies to win Mangere, Manukau and East Coast Bays.
"We're excited about taking our message to the next level and are proud to be using our own families as opposed to stock photo's from America, which has been Labour's lazy approach to promotions," says Mr Lewis. The party has also incorporated online video advertisements to broaden its message on the internet
The billboard will be unveiled at 2pm today and is situated on Neilson Street, Onehunga, on the railway overbridge. The party leadership will be present.