Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Victory For Family Groups

26 August 2009

Family Groups Succeed in Getting Cotton On Kids To Withdraw Offensive Material

Family First NZ is welcoming a decision by Australian clothing chain Cotton On Kids to withdraw their offensive and sexualised babywear from their 17 NZ-based stores.

“This came about as a result of pressure from Family First NZ, the National Council of Women, Vision Network, and Child Alert NZ (ECPAT) amongst others who called for a boycott of the company,” says Bob McCoskrie, National Director of Family First NZ.

“In response to our complaints, the company have emailed Family First and said:

The Cotton On Group is an organisation that respects family, social and moral values and as a result would like to announce that the issue has been taken seriously and in agreeance, willingly extends an apology to those who have been affected by the slogans.

The Cotton On Group will also take the following actions in its Cotton On Kids brand to rectify the situation; - Stop production and withdraw the current items carrying the offensive slogans

- Review the ongoing slogans range to ensure no reference is made to categories pertaining to sexually explicit behaviour, child abuse, drugs and profanity.”

“This is a great result. Statements like “I'm a tits man", "The condom broke", “Pardon my nipple breath”, “I'm living proof my mum is easy" and "Mummy likes it on top" may be funny in an adult-setting but they are completely inappropriate when associated with very young children, and also when other young siblings are seeing the statements as well.”

Family First was successful with a similar call in 2008 when retailer Jay Jays pulled their Little Losers line of clothing shirts to teenagers and children as young as 10, which contained slogans such as “Miss B**ch”, “Miss Wasted” and “Miss Floozy”, and for boys “Mr Well-Hung”, “Mr Pimp”, “Mr A**hole” and “Mr Drunk”.

“We would ask the whole business community, which includes retailers, advertisers and the media, to demonstrate social leadership in this area. The sexualisation of children is a serious issue and this babywear is just one example of many where profits are being put before the safety and wellbeing of our children and families.”

“An undermining of the social prohibition of associating children with sexual connotations, and seeing children as sexual objects and sexually attractive, are all huge warning flags that profits are currently more important than protecting the wellbeing of our children. It’s time that changed,” says Mr McCoskrie.



© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Minister of Finance: Plan Shows $100 Billion Infrastructure Projects

Finance Minister Bill English has today launched the Government’s Ten Year Capital Intentions Plan (CIP) which shows a pipeline of $100.9 billion worth of infrastructure projects over the next decade. More>>


Werewolf: Safe Landings Gordon Campbell on the safety challenge to the Wellington runway extension.

The safety-related legal challenge revolves around the size of the 90 metre long Runway End Safety Area (RESA) being proposed for the runway extension. More>>


Environment Commissioner: We Need To Work Together On Climate Change And Farming

“The debate around agricultural emissions and the ETS has been polarised for too long,” said the Commissioner. “But the ETS is not the only way forward – there are other things that can be done.” More>>


NZ Super Fund: Seeking To Put A Market Price On Climate Change

Oct. 19 (BusinessDesk) - The New Zealand Superannuation Fund says it will devise a set of rules to assess investment winners and losers under climate change, a strategy that could rule out fossil fuels or producers such as current portfolio member Exxon ... More>>


Rejuvenation: Parata Will Not Contest 2017 Election

Education Minister and National List MP Hekia Parata has today announced that she will not be contesting the next election. She advised the Prime Minister of her decision earlier this year. More>>

Prisons Grow: Government Approves Plans For Increased Prison Capacity

Despite significant progress in reducing crime the number of prisoners has increased faster than projected. This is because the proportion of offenders charged with serious crimes has risen, meaning more people are being remanded in custody and serving more of their sentences in prison. More>>


Gordon Campbell: On Plastic Bag Activism, And Street Harassment

Amusing to see the Act Party experiencing another outbreak of young fogey-ism. What has aroused the ire of Act Leader David Seymour this time is the introduction of a Greens private members bill to the ballot process, calling for a 15 cents levy on plastic bags to reduce pollution. More>>


Unclear Weapons: US Navy Ship Cleared To Visit NZ For Navy's 75th

United States Navy ship, the USS Sampson, has been given clearance to visit New Zealand next month by Prime Minister John Key... “The process for considering the visit by the USS Sampson is the same as that used for all ships attending the International Naval Review." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news