Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Bean Poll Set To Predict Another Election Winner

October 31 , 2011

Bean Poll Set To Predict Another Election Winner

A consumer poll that involves voters putting coffee beans in plastic holders has advantages over traditional polling methodologies, says a top academic expert.

Dr Andrew Balemi, from the University of Auckland’s Department of Statistics, says the Muffin Break Bean Poll, held by the muffin and coffee chain since 2002, takes into consideration the communal strategy employed by voters, unlike traditional phone polls.

Held a month prior to the last three general elections, the Bean Poll has predicted the winning party every time – even in 2005 when the Labour Party won with a narrow margin over National.

Dr Balemi, whose area of expertise is in polls, surveys, market research and consumer behaviour, says the Muffin Break Bean Poll has advantages over other polling methodologies.

“While there’s been no external validation* of the Bean Poll’s accuracy on scientific principles, it’s certainly fun. It strikes me as a low tech equivalent of election prediction markets which are popular in the United States and have proven to be reasonably accurate in the past,” he says.

“One thing that the Bean Poll does have as opposed to a prediction method such as a telephone poll is that it takes into account the social aspect of the decision-making process whereby voters use the information from other voters to vote tactically.”

The Bean Poll is the largest of its kind in New Zealand. More than 120,000 people cast their vote for their preferred party with a coffee bean in the month leading up to the 2008 general election.

Starting tomorrow and running throughout the four weeks leading up to this year’s November 26 election, customers at Muffin Break’s 36 stores from Whangarei to Dunedin will each be given a coffee bean, which they can use to vote for their preferred party by placing it in the relevant holder in-store.

The results are then tallied to give an overall picture of how Kiwis will vote on election day.

Muffin Break General Manager Garry Croft says the Bean Poll has become more and more popular every election year and 2011 will be no exception.

Additionally, for the first time this election people will also be able to cast their vote online as well as in-store.

“We love having a bit of fun around the election and feedback from our customers every time we have run the Bean Poll shows that they love it too,” says Mr Croft.

“Plus, if it gets people thinking about the election and who they will vote for on November 26, we’ve played a part in the democratic process.”

For more information, or to cast your vote online, visit www.muffinbreak.co.nz.

*This would entail finding out, for example, if people are representative of eligible voters throughout New Zealand which would be very difficult to prove and spoil the spontaneity of the process.

About Muffin Break
Encompassing over 200 sweet and savoury muffin recipes, Muffin Break is renowned for their freshly baked goods prepared daily onsite, providing an irresistible range of baked products as well as Muffin Break’s distinctive blend of espresso coffee.

First launched in 1989, Muffin Break has since grown to 177 stores in Australia, 33 in the United Kingdom, 36 in New Zealand and two in Dubai. Muffin Break operates under the Foodco Group. The Foodco Group is an Australian franchise company which comprises over 300 retail outlets trading through the Muffin Break specialty bakery, Jamaica Blue cafes and Dreamy Donut stores. Foodco currently operates in Australia, New Zealand, USA, Kuwait, Dubai, the UK, China.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Flyover Over: NZTA Not Appealing Flyover Decision

The NZ Transport Agency has decided not to appeal the High Court’s Basin Bridge decision, and says the High Court’s findings provide valuable clarity to help guide the development of future infrastructure projects throughout the country. More>>

ALSO:

Developing Crown Land: Government, Auckland Iwi Reach Agreement

The government has reached agreement with Ngati Whatua and other Auckland iwi over developing 500 hectares of excess land in Auckland for private housing which had been under High Court challenge. More>>

ALSO:

Gordon Campbell: On Maurice Williamson

Maurice Williamson seems to have been granted an annual licence to embarrass the National Party, and its that time of year again. Also as per usual, Williamson’s recent exercise in sexism and homophobia has passed by with barely a murmur from his leader. More>>

ALSO:

Green Climate Plan: Shaw Launches 40% Emission Cut Target

Green Party co-leader James Shaw has announced an emissions target initiative for 40% reduction by 2030. He said agriculture has to long been used as a reason for inaction, a roadblock to action... He proposed a tax of 8 cents per kilo of milk. More>>

ALSO:


Images & Video: Four Alternative Flags For Referendum

Flag Consideration Panel chair, Professor John Burrows, said the Panel’s decision had been guided first and foremost by the results of its engagement programme across a range of communities where thousands of Kiwis shared what was special about New Zealand, as well as the Panel’s own selection criteria. More>>

ALSO:

Transport Report: LGNZ Calls For Proactive Approach To Mobilise Regions

LGNZ has today released Mobilising the Regions, its major transport study, which highlights the economic and social impact of strategic transport decisions nationally and in the regions, and the direct link between regional development, national prosperity, social well-being and cohesiveness. More>>

ALSO:

Transport: New Rules Bring Double-Deckers To Our Cities

New rules that allow buses, including double-deckers, to carry more people will ramp up the public transport offering in our cities, Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say. More>>

ALSO:

Cycling:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news