Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Campaign launched against Tui beer ads

20 February 2012

Campaign launched against Tui beer ads

Auckland group Feminist Action has launched a campaign to get Tui to withdraw sexist beer ads featuring its all-female brewery.

“These ads are retro-sexist”, says Feminist Action spokeswoman Leonie Morris. “They mimic tired old sexist attitudes in an ironic way. They are funny only to people who are happy to laugh at put-downs of women.”

The Tui brewery ads feature women in skimpy clothes and sexualised poses, who are relentlessly depicted as more stupid than the dorky group of men who try to infiltrate the brewery.

“The ads say that men should judge women just on how they look, that women are stupid and that it’s okay to laugh at them,” says Ms Morris.

Retro-sexist beer ads promote a form of mateship that dismisses women’s concerns and trivialises relationships with women.

“Demeaning women in these ads is harmful whether the ads are funny or not. Valuing women only for how they look has a corrosive effect on women’s sense of self-worth. Men who demean women like this are more likely to be violent to them, and we have a huge problem with violence against women in New Zealand.”

“Women have been protesting against these kinds of ads for decades, and a lot of women feel silenced because they’re now so common,” she says. Young members of Feminist Action particularly wanted to campaign against them. “It’s not okay to make sexist, racist or homophobic jokes.”

The campaign will use Facebook, an online petition and other social media to gain support and put pressure on Tui owner, DB Breweries, to drop the ads.

Auckland Feminist Action is a new group acting on persistent inequalities between women and men in New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.”

“Encouragingly, the economy appears to be adjusting to the monetary policy tightening that has taken place since the start of the year,” Wheeler said in a statement in Wellington. “It is prudent that there now be a period of assessment before interest rates adjust further towards a more-neutral level.” More>>

 

Parliament Today:

Red Tape: Local Regulations Go Under Microscope

The Government says it is accepting nearly all of the recommendations the Productivity Commission has made on ways to improve local regulations. More>>

ALSO:

Spending Questions: Claudette Hauiti To Step Aside At Election

National Party President Peter Goodfellow confirms that he has received notification from List MP Claudette Hauiti that she plans to step aside at the 20 September election. More>>

ALSO:

EPA: Board Of Inquiry Rejects Basin Flyover By Majority Of 3 To 1

The independent Board of Inquiry delegated to decide on the Basin Bridge Proposal has, by a majority decision (3 to 1), cancelled the Transport Agency’s Notice of Requirement and declined its resource consent applications for the construction, operation and maintenance of a flyover on State Highway 1 in Wellington City... More>>

ALSO:

Gordon Campbell: On The Non-Apology To Tania Billingsley

The refusal by Prime Minister John Key to issue a personal apology to Tania Billingsley has been accompanied by an array of excuses... Yesterday though, Key’s choice of words indicated that an apology was the last thing on his mind. More>>

ALSO:

Conventions: Winston Peters On The Nation

Winston Peters opens door to standing in East Coast Bays electorate, says it's an "exciting point" and he's thinking about it. "I’ve had a whole lot of people writing to me and calling up and saying ‘why don’t you have a go in East Coast Bays’." More>>

ALSO:

Waitangi Tribunal: Report On The MV Rena

In its interim report, the Waitangi Tribunal has found that the Crown’s conduct in response to the grounding of the MV Rena on Otaiti (Astrolabe) reef breached the principles of the Treaty of Waitangi. More>>

ALSO:

Gaza: Wellington Protest For Palestine Calls For End To Bombing

Around 300 people gathered outside the Israeli Embassy in Wellington on Friday to protest Israel’s occupation of Palestine. More>>

ALSO:

Gordon Campbell: On The Failure To Prosecute The GCSB

So one hand of the state – the Independent Police Conduct Authority – has now washed the hands of its brother agencies, and declared that all hands are clean. Case closed. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news