Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Campaign launched against Tui beer ads

20 February 2012

Campaign launched against Tui beer ads

Auckland group Feminist Action has launched a campaign to get Tui to withdraw sexist beer ads featuring its all-female brewery.

“These ads are retro-sexist”, says Feminist Action spokeswoman Leonie Morris. “They mimic tired old sexist attitudes in an ironic way. They are funny only to people who are happy to laugh at put-downs of women.”

The Tui brewery ads feature women in skimpy clothes and sexualised poses, who are relentlessly depicted as more stupid than the dorky group of men who try to infiltrate the brewery.

“The ads say that men should judge women just on how they look, that women are stupid and that it’s okay to laugh at them,” says Ms Morris.

Retro-sexist beer ads promote a form of mateship that dismisses women’s concerns and trivialises relationships with women.

“Demeaning women in these ads is harmful whether the ads are funny or not. Valuing women only for how they look has a corrosive effect on women’s sense of self-worth. Men who demean women like this are more likely to be violent to them, and we have a huge problem with violence against women in New Zealand.”

“Women have been protesting against these kinds of ads for decades, and a lot of women feel silenced because they’re now so common,” she says. Young members of Feminist Action particularly wanted to campaign against them. “It’s not okay to make sexist, racist or homophobic jokes.”

The campaign will use Facebook, an online petition and other social media to gain support and put pressure on Tui owner, DB Breweries, to drop the ads.

Auckland Feminist Action is a new group acting on persistent inequalities between women and men in New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Asylum: Dunne Accepts Hundreds Of Postcards On Refugee Categories

Minister Peter Dunne today accepted over 800 postcards calling for convention refugees to have the same entitlements as quota refugees... The campaign has been run with ActionStation together with LUSH Cosmetics, with postcards being signed in stores around New Zealand. More>>

ALSO:

Reshuffle: PM Announces Changes To Ministerial Portfolios

Prime Minister Bill English today announced the appointment of Gerry Brownlee as Minister of Foreign Affairs, Nathan Guy as Minister of Civil Defence, Nikki Kaye as Minister of Education and Mark Mitchell as Minister of Defence. More>>

ALSO:

Q+A Transcript: CTU Call For 'National Standards' On Wages

‘If you look at countries who do better than us, who pay wages better, who have more competitive industries, more successful economies, they have systems where there are national standards.’ More>>

ALSO:

Energy: Greens Launch Plan For Cheaper And Cleaner Electricity

$112 million for winter warm-up payments to help low-income households cover their power bills • setting a goal for 100 percent renewable electricity by 2030 (in average hydrological conditions) • an investigation into the electricity wholesale market. More>>

ALSO:

Health Workers Respond: People's Mental Health Report Released

The People's Mental Health Review reinforces a recent YesWeCare.nz survey of 6,000 health workers, which found nine in 10 believe they don't have the staff or resources to deliver the care Kiwis need when they need it. More>>

ALSO:

More Mental Health:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news