ASH Welcomes Tobacco Plain Packaging Plans
19 April 2012 – Immediate Release
Smoking and Health (ASH) NZ
Minister Turia’s Tobacco Plain Packaging Plans for New
Action on Smoking and Health (ASH)
welcome Minister Turia’s announcement that there will be a
public consultation on tobacco plain packaging.
Director Ben Youdan said: “The Government has a goal for
New Zealand to be smokefree by 2025, and plain packs are the
inevitable next step. The tobacco companies are on the
“There is simply no excuse to keep
pretending this is a regular consumer product that needs
attractive brands. Killing off branding takes us a step
closer to treating cigarettes like the deadly drug they
“Inevitably the tobacco companies will be
firing up their legal teams to challenge this, and we hope
the Government see past what amounts to little more than
bully boy threats designed to waste time and money” said
- ENDS -
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