Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Tomorrow’s Project – Yesterday’s Tactics

Media Release
20 November 2012

Tomorrow’s Project – Yesterday’s Tactics

The alcohol industry’s social change initiative being launched tomorrow is nothing short of a desperate public relations exercise, and is an example of a well worn strategy of the global alcohol industry. The alcohol industry, like their tobacco counterparts, is renowned for promoting strategies that don’t work.

Alcohol Healthwatch Director Rebecca Williams says ‘The Tomorrow Project’ initiative is part of an alcohol industry plan to delay and deflect the implementation of effective public policy measures. She says, continued industry self-regulation is at the heart of our problem here in New Zealand, as well as overseas. Governments now know that they need to restrict availability of alcohol and curb the relentless marketing in order to address the burden of alcohol harm experienced by the people of their nations. However, when they try to implement such measures, alcohol industry groups threaten legal action and offer these useless programmes as alternatives.

This so called ‘social change’ initiative is nothing but a smoke screen. It’s an attempt to make it look like the industry is socially responsible, and that the government doesn’t need to intervene. Williams says, “We know what will reduce alcohol-related harm and it isn’t industry self-regulation and spin doctoring.”

Alcohol is a leading risk factor of death and disability in developed countries, and the risks are not only related to heavy drinking. Best practice “low risk” guidelines recommend that healthy men and women drink no more than 2 standard drinks on any day to reduce the risk of lifetime harm from alcohol. New Zealand has already surpassed this level on a per-capita consumption basis. Williams says that this challenges our perceptions of moderation. “I don’t think New Zealanders are aware of the level of risk associated with alcohol. The alcohol industry works to ensure that they don’t. When our laws and regulations are lax, they can get away with painting a glowing portrait of this drug that masks its inherent risk.”

Governments across the world need to resist alcohol industry pressure, put public health and safety ahead of commercial gain and implement the measures set out in the Global Strategy to Reduce the Harmful Use of Alcohol. New Zealand’s blueprint for change lies in the Law Commission’s final report on their review of the regulatory framework for the sale and supply of liquor.

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Australia Deportations: English Relaxed On Immigration Centre Conditions

Labour's Annette King: “There have been numerous reports from inside these detention centres on just how bad conditions are... If they were being held in any other foreign jail, I imagine Mr English would be somewhat concerned. More>>


Schools: Achievement-Based Funding Would Be A Disaster

The Education Minister’s speech to the PPTA Conference raising the spectre of achievement data driving a new funding system would be disastrous, says NZEI Te Riu Roa. More>>

  • Video Out-Link - PPTA Annual Conference 2015 on Livestream (Q+A dicussion suggests funding would be directed to less successful schools.)

  • ALSO:

    ECE Report:

    Key In NY: Prime Minister Addresses United Nations

    Prime Minister John Key has addressed the United Nations General Assembly in New York, focusing on a call for action in Syria and on other conflicts, reform of the veto process and on the UN’s Sustainable Development Goals. More>>.


    Gordon Campbell: On The Lack Of Accountability Over Philip Smith

    In New Zealand, accountability is an exotic creature rarely glimpsed at ministerial level, or among senior management. The flight to Rio by the paedophile /murderer Philip John Smith/Traynor is no exception. More>>


    More On Corrections

    Gordon Campbell: On Putin’s Diplomatic Coup Over Syria

    There’s a simple historical precedent for what is occurring in Syria. During WWII, the Allies joined forces with a known butcher and tyrant – Joseph Stalin of the Soviet Union – in order to defeat a greater evil, Nazi Germany… More>>


    Key 'Didn't Know': Brownlee Seeks Pandas In China

    While Defence Minister Gerry Brownlee is in China pushing a taxpayer funded deal to bring two pandas to New Zealand, the country’s military look set to be hit with a pay freeze, Opposition Leader Andrew Little says. More>>


    Scoop Business: GCSB Willing To Extend Cyber-Attack Programme To Local ISPs

    The Government Communications Security Bureau’s ‘Cortex’ cyber-security programme has been successful in helping identify and mitigate a series of cyber attacks since its introduction and an extension to cover local internet service providers is still on the cards... More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news