Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New evidence of newspaper bias in election coverage

Monday, November 26, 2012

New evidence of newspaper bias in election coverage

New research to be released this evening concludes that four of the country’s top newspapers were biased in their coverage of the last election.

The research by Massey University Associate Professor Claire Robinson finds that the Herald, Herald on Sunday, Dominion Post and Sunday Star-Times all exhibited substantial bias in their selection and use of images during the election campaign, most of it in favour of Prime Minister John Key.

“Labour and Phil Goff have real grounds to feel they were unfairly treated in print during the last election campaign,” Dr Robinson says.

Dr Robinson assessed every image of John Key and Phil Goff published during the election campaign in the four big papers. Mr Key featured 138 times while Mr Goff featured 80 times. Mr Key also dominated the column centimetres, at an almost two to one ratio.

Both Mr Key and Mr Goff received much more positive and neutral coverage than negative coverage from all four papers, but the Herald and Herald on Sunday were generally more positive in their treatment of Mr Key, whilst the Dominion Post and Sunday Star-Times were kinder to Mr Goff.

“My research suggests there could be grounds for a complaint to the New Zealand Press Council that the newspapers breached the principle of fairness and balance in their campaign coverage.

“Traditionally, newspaper editors have judged whether their coverage is balanced based on the number, tone and position of words. But we live in an image-saturated world. In reality, readers absorb headlines, images, graphics and captions, and rarely study every column inch. News media render the world visually as well as verbally. It is time they paid serious attention to the ethics of which images they publish, when and how.

“For politicians, image selection and positioning is likely to become even more important with newspapers such as the new-look compact-format Herald becoming more visually-driven.”

Dr Robinson’s analysis also found a dramatic shift in image selection at the height of the teapot tape saga. “When the news media itself becomes an actor in a political controversy, things get ugly. Picture editors dusted off their most unflattering shots of John Key. In the final days of the campaign none of the papers published a negative image of Phil Goff compared with the early (pre-teapot) period where more than one in three images of Goff were negative.”


ENDS


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Extended Cease Fire: Gaza Celebrates!!!!

Images and video from Gaza.Scoop - Julie Webb Pullman in Gaza.

Gazans took to the streets tonight to celebrate their victory in achieving the end of hostilities and the lifting of the illegal seven-year siege. Whatever tomorrow may bring, tonight was a time to rejoice! More>>

Details:

 

Parliament Today:

Collins 'Misinterprets Media Reports': "Too Compromised To Remain Justice Minister"

Bizarre claims by Judith Collins this morning that she had been cleared of inappropriate behaviour by the Privacy Commissioner demonstrates she is too compromised to remain Justice Minister, Labour MP Grant Robertson says. More>>

ALSO:

Labour On Climate Change: Focus On The Now For The Future

A Labour Government will put in place a comprehensive climate change strategy focusing on both mitigation and adaptation, establish an independent Climate Commission and implement carbon budgeting, says Labour Climate Change spokesperson Moana Mackey. More>>

ALSO:

Gordon Campbell: On National’s Housing Assistance Plan

So, as many as 90,000 people could derive some benefit from National’s housing assistance plans for low and middle-income earners... Yet in reality, the benefits seem likely to be insignificant, and they will be skewed towards those at the top end of the income group that’s supposedly the target. More>>

ALSO:

Election Data Consortium: National’s Worst Case Scenario At Stage One?

A month out from the general election and ipredict traders are still forecasting National’s vote to slip below current polling levels and there is potential for it to fall further. More>>

ALSO:

From The Scoop Video Archive: PM Says SIS "Told Me" About OIA Release

In a press conference immediately following an controversial OIA release of notes on an SIS briefing to then Labour leader Phil Goff, Key said "at that point [Tucker] told me he'd release it ...". Since the release of Nicky Hager's 'Dirty Politics' Key has denied being personally informed and said references by officials to 'the PM' being told briefed referred to his office. He now says the same about his own statement. More>>

ALSO:

  • Scoop Video in the news - New questions over Key claims | NZ Herald News - Stuff.co.nz
  • Earlier - Felix Marwick: Laying out facts over SIS documents - Newstalk ZB
  • Labour - Director’s letter contradicts Key’s claims
  • ACT - The Letter - 26 days to go
  • TV3 Video - Housing issue nudges Dirty Politics aside - David Cunliffe: Key's SIS explanation 'defies belief' - SIS leak came from Key's Office - Goff - Key 'categorically denies' Slater OIA discussion - Video: Key faces more Dirty Politics questions

  • TVNZ - Winston Peters: ‘Dirty Politics' is a new low
  • The Nation - Debate Between Grant Robertson And Russel Norman
  • NZ First - “The Words Mean What I Say They Mean”
  • Schools, PPTA Sign Up: Primary Teachers And Principals Vote Down Govt Plan

    Teachers and principals have voted overwhelmingly against the Government’s controversial “Investing in Educational Success” policy, including proposed highly-paid principal and teacher roles. More>>

    ALSO:

    Gordon Campbell: On The Usual Round Of Mud Slinging And Name-Calling

    This week gave an interesting example of how hard it is to untangle the reality from the slanging matches. The issue that emerged early this week could hardly be more important. Does the government intend to cut spending in health, education and on the environment if re-elected, or not? More>>

    Earlier:

    Electionresults.co.nz: National and NZ First Rise in Roy Morgan Poll

    National has bounced back in the latest Roy Morgan Poll but the big winner has been New Zealand First who rise to their highest level of support since September 2013. More>>

    ALSO:

    Get More From Scoop

     

    LATEST HEADLINES

     
     
     
     
     
     
     
     
    Politics
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news