28 November 2012

SPCA Meeting the Challenge of Fundraising from a ‘Different’ End

Innovation is essential with fundraising. In challenging times, finding more imaginative ways to meet our financial commitments is paramount. One solution is to, literally, trade on our good name.

This year, we are approaching things from the other end, and putting our name to a line of dog poop bags. Many dog owners will already be familiar with the little pouch now branded with the SPCA logo made by ezeco. What many dog owners may not know is that a portion from the sale of each pouch or pack of bags is donated to SPCA NZ.

For several years Councils around the country have been giving these pouches to owners when they register their dogs; happy to further support the SPCA to continue their work.

Les Dalton, President of the New Zealand Institute of Animal Control Officers says, “Councils throughout the country are striving to get dog owners to pick up dog droppings and this product enhances that requirement fully.

“The ezebag dog litter bags are easy to use and biodegradable which is what all councils want in their communities to encourage responsible dog ownership.”

The pouch holds 13 specially shaped biodegradable bags, and the pack of 52 replacement bags is aimed to be competitively priced. Look out for this innovative new ezeco product in the pet section of COUNTDOWN supermarkets. And remember, every time you pick up after your pet using SPCA bags, you will be helping the SPCA continue their valuable work within your community.

ENDS

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