Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Air New Zealand unapologetic for repeated sexism

20 December 2012

Air New Zealand unapologetic for repeated sexism

On the eve of CEO Rob Fyfe’s departure, Air New Zealand has been urged to undertake a clean out in regard to its pattern of puerile, sexist depictions of women.

In an open letter to Air New Zealand last week, Stop Demand, which works to curb the sexual denigration of women, says that while Air New Zealand under Rob Fyfe might have served the interests of its shareholders well, it has served the interests of women poorly.

Stop Demand lists a series of controversial promotions that have simmered under and over the radar in recent years. It cites the series of potty-mouthed Rico ads that either sexualised or trivialised women, the fuelling of comments like "there's not much better than getting blown by a Kiwi bitch”, a “fares lower than your grandma’s boobs” promotion, a “naked granny” flight safety video, the pairing up with misogynist rapper Snoop Dogg, and recent jokes over “Beastheim” and a female shot putter’s “left testicle”.

In its letter to Air New Zealand’s Board and Executive, Stop Demand asks:

“Why does Air New Zealand persist in belittling and sexualising women, young and old?
Why does Air New Zealand have a juvenile obsession with nakedness, genitals and fellatio?
Why has Air New Zealand turned its back on ‘classy and clever’ for ‘cheap and tacky’?
Why has the Board of a national icon permitted such a puerile culture?"

Stop Demand’s founder Denise Ritchie says, "This is not about being ‘PC’, humourless or prudish. Most of us enjoy clever humour. Most of us like ‘edgy’ and ‘provocative’. Sexism and misogyny is none of these.” She adds, “On one hand, most of these ads are puerile, aimed largely at what Air New Zealand thinks juvenile males find titillating. At a deeper level, however, Air New Zealand’s repeated marketing of sexist messages is socially irresponsible; it fuels unhealthy attitudes towards women and serves to reinforce a sense of male superiority and entitlement.”

In its response to Stop Demand, Air New Zealand remained unapologetic about its sexually denigrating promotions. Ritchie says, “Its justifications – driving revenue, creating jobs and popularity – fall woefully short when weighed against respect, ethics and integrity”.

As Fyfe departs, Stop Demand calls on the incoming CEO, Christopher Luxon, to embrace a more respectful positioning of both men and women.

Air New Zealand now features on Stop Demand’s website as a company with a history of sexually denigrating women http://www.stopdemand.org/wawcs0154998/sexual-denigration.html

Stop Demand calls for action to stop sexual violence, sexual exploitation and sexual denigration of women and children.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Relevant Consents Gained: Government Unveils RMA Reform Package

The government has formally hauled down the flag on its attempts to alter the balance of environmental and economic priorities in the Resource Management Act, unveiling a 180-page Resource Legislation Amendment Bill containing reforms that have been largely endorsed by most political parties. More>>


Closing Schools And Such: Interim Redcliffs Decision Announced

“While the school’s board has argued that circumstances that could give rise to potential disruption are extremely unlikely, advice from technical experts has shown these concerns cannot be ruled out." More>>


Jane Kelsey: High Court Can’t Make Groser Provide TPPA Information Faster

‘This week we went back to court to challenge Trade Minister Groser’s stalling tactics over the release of information on the Trans-Pacific Partnership Agreement negotiations, following a High Court order that he reconsider the Official Information Act request I made last January’, said University of Auckland law professor Jane Kelsey, first applicant in the case. More>>

Werewolf 58: No Climate For Change

The last time the global community tried to take collective action on climate change the world’s leaders finally came to agree that every not-too-onerous effort should be made to hold global warming to 2°C above the pre-industrial average. At Paris, all 150 participant countries nations will have put forward their pledges... On the information available, New Zealand's is the second weakest contribution of any nation in the developed world. More>>


Lambton Quay Shutdown: Object Was Made To Look Like Bomb

Police cordoned off part of Lambton Quay Wednesday afternoon, saying that a suspicious package had been found. Buildings were evacuated and buses were detoured. The army’s explosive ordnance disposal unit was brought to the Quay. More>>


Public Sector Still Shrinking: Record Low Number Of 'Backroom Bureaucrats'

Ongoing restraint in the public sector and a focus on better frontline services has seen a further reduction in the number of core Government employees, State Services Minister Paula Bennett says. More>>


Disobeying The Law: Police Censorship Of Crime Research “An Outrage”

The Green Party is calling on Police Minister Michael Woodhouse to ensure Police scrap controversial contracts that place onerous restrictions on academic researchers’ access to Police data, the Green Party says. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news