Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Air New Zealand unapologetic for repeated sexism

20 December 2012

Air New Zealand unapologetic for repeated sexism

On the eve of CEO Rob Fyfe’s departure, Air New Zealand has been urged to undertake a clean out in regard to its pattern of puerile, sexist depictions of women.

In an open letter to Air New Zealand last week, Stop Demand, which works to curb the sexual denigration of women, says that while Air New Zealand under Rob Fyfe might have served the interests of its shareholders well, it has served the interests of women poorly.

Stop Demand lists a series of controversial promotions that have simmered under and over the radar in recent years. It cites the series of potty-mouthed Rico ads that either sexualised or trivialised women, the fuelling of comments like "there's not much better than getting blown by a Kiwi bitch”, a “fares lower than your grandma’s boobs” promotion, a “naked granny” flight safety video, the pairing up with misogynist rapper Snoop Dogg, and recent jokes over “Beastheim” and a female shot putter’s “left testicle”.

In its letter to Air New Zealand’s Board and Executive, Stop Demand asks:

“Why does Air New Zealand persist in belittling and sexualising women, young and old?
Why does Air New Zealand have a juvenile obsession with nakedness, genitals and fellatio?
Why has Air New Zealand turned its back on ‘classy and clever’ for ‘cheap and tacky’?
Why has the Board of a national icon permitted such a puerile culture?"

Stop Demand’s founder Denise Ritchie says, "This is not about being ‘PC’, humourless or prudish. Most of us enjoy clever humour. Most of us like ‘edgy’ and ‘provocative’. Sexism and misogyny is none of these.” She adds, “On one hand, most of these ads are puerile, aimed largely at what Air New Zealand thinks juvenile males find titillating. At a deeper level, however, Air New Zealand’s repeated marketing of sexist messages is socially irresponsible; it fuels unhealthy attitudes towards women and serves to reinforce a sense of male superiority and entitlement.”

In its response to Stop Demand, Air New Zealand remained unapologetic about its sexually denigrating promotions. Ritchie says, “Its justifications – driving revenue, creating jobs and popularity – fall woefully short when weighed against respect, ethics and integrity”.

As Fyfe departs, Stop Demand calls on the incoming CEO, Christopher Luxon, to embrace a more respectful positioning of both men and women.

Air New Zealand now features on Stop Demand’s website as a company with a history of sexually denigrating women http://www.stopdemand.org/wawcs0154998/sexual-denigration.html

Stop Demand calls for action to stop sexual violence, sexual exploitation and sexual denigration of women and children.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On Andrew Little’s Debut, Mockingjay, And Drunk Texting

John Key’s credibility has taken a hammering this week – at least among the 50% of the electorate who have always had doubts about him on that score.

The other substantial story of the week has been about Andrew Little’s debut as Labour leader, which has received top marks, especially among the 25% of the electorate still voting Labour. According to some reports, the Labour caucus has been ‘in seventh heaven’ about Little’s success this week in taking it to the government in the House. More>>

ALSO:

 
 

Parliament Today:

Gordon Campbell: On Government Arrogance

Right now, National is ramming anti-terrorism measures through Parliament. This legislation will grant the SIS the power to carry out 48 hour bouts of surveillance on anyone without a warrant, and will bestow on government the power to unilaterally revoke anyone’s passports and thus deny them the freedom to travel. More>>

ALSO:

Glenn Inquiry: Report Offers Solutions To Family Violence

The People’s Blueprint unveiled today by Sir Owen Glenn’s independent inquiry into child abuse and domestic violence outlines a new, more cohesive and effective system for reducing New Zealand’s alarmingly high family violence rates. More>>

ALSO:

Environment Commissioner: Changing Climate And Rising Seas - Understanding The Science

A rising sea will be with us for a long time to come – one way or another we will have to adapt. But how high and how fast the water rises will be influenced by the speed at which the world – including New Zealand – reduces greenhouse gas emissions over the coming decades. More>>

ALSO:

Key Texts With Whale Oil Released: PM Can’t Be Trusted Over Dirty Politics Defence - Greens

John Key’s answers to questions about dirty politics can’t be trusted, after he was forced to admit that he had misled journalists and Parliament about contact with attack blogger Cameron Slater, said the Green Party today.. More>>

ALSO:

Temporary Release Crackdown Continues: Corrections Review Of Phillip Smith Case

“The review by Corrections’ Chief Custodial Officer reveals that the plan for Smith’s series of temporary releases was overly ambitious and misinformed. He’s a highly manipulative and deceptive person who although technically eligible, should not have been considered for temporary release." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news