Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Air New Zealand unapologetic for repeated sexism

20 December 2012

Air New Zealand unapologetic for repeated sexism

On the eve of CEO Rob Fyfe’s departure, Air New Zealand has been urged to undertake a clean out in regard to its pattern of puerile, sexist depictions of women.

In an open letter to Air New Zealand last week, Stop Demand, which works to curb the sexual denigration of women, says that while Air New Zealand under Rob Fyfe might have served the interests of its shareholders well, it has served the interests of women poorly.

Stop Demand lists a series of controversial promotions that have simmered under and over the radar in recent years. It cites the series of potty-mouthed Rico ads that either sexualised or trivialised women, the fuelling of comments like "there's not much better than getting blown by a Kiwi bitch”, a “fares lower than your grandma’s boobs” promotion, a “naked granny” flight safety video, the pairing up with misogynist rapper Snoop Dogg, and recent jokes over “Beastheim” and a female shot putter’s “left testicle”.

In its letter to Air New Zealand’s Board and Executive, Stop Demand asks:

“Why does Air New Zealand persist in belittling and sexualising women, young and old?
Why does Air New Zealand have a juvenile obsession with nakedness, genitals and fellatio?
Why has Air New Zealand turned its back on ‘classy and clever’ for ‘cheap and tacky’?
Why has the Board of a national icon permitted such a puerile culture?"

Stop Demand’s founder Denise Ritchie says, "This is not about being ‘PC’, humourless or prudish. Most of us enjoy clever humour. Most of us like ‘edgy’ and ‘provocative’. Sexism and misogyny is none of these.” She adds, “On one hand, most of these ads are puerile, aimed largely at what Air New Zealand thinks juvenile males find titillating. At a deeper level, however, Air New Zealand’s repeated marketing of sexist messages is socially irresponsible; it fuels unhealthy attitudes towards women and serves to reinforce a sense of male superiority and entitlement.”

In its response to Stop Demand, Air New Zealand remained unapologetic about its sexually denigrating promotions. Ritchie says, “Its justifications – driving revenue, creating jobs and popularity – fall woefully short when weighed against respect, ethics and integrity”.

As Fyfe departs, Stop Demand calls on the incoming CEO, Christopher Luxon, to embrace a more respectful positioning of both men and women.

Air New Zealand now features on Stop Demand’s website as a company with a history of sexually denigrating women http://www.stopdemand.org/wawcs0154998/sexual-denigration.html

Stop Demand calls for action to stop sexual violence, sexual exploitation and sexual denigration of women and children.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Mana-Maori Party Deal

If the self-interest involved wasn’t so blatant, the electorate deal between the Maori Party and Hone Harawira would be kind of poignant. It’s a bit like seeing the remaining members of Guns’n’Roses or the Eagles back on the road touring the nostalgia circuit… playing all the old hits of Maori unity and kaupapa Maori politics.

Can the two surviving Maori Party MPs (one electorate, one list) credibly work together with the old firebrand who split up the group years ago, and still hope to rekindle some of that same old magic? More>>

 

Private Provision: First Social Bond To Focus On Mental Health

New Zealand’s first social bond will help around 1700 people with mental illness into work, Finance Minister Steven Joyce and Social Investment Minister Amy Adams say. More>>

ALSO:

Megaupload Case: High Court Rules Dotcom, Co-Accused Eligible For Extradion

Internet entrepreneur Kim Dotcom and his three co-accused are eligible for extradition to the United States, New Zealand's High Court ruled... Justice Murray Gilbert upheld a decision by the District Court that there were grounds for Dotcom, Mathias Ortmann, Bram van der Kolk and Finn Batato to be extradited. More>>

ALSO:

PREVIOUSLY:

Immigration: Short Reprieve For Nine Indian Students

A temporary hold on deportations of nine Indian students is a step in the right direction but the Government urgently needs to implement safeguards to stop further injustices to more international students, the Green Party says. More>>

EARLIER:

Port Hills Fire: Midday Update, Monday 20 February

• 9 homes destroyed
• 2 homes with partial damage. Damage includes things like cracked windows, heat damage.
• 3 properties with damage to other external structures e.g sheds or outbuildings More>>

ALSO:

Welfare: WINZ Breaching Privacy Laws With WINZ Vetting Rules

E tū, the union for security guards, says WINZ may be breaching privacy laws with its new screening process for people visiting WINZ offices. The vetting requires WINZ security guards to check photo ID and whether visitors to WINZ offices have an appointment.More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news