Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Air New Zealand unapologetic for repeated sexism

20 December 2012

Air New Zealand unapologetic for repeated sexism

On the eve of CEO Rob Fyfe’s departure, Air New Zealand has been urged to undertake a clean out in regard to its pattern of puerile, sexist depictions of women.

In an open letter to Air New Zealand last week, Stop Demand, which works to curb the sexual denigration of women, says that while Air New Zealand under Rob Fyfe might have served the interests of its shareholders well, it has served the interests of women poorly.

Stop Demand lists a series of controversial promotions that have simmered under and over the radar in recent years. It cites the series of potty-mouthed Rico ads that either sexualised or trivialised women, the fuelling of comments like "there's not much better than getting blown by a Kiwi bitch”, a “fares lower than your grandma’s boobs” promotion, a “naked granny” flight safety video, the pairing up with misogynist rapper Snoop Dogg, and recent jokes over “Beastheim” and a female shot putter’s “left testicle”.

In its letter to Air New Zealand’s Board and Executive, Stop Demand asks:

“Why does Air New Zealand persist in belittling and sexualising women, young and old?
Why does Air New Zealand have a juvenile obsession with nakedness, genitals and fellatio?
Why has Air New Zealand turned its back on ‘classy and clever’ for ‘cheap and tacky’?
Why has the Board of a national icon permitted such a puerile culture?"

Stop Demand’s founder Denise Ritchie says, "This is not about being ‘PC’, humourless or prudish. Most of us enjoy clever humour. Most of us like ‘edgy’ and ‘provocative’. Sexism and misogyny is none of these.” She adds, “On one hand, most of these ads are puerile, aimed largely at what Air New Zealand thinks juvenile males find titillating. At a deeper level, however, Air New Zealand’s repeated marketing of sexist messages is socially irresponsible; it fuels unhealthy attitudes towards women and serves to reinforce a sense of male superiority and entitlement.”

In its response to Stop Demand, Air New Zealand remained unapologetic about its sexually denigrating promotions. Ritchie says, “Its justifications – driving revenue, creating jobs and popularity – fall woefully short when weighed against respect, ethics and integrity”.

As Fyfe departs, Stop Demand calls on the incoming CEO, Christopher Luxon, to embrace a more respectful positioning of both men and women.

Air New Zealand now features on Stop Demand’s website as a company with a history of sexually denigrating women http://www.stopdemand.org/wawcs0154998/sexual-denigration.html

Stop Demand calls for action to stop sexual violence, sexual exploitation and sexual denigration of women and children.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Two Years With New Methods: Crime Stats Show Increase Led By Burglary

The two years of data show an increase in the total victimisation rate of 3.1 per cent, with 12,060 more victimisations in the 2015/16 year when compared to 2014/15 year. From this increase, 72 per cent is attributable to burglaries. More>>

ALSO:

Auckland Relocation Grants: 12 Grants Paid So Far

Since the policy took effect one month ago, 12 applicants have received the non-recoverable grant, supporting 32 people. $54,508 has been paid out, covering things like moving costs, bond, rent in advance and letting fees. More>>

ALSO:

Vaccine Funding Change: HPV Vaccines For All Children

PHARMAC has today announced changes to funded vaccines, which will benefit an extra 100,000 people... The human papillomavirus (HPV) vaccine will be available for all children and adults up to the age of 26 years, and boys will now be included in the HPV school vaccination programme. More>>

ALSO:

Gordon Campbell: On Why The Opinion Polls For Key And Trump Defy Gravity

What is going on? Donald Trump got confirmed as the Republican presidential candidate at a bizarrely chaotic political convention… and promptly received an upwards bump in the polls to where he’s now rating ahead of Hillary Clinton, for only the second time this year. More>>

Sugar: Auckland Leisure Centres Axe Unhealthy Drinks

Auckland Council is to stop selling drinks that are sweetened by sugar from vending machines at its leisure centres in a bid to try to reduce obesity and type 2 diabetes... More>>

ALSO:

Gordon Campbell: On Todd McClay’s Faulty Memory

Time and again, whenever an issue arises the initial response by government is to deny or diminish the problem – nothing to worry about here, everything’s OK, move on. Then, hang on. In line with the usual pattern, as embarrassing details emerged into daylight, the story changed. More>>

ALSO:

Labour's 'Future Of Work': Major Reform Of Careers And Apprenticeships

The next Labour Government will transform careers advice in high schools to ensure every student has a personalised career plan, Leader of the Opposition Andrew Little says. More>>

ALSO:

State Investments Management: Treasury Likes IRD, Not Education Or Corrections

The Inland Revenue Department has scored an 'A' in the first tranche of the Treasury's investor confidence rating for state agencies that manage significant Crown investments and assets, gaining greater autonomy as a result, while the Corrections and Education ministries gained a 'C' rating. More>>

ALSO:

Govt Goal: NZ To Be "Predator Free" By 2050

Prime Minister John Key has today announced the Government has adopted the goal of New Zealand becoming Predator Free by 2050... “That’s why we have adopted this goal. Our ambition is that by 2050 every single part of New Zealand will be completely free of rats, stoats and possums." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news