Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New campaign asks Kiwis to think of road as a social network

New campaign asks Kiwis to think of the road as a social network

If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?

That’s the question at the heart of a new NZ Transport Agency road safety advertising campaign launching today, which aims to fundamentally change the way New Zealanders think about the road and the people they share the road with.

The Drive Social campaign is part of the Government’s Safer Journeys strategy, applying the safe system approach to make the whole transport system more accommodating of human error.

NZTA Chief Executive Geoff Dangerfield said one element of creating a safer system is to encourage drivers to be more tolerant of other people on the road.

“If we accept the idea that the road is a social space and that the people we share the road with are part of our community, then we have to accept that the way we behave on the road has an impact on the whole community, and that the way we drive affects everyone else.

“Kiwis are generally a friendly, patient and accommodating bunch. But put us behind the wheel and it can be a different story. We behave differently in our cars. This campaign is asking people to look at driving from a different perspective – to think about driving as a social activity rather than as an individual pursuit,” Mr Dangerfield said.

All of the campaign’s advertising drives people through to the drivesocial.co.nz website, which invites them to find out who they’re sharing the road with during their morning commute. Some of them they will recognise, some they will know, and they may discover that they have something in common with those they don’t know. The aim is to give drivers a strong reason to think about others when they're on the road.

The website will allow people to join a community where they can discover something about the other people who drive on the same roads as them.

It taps into strong social media trends to find connections between people and shared interests like music and favourite radio stations. It will also encourage online sharing (through Facebook) and help generate comments and conversations.

“The more we can get everyone to think 'people' instead of thinking 'cars', the more likely we'll all be able to see how our own behaviour affects others,” Mr Dangerfield said.

The Drive Social campaign launches with television and other advertising today, including social media, radio, online, bus-backs and other outdoor advertising.


Further background information on the new campaign is available at:
http://www.nzta.govt.nz/about/advertising/drive-social/index.html

Sign up for Drive Social at:
http://www.drivesocial.co.nz/


ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On First Time Voting (Greens)

For the last two days, I’ve turned my column over to a couple of guest columnists who are first time voters. They’ve been asked to explain why they were voting, for whom and what role they thought their parental upbringing had played in shaping their political beliefs ; and at the end, to choose a piece of music. Today’s guest columnist is Ana Avia-O’Connor, who will be casting her first time vote on Saturday for the Greens.

If I didn’t know any better, it would seem the world has conspired for me to be a Green Party voter. Parents, Green voters? Check. Participation in bilingual education that stressed the importance of inquiry, solidarity and the Treaty? Check. Some sort of vegetarian leanings (seven years and counting, jus’ sayin’)? Check. However, above all of that, I’m voting Green because I believe in supporting the importance of every New Zealander’s contribution to Aotearoa, from the hairdresser in Foxton to the fisherman in Bluff. You could say that I like the cut of the Greens’ jib. More>>

 

Parliament Today:

SURVEILLANCE:

Election Ad Soundtrack: Rapper Eminem Sues National Party Over Copyright Breach

US rapper Eminem is suing the New Zealand National Party for alleged copyright infringement over unauthorised use of the rapper’s ‘Lose Yourself’ song in an election campaign advertisement. More>>

ALSO:

Pre-Election Chartering: Four New Partnership Schools To Open

Education Minister Hekia Parata today announced the Government has signed contracts to open four new Partnership Schools in 2015. More>>

ALSO:

Werewolf 50 Out Now - The Election Issue: Loss Leaders

Gordon Campbell: A third term requires a mature decision, with eyes wide open. It calls for a conscious vote of confidence… Without trying hard here are about 19 reasons, in no particular order, for not ticking ‘party vote’ National. More>>

ALSO:

Not-Especially New Plans: All Prisons To Become Working Prisons Under National

All public prisons in New Zealand will become full working prisons by 2017, and ex-prisoners will receive post-release drug addiction treatment if National is returned to government, says Corrections Spokesperson Anne Tolley. More>>

ALSO:

Māngere: "False Claim Of Matai Title" - Labour

National must explain why its candidate for Māngere Misa Fia Turner appears to be using a Matai title she is not entitled to, Labour’s MP for Māngere and Pacific Islands Affairs spokesperson Su’a William Sio says. A Matai title is a legally-recognised ... More>>

ALSO:

CPAG Report: No New Zealand Child Should Grow Up In Poverty

Child Poverty Action Group's flagship policy publication Our Children, Our Choice: Priorities for Policy calls for cross party political agreement to underpin an action plan to eliminate child poverty in New Zealand. More>>

ALSO:

Gordon Campbell:
On National’s Phantom Tax Cut Package

Hmmm. So National’s tax cuts package turns out to be one of those television advertisements that screams a headline promise – perfect skin! a youth tonic that works! – while in very small print there’s an out clause: special conditions may apply. More>>

ALSO:

Water: New Marine Reserves On West Coast Opened

Five new marine reserves were officially opened by Conservation Minister Dr Nick Smith on the West Coast of the South Island to protect a range of marine ecosystems for conservation, science and recreation. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news