Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New campaign asks Kiwis to think of road as a social network

New campaign asks Kiwis to think of the road as a social network

If we stopped thinking ‘cars’ and started thinking ‘people’, would it change the way we drive?

That’s the question at the heart of a new NZ Transport Agency road safety advertising campaign launching today, which aims to fundamentally change the way New Zealanders think about the road and the people they share the road with.

The Drive Social campaign is part of the Government’s Safer Journeys strategy, applying the safe system approach to make the whole transport system more accommodating of human error.

NZTA Chief Executive Geoff Dangerfield said one element of creating a safer system is to encourage drivers to be more tolerant of other people on the road.

“If we accept the idea that the road is a social space and that the people we share the road with are part of our community, then we have to accept that the way we behave on the road has an impact on the whole community, and that the way we drive affects everyone else.

“Kiwis are generally a friendly, patient and accommodating bunch. But put us behind the wheel and it can be a different story. We behave differently in our cars. This campaign is asking people to look at driving from a different perspective – to think about driving as a social activity rather than as an individual pursuit,” Mr Dangerfield said.

All of the campaign’s advertising drives people through to the drivesocial.co.nz website, which invites them to find out who they’re sharing the road with during their morning commute. Some of them they will recognise, some they will know, and they may discover that they have something in common with those they don’t know. The aim is to give drivers a strong reason to think about others when they're on the road.

The website will allow people to join a community where they can discover something about the other people who drive on the same roads as them.

It taps into strong social media trends to find connections between people and shared interests like music and favourite radio stations. It will also encourage online sharing (through Facebook) and help generate comments and conversations.

“The more we can get everyone to think 'people' instead of thinking 'cars', the more likely we'll all be able to see how our own behaviour affects others,” Mr Dangerfield said.

The Drive Social campaign launches with television and other advertising today, including social media, radio, online, bus-backs and other outdoor advertising.


Further background information on the new campaign is available at:
http://www.nzta.govt.nz/about/advertising/drive-social/index.html

Sign up for Drive Social at:
http://www.drivesocial.co.nz/


ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Max Rashbrooke: A Failure Of Measurement: Inside The Budget Lock-Up

Shortly after the embargo lifted at 2pm news organisations started filing reports claiming that health, and to a lesser extent housing and education, were the ‘big winners’ out of the Budget. It failed to take into account the fact that in most cases the apparent increases were in fact cuts. Because of the twin effects of inflation and population. More>>

ALSO:

DOCtored Figures: Minister Clarifies DOC Budget

“Commentators have overlooked the fact $20.7m of that perceived shortfall is new funding for Battle for our Birds 2016, provided for in last week’s Budget...” DOC also has approval in principle to carry over a further $20m to 16/17 due to unexpected delays in a number of projects. More>>

ALSO:

For The Birds: Gordon Campbell On The Budget

Budgies, so their Wikipedia page says, are popular pets around the world due to their small size, low cost, and ability to mimic human speech. Which is a reasonably good description of Finance Minister Bill English eighth Budget. . More>>

Max Rashbrooke On The 2016 Budget

The best label for this year’s announcement by Bill English might be the ‘Bare Minimum Budget’. It does the bare minimum to defuse potential political damage in a range of areas – homelessness and health are prime among them – but almost nothing to address the country’s most deep-rooted, systemic social problems. Indeed the Budget hints that these problems may get worse. More>>

ALSO:

Gordon Campbell: On Bank Scandals (And Air Crashes)

Last month, the Australian Securities and Investment Commission (ASIC) filed proceedings against Westpac over activities that have some distinct echoes of the Libor scandal. More>>

Budget: Health Funding Must Keep Up With Need

NZNO: “The nursing team has been doing more with less for years. It’s getting to the point that we’re really worried about our colleagues, our patients, our jobs and the level of health care available for people in our country." More>>

ALSO:

Emissions Inventory: Time For The Government To Do The Right Thing

It’s time for the National Government to step up and do the right thing to reduce climate pollution as data shows New Zealand’s greenhouse gas emissions are higher than ever, the Green Party said today. More>>

ALSO:

Budget 2016: More Partnership Schools To Open

Seven new schools will join the eight Partnership Schools already open, along with further new schools opening in 2017. “The growth of this policy is a reflection of the high level of interest from educators and community leaders,” Mr Seymour says. More>>

ALSO:

No Correspondence With English: Did Brownlee Make Up Sale Of Navy Ships ‘On The Hoof?’

Having revealed that several Royal New Zealand Navy vessels have not left port in years, New Zealand First is now asking the Minister of Defence to prove he did not come up with the idea of selling HMNZS Taupo and Pukaki until the media asked him. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news