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Either Way It’s 20K

Either Way It’s 20K – Rural Women call for speed limit signs to be approved for school buses

As children head back to school, Rural Women NZ hopes 2014 will be the year when state-of-the-art signage will be approved for use on school buses to help remind passing motorists that ‘Either Way It’s 20K’.

Rural Women NZ national president, Wendy McGowan, says “The 20kmh speed limit in both directions must be one of the most flouted rules in the Road Code, often because drivers are simply unaware of the law, or don’t notice they’re passing a school bus until it’s too late.

“We are calling for illuminated 20K signs to be approved for use on school buses.”

During 2013 Rural Women NZ took part in an extensive trial in Ashburton, along with TERNZ Ltd and NZTA, to alert drivers that they’re about to pass a school bus and of the need to slow right down, called ‘Either Way it’s 20K’.

A key part of the trial was the installation of bright, 20K signs on the front and rear of the buses that lit up when the doors opened, and included flashing wig wag lights to attract drivers’ attention well in advance.

The three-phase trial began with an intense awareness campaign, followed by targeted police enforcement.

Wendy McGowan says, “The trial shows there’s still a way to go. Ashburton drivers are still passing school buses at twice the legal speed limit on average, but it’s certainly a step in the right direction.”

Before the campaign began, the average speed of drivers passing a stationary school bus was 80kmh. Now drivers are slowing to an average of 40kmh, with a noticeable speed reduction on main roads and open rural highways.

Children are especially vulnerable in rural areas, where they are dropped off at the side of the road, often with no pavement. A moment’s inattention or the child’s inability to translate speed and distance has led to tragic fatalities and serious injuries year on year as children dash in front of cars and trucks.

That’s why observing the 20kmh law is so vital. At that speed drivers have much longer to react, and if cars do make contact with a child, it’s unlikely to be fatal or so serious.

TERNZ Ltd will be making its recommendations to the NZ Transport Agency in June.

Rural Women NZ strongly hopes 2014 is the year that the 20K signs are approved by the Agency, so that communities and bus companies can work together to make them a universal feature of school buses in New Zealand.

“Rural communities are right behind this campaign, and some have started fundraising for signs on their local school buses. We are just waiting for them to become an approved sign. In the long term we’d like to see 20K signs installed on all school buses throughout the country.”

Ends

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