Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Black and white flag would be a mistake

January 30, 2014

Black and white flag would be a mistake

A branding expert from Massey University has welcomed the Prime Minister raising the issue of New Zealand’s flag, but says we should not race to adopt a silver fern on a black background.

“We need a flag that draws attention when people are glancing our way. That requires colour, rather than being black-and-white,” says Professor Malcolm Wright, deputy head of Massey’s College of Business.

“Black-and-white works for Kiwis because it looms large in our consciousness, but that is unlikely to be the case for people from other countries. It’s not widely used commercially – just google ‘black-and-white logos’ and see if you like the results.”

Professor Wright says New Zealand’s current flag is a major branding problem and, while no one would suggest a flag should be chosen for purely expedient reasons, it “is in effect our national logo and should be distinctive and reflect New Zealand values and images”.

“Unfortunately the New Zealand flag is not unique. Compare it to the Stars and Stripes or the Maple Leaf. Our current flag simply says we are one of several ex-British colonies, so I agree with the Prime Minister that is it time for a change.”

Professor Wright recommends using a single symbol that reflects New Zealanders’ own sense of identity, but not restricting the flag to a monochrome colour scheme.

“My recommendation would be for a single symbol, whether it be the Southern Cross, the silver fern or some kind of koru,” he says. “Using multiple symbols confuses people – it creates competing activation in memory networks, making it less likely that processing takes place.”

He believes the Māori Tino Rangatiratanga and Hundertwasser flags provide the right sort of inspiration.

“Both these flags are distinctive and contain simple yet strong symbolism – but, again, I don’t think the colours are right. We need richer colours that are more likely to draw attention and provide rich stimuli to encourage cognitive engagement, such as the green of our forests or the blue of our skies.

“That’s not all that hard so, ideally, we should design several good possibilities that meet these criteria, have widespread discussion about them, and present them in a referendum.”

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Midwives On Pay Equity: Historic Bill Of Rights Case For High Court

“We have been left with no choice.” That from Karen Guilliland, the Chief Executive of the New Zealand College of Midwives, as the organisation prepares to file a pay parity discrimination case on the basis of gender under the NZ Bill of Rights Act in the High Court. More>>

ALSO:

Gordon Campbell: On The Children’s Commission Report On CYF

Accusing the overworked and underfunded staff at Child, Youth and Family of a “dump and run culture of neglect” is the kind of luxury that a Children’s Commissioner can afford to indulge in from his own comfy perch in the bureaucracy. More>>

ALSO:

Mt Eden Prison: Serco Inquiry Extended

A two month delay to the Government investigation into prison fight clubs shows the extent of problems within the Serco circus, says Labour’s Corrections spokesperson Kelvin Davis. More>>

ALSO:

Health And Safety: Late Addition Of National Security Provisions A Concern

The New Zealand Law Society has expressed its significant concerns at the last-minute addition to the Health and Safety Reform Bill of provisions for a closed material procedure for court proceedings where national security is involved. More>>

ALSO:

Rugby And Beer: World Cup Alcohol Bill Passes

ACT MP David Seymour’s Sale and Supply of Alcohol (Extended licensing hours during Rugby World Cup) Bill completed its third reading by 99 to 21... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news