Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Six out of 10 children see tobacco advertising in the home

Six out of every 10 children see tobacco advertising in the home

Smokefree Coalition and Asthma Foundation media release, 11 February 2014

Statistics NZ Census data shows 603,807 New Zealand children live in households where tobacco is smoked by a resident adult. Smokefree Coalition Director Dr Prudence Stone says this statistic indicates as many as six out of 10 New Zealand children could be exposed to tobacco branding on packs inside their home.

“Packaging is the last advertising avenue the tobacco industry has, and they invest heavily into brand design. Research has found pack design has a powerful impact on young people and that they find it attractive.[1] Allowing our young to be enticed into the slavery of a tobacco addiction threatens our goal of a smokefree Aotearoa by 2025 and it is well past time this method of promoting a deadly product was removed.”

Dr Stone says legislation requiring plain packaging for tobacco products, tabled in Parliament tonight by Associate Health Minister Hon Tariana Turia, will help protect New Zealand children from this form of tobacco advertising.

She says it is interesting there is little statistical difference between rich and poor in terms of children exposed to the branding on tobacco packs. Thirty three percent live in homes where total income is below $50,000; 39 percent live where total income is $50,000-$100,000; and 28 percent live in households where income exceeds $100,000.

“Growing up in New Zealand you are just as likely to be exposed to tobacco advertising on mantelpieces and coffee tables inside your home, whether your parents are wealthy or live below the poverty line – so this isn't just an issue for the financially disadvantaged.”

Medical Director of the Asthma Foundation Dr Kyle Perrin says asthma and many other respiratory diseases are caused or worsened by smoking and that it’s wrong to allow packaging to portray smoking as a glamorous and grown up.

“We know many parents and caregivers who smoke in families with children keep their homes smokefree to protect their kids from second-hand smoke. But tobacco industry marketing is at work on these children nonetheless so long as packs are left lying about where children might see them.”

The organisations are urging the public to support plain packaging legislation with submissions to the Health Select Committee. They support taking control of tobacco product design away from the industry to send a clear message that smoking is unattractive and deadly. Scotland is also tabling plain pack legislation at this time. Australia introduced plain pack law in 2011.

“Plain packaging is just one of many urgent next steps the Government must take if it is to achieve its Smokefree 2025 goal. There should be no delay. This is a measure that will help prevent our children from becoming the next generation of addicted smokers, which is exactly why the tobacco industry opposes it so vehemently,” Dr Perrin says.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Joint Statement: Establishment Of NZ-China Strategic Partnership

At the invitation of Governor-General Lt Gen The Rt Hon Sir Jerry Mateparae and Prime Minister The Rt Hon John Key of New Zealand, President Xi Jinping of the People’s Republic of China made a state visit to New Zealand from 19 to 21 November 2014.

During his visit, President Xi Jinping met with Governor-General Jerry Mateparae, and held talks with Prime Minister John Key. The leaders had an in-depth exchange of views on bilateral relations as well as regional and international issues of common interest. More>>

 
 

Parliament Today:

Savings Targets: Health Procurement Plan Changes Direction

Next steps in implementing DHB shared services programme Health Minister Jonathan Coleman says the Government has agreed to explore a proposal put forward by DHBs to move implementation of the shared services programme to a DHB-owned vehicle. More>>

ALSO:

More on Health Policy:

Auckland Unification: 'No IT Cost Blowout' (Just More Expensive)

Following discussion of an update on Auckland Council’s Information Services Transformational Programme at today’s Finance and Performance Committee, council has released the report publicly. More>>

ALSO:

Other Expensive Things:

Gordon Campbell: On The SAS Role Against Islamic State, And Podemos

Only 25% of the US bombing runs are even managing to locate IS targets worth bombing. As the NYT explains at length, this underlines the need for better on-the-ground intelligence to direct the air campaign to where the bad guys have holed up... More>>

ALSO:

Public Service: Commission Calls For Answers On Handling Of CERA Harassment

EEO Commissioner Dr Jackie Blue is deeply concerned about the way in which the State Services Commission has handled sexual allegations made against CERA chief executive Roger Sutton this week and is calling for answers. More>>

ALSO:

Gordon Campbell:
On Andrew Little’s Victory

So Andrew Little has won the leadership – by the narrowest possible margin – from Grant Robertson, and has already been depicted by commentators as being simultaneously (a) the creature of the trade unions and (b) the most centrist of the four candidates, which would be an interesting trick to see someone try in a game of Twister. More>>

ALSO:

China President Wishlists: Greens Welcome Xi, But Human Rights Need To Be On Agenda

“President Xi has made some progress on climate change, but he must also lift the Chinese government’s game on human rights issues,” Green Party Co-leader Dr Russel Norman said... It is important that our Government continues to urge the Chinese government to show restraint and respect human rights in both Tibet and the Xinjiang province.” More>>

ALSO:

Airport Security Breach: CAA Fines Minister

Minister Brownlee has been issued an infringement notice and is required to pay a $2000 infringement fine for breaching Civil Aviation Rule 19.357(b), which states no person may be in an airport security area without an appropriate identity card or document. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news