Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Six out of 10 children see tobacco advertising in the home

Six out of every 10 children see tobacco advertising in the home

Smokefree Coalition and Asthma Foundation media release, 11 February 2014

Statistics NZ Census data shows 603,807 New Zealand children live in households where tobacco is smoked by a resident adult. Smokefree Coalition Director Dr Prudence Stone says this statistic indicates as many as six out of 10 New Zealand children could be exposed to tobacco branding on packs inside their home.

“Packaging is the last advertising avenue the tobacco industry has, and they invest heavily into brand design. Research has found pack design has a powerful impact on young people and that they find it attractive.[1] Allowing our young to be enticed into the slavery of a tobacco addiction threatens our goal of a smokefree Aotearoa by 2025 and it is well past time this method of promoting a deadly product was removed.”

Dr Stone says legislation requiring plain packaging for tobacco products, tabled in Parliament tonight by Associate Health Minister Hon Tariana Turia, will help protect New Zealand children from this form of tobacco advertising.

She says it is interesting there is little statistical difference between rich and poor in terms of children exposed to the branding on tobacco packs. Thirty three percent live in homes where total income is below $50,000; 39 percent live where total income is $50,000-$100,000; and 28 percent live in households where income exceeds $100,000.

“Growing up in New Zealand you are just as likely to be exposed to tobacco advertising on mantelpieces and coffee tables inside your home, whether your parents are wealthy or live below the poverty line – so this isn't just an issue for the financially disadvantaged.”

Medical Director of the Asthma Foundation Dr Kyle Perrin says asthma and many other respiratory diseases are caused or worsened by smoking and that it’s wrong to allow packaging to portray smoking as a glamorous and grown up.

“We know many parents and caregivers who smoke in families with children keep their homes smokefree to protect their kids from second-hand smoke. But tobacco industry marketing is at work on these children nonetheless so long as packs are left lying about where children might see them.”

The organisations are urging the public to support plain packaging legislation with submissions to the Health Select Committee. They support taking control of tobacco product design away from the industry to send a clear message that smoking is unattractive and deadly. Scotland is also tabling plain pack legislation at this time. Australia introduced plain pack law in 2011.

“Plain packaging is just one of many urgent next steps the Government must take if it is to achieve its Smokefree 2025 goal. There should be no delay. This is a measure that will help prevent our children from becoming the next generation of addicted smokers, which is exactly why the tobacco industry opposes it so vehemently,” Dr Perrin says.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

'Tea Break Bill' Passes: Gordon Campbell On Bad Labour Laws And Poor Safety

By co-incidence, one of the prime dangers of the government’s new employment relations law has been underlined by the release of the death and injury statistics among workers at New Zealand ports. These are highly profitable enterprises for the port owners.

The Port of Tauranga for instance, is expecting its current full-year profit to be between $78 million and $83 million and other ports are enjoying similar boom times – but they are also highly dangerous places for the people who work on or around the port premises. At the Port of Tauranga, there have been 26 serious accidents since 2011, and two deaths. More>>

 

Parliament Today:

No Charges: Outcome Of Operation Clover Investigation

Police have completed a multi-agency investigation, Operation Clover, into the activities of a group calling themselves “The Roast Busters”. The 12 month enquiry focused on incidents involving allegations of sexual offending against a number of girls in the Waitemata Police district and wider Auckland area... More>>

ALSO:

UNICEF Report: NZ Cautioned On "Stagnating" Child Poverty

An international report by UNICEF has found that child poverty rates in New Zealand have barely changed since 2008, despite similar sized countries significantly reducing child poverty during the recent recession. More>>

ALSO:

Funding Report: Two Pathways For Transport In Auckland

Commissioned by Auckland Council, the group was asked to investigate two possible pathways for raising $300 million per year ($12 billion over 30 years) to pay for the improvements needed to help fix Auckland’s transport system. More>>

ALSO:

Pay Equity: Equal Pay Win In Court Of Appeal

CTU: The Court of Appeal has made a historic decision paving the way for a substantial equal pay claim for aged care workers. More>>

ALSO:

Gordon Campbell: On The TPP Finishing Line, And Amazon’s Woes

If the Trans Pacific Partnership trade deal wasn’t such a serious matter, this would be pretty funny… More>>

ALSO:

TV3 Video: Three Die On Roads Over Labour Weekend

The official holiday period ended at 6am Tuesday, with three deaths on the roads during the Labour Day weekend. More>>

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news