Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


Six out of 10 children see tobacco advertising in the home

Six out of every 10 children see tobacco advertising in the home

Smokefree Coalition and Asthma Foundation media release, 11 February 2014

Statistics NZ Census data shows 603,807 New Zealand children live in households where tobacco is smoked by a resident adult. Smokefree Coalition Director Dr Prudence Stone says this statistic indicates as many as six out of 10 New Zealand children could be exposed to tobacco branding on packs inside their home.

“Packaging is the last advertising avenue the tobacco industry has, and they invest heavily into brand design. Research has found pack design has a powerful impact on young people and that they find it attractive.[1] Allowing our young to be enticed into the slavery of a tobacco addiction threatens our goal of a smokefree Aotearoa by 2025 and it is well past time this method of promoting a deadly product was removed.”

Dr Stone says legislation requiring plain packaging for tobacco products, tabled in Parliament tonight by Associate Health Minister Hon Tariana Turia, will help protect New Zealand children from this form of tobacco advertising.

She says it is interesting there is little statistical difference between rich and poor in terms of children exposed to the branding on tobacco packs. Thirty three percent live in homes where total income is below $50,000; 39 percent live where total income is $50,000-$100,000; and 28 percent live in households where income exceeds $100,000.

“Growing up in New Zealand you are just as likely to be exposed to tobacco advertising on mantelpieces and coffee tables inside your home, whether your parents are wealthy or live below the poverty line – so this isn't just an issue for the financially disadvantaged.”

Medical Director of the Asthma Foundation Dr Kyle Perrin says asthma and many other respiratory diseases are caused or worsened by smoking and that it’s wrong to allow packaging to portray smoking as a glamorous and grown up.

“We know many parents and caregivers who smoke in families with children keep their homes smokefree to protect their kids from second-hand smoke. But tobacco industry marketing is at work on these children nonetheless so long as packs are left lying about where children might see them.”

The organisations are urging the public to support plain packaging legislation with submissions to the Health Select Committee. They support taking control of tobacco product design away from the industry to send a clear message that smoking is unattractive and deadly. Scotland is also tabling plain pack legislation at this time. Australia introduced plain pack law in 2011.

“Plain packaging is just one of many urgent next steps the Government must take if it is to achieve its Smokefree 2025 goal. There should be no delay. This is a measure that will help prevent our children from becoming the next generation of addicted smokers, which is exactly why the tobacco industry opposes it so vehemently,” Dr Perrin says.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Patience: Drive Safe

Be patient before passing is the AA's message for drivers this Labour weekend.

"People taking crazy risks to get past other vehicles is one of the most dangerous things on the road,” says AA spokesperson Dylan Thomsen.

“The weather is looking good for the long weekend so the roads will be busy. Unfortunately, that also increases the chances of people getting frustrated and trying a risky passing manoeuvre. When they get past, there will probably be more traffic up ahead anyway so it won’t get people there faster.” More>>

 
 

Parliament Today:

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn. More>>

ALSO:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Gordon Campbell: On Pharmac, Gough Whitlam And Sleater-Kinney

We’re not at the outset of these negotiations. The outset was six years ago, and negotiators were hoping to have some sort of ‘framework’ deal finished in time for the APEC meeting in a few weeks’ time. These ‘extreme’ positions are what we’ve reached near the intended end of the negotiations… More>>

ALSO:

PM Of Many Hats: Questions, No Answers On Whale Oil

Dr RUSSEL NORMAN (Co-Leader – Green) to the Prime Minister: How many times since November 2008 has he spoken with blogger Cameron Slater on the phone and how many times, if any, has he texted him?
Rt Hon JOHN KEY (Prime Minister): None in my capacity as Prime Minister. More>>

ALSO:

Aussie Investigation Dropped: Call On Minister McCully To Pursue The Case Of Balibo Five

West Papua Action is deeply concerned at the lack of any clear outcome from the Australian Federal Police inquiry into the 1975 deaths of the ‘Balibo Five’ including NZ journalist Gary Cunningham. More>>

ALSO:

'Feed The Kids' Bill: Metiria Turei To Lead Fight On Feeding Hungry Children

Green Party Co-leader Metiria Turei is urging all political parties to support the Feed the Kids Bill which she inherited today from Mana leader Hone Harawira. More>>

ALSO:

Parliament Today: State Opening Of Parliament

The House sat at 10.30am on Tuesday before MPs were summoned to hear the Speech from the Throne in the Legislative Council Chamber. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news