Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search


Six out of 10 children see tobacco advertising in the home

Six out of every 10 children see tobacco advertising in the home

Smokefree Coalition and Asthma Foundation media release, 11 February 2014

Statistics NZ Census data shows 603,807 New Zealand children live in households where tobacco is smoked by a resident adult. Smokefree Coalition Director Dr Prudence Stone says this statistic indicates as many as six out of 10 New Zealand children could be exposed to tobacco branding on packs inside their home.

“Packaging is the last advertising avenue the tobacco industry has, and they invest heavily into brand design. Research has found pack design has a powerful impact on young people and that they find it attractive.[1] Allowing our young to be enticed into the slavery of a tobacco addiction threatens our goal of a smokefree Aotearoa by 2025 and it is well past time this method of promoting a deadly product was removed.”

Dr Stone says legislation requiring plain packaging for tobacco products, tabled in Parliament tonight by Associate Health Minister Hon Tariana Turia, will help protect New Zealand children from this form of tobacco advertising.

She says it is interesting there is little statistical difference between rich and poor in terms of children exposed to the branding on tobacco packs. Thirty three percent live in homes where total income is below $50,000; 39 percent live where total income is $50,000-$100,000; and 28 percent live in households where income exceeds $100,000.

“Growing up in New Zealand you are just as likely to be exposed to tobacco advertising on mantelpieces and coffee tables inside your home, whether your parents are wealthy or live below the poverty line – so this isn't just an issue for the financially disadvantaged.”

Medical Director of the Asthma Foundation Dr Kyle Perrin says asthma and many other respiratory diseases are caused or worsened by smoking and that it’s wrong to allow packaging to portray smoking as a glamorous and grown up.

“We know many parents and caregivers who smoke in families with children keep their homes smokefree to protect their kids from second-hand smoke. But tobacco industry marketing is at work on these children nonetheless so long as packs are left lying about where children might see them.”

The organisations are urging the public to support plain packaging legislation with submissions to the Health Select Committee. They support taking control of tobacco product design away from the industry to send a clear message that smoking is unattractive and deadly. Scotland is also tabling plain pack legislation at this time. Australia introduced plain pack law in 2011.

“Plain packaging is just one of many urgent next steps the Government must take if it is to achieve its Smokefree 2025 goal. There should be no delay. This is a measure that will help prevent our children from becoming the next generation of addicted smokers, which is exactly why the tobacco industry opposes it so vehemently,” Dr Perrin says.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Gordon Campbell: On John Key’s Trip To Iraq

In the embedded press coverage on this trip, the absence so far of any evaluation of the wider context of what New Zealand thinks it is doing at Camp Taji has been striking. More>>


Labour: Parata Puts Brakes On Charter School Appraisal

“When the Ministry of Education recommended they compare the achievements of children at charter schools to those of their counterparts at state schools, the documents show Hekia Parata specifically prohibited them from doing so." More>>


Bad Day For Universities: Gun, Bomb Threats On Three Campuses

Dunedin Police are continuing their investigation into the threat made against the University of Otago. Staff are following a number of lines of inquiry, and police are working to verify the authenticity and source of the post. More>>


Gordon Campbell: On The TPP Deal Reached In Atlanta

Yes, the TPP has helped to knock a few points off the tariffs facing our exporters. Yet some of those alleged dollar gains may well have been made regardless over time – and without the negative baggage of the concessions in the non-trade areas (intellectual property, copyright extensions, investor-state dispute mechanisms etc) that the TPP deal also brings in its wake. More>> (Cartoon by Dave Wolland)

Public Summaries:


Wellington.Scoop: Serco – First The Prisons, And Now It Wants To Run The Trains

As the government continues its inquiry into Serco’s discredited administration of Mt Eden prison in Auckland, here in Wellington there’s further scrutiny of the British outsourcing company – because it’s competing to take over the running of our commuter trains. More>>


Pre-Signing: Gordon Campbell On The TPP Countdown

To date, the Key government has been unwilling to share any information about this TPP deal until it is too late for outraged public opinion to affect the outcome... the disclosure process is likely to consist of a similarly skewed and careful exercise in spin. More>>


Australia Deportations: English Relaxed On Immigration Centre Conditions

Labour's Annette King: “There have been numerous reports from inside these detention centres on just how bad conditions are... If they were being held in any other foreign jail, I imagine Mr English would be somewhat concerned. More>>


Schools: Achievement-Based Funding Would Be A Disaster

The Education Minister’s speech to the PPTA Conference raising the spectre of achievement data driving a new funding system would be disastrous, says NZEI Te Riu Roa. More>>

  • Video Out-Link - PPTA Annual Conference 2015 on Livestream (Q+A dicussion suggests funding would be directed to less successful schools.)

  • ALSO:

    ECE Report:

    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news