Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New Guideline Helps Stop Misleading Teething Necklace Sites

New Guideline Helps Stem the Tide of Misleading Teething Necklace Sites


A company advertising amber teething necklaces, Bambeado, has been made to remove misleading claims from its website after a complaint was laid with the Advertising Standards Authority, using a new guideline they helped develop alongside Medsafe in 2013. The decision the ASA has released today is the 16th one regarding amber teething necklaces since February 2013, and all 16 of those complaints were successful. The new advertising guideline was developed in response to the large number of advertisements for these products that were found to be misleading.


Many advertisers have claimed that amber will be warmed by skin contact, causing it to leak out succinic acid that will then be absorbed through the skin for therapeutic benefit. When confronted by the ASA, however, none of these advertisers have provided evidence that substantiates any of their claims. The new guideline lists a large number of unacceptable claims, many taken from advertisements that have been found to be misleading over the past year. Examples of unacceptable claims from the guideline include:

• “Do they really work? Yes they do”
• “When amber is warmed on the skin, the skin's warmth causes the amber to release trace amounts of healing oils”
• “Relieve or assist with teething pain in babies.”

Many parents turn to amber necklaces when their babies start teething, but they may not be aware that the claims made about these products are very often misleading and unsubstantiated. They are also not without risk, and the Ministry of Consumer Affairs has issued a product safety warning, noting that “Babies should always be supervised when wearing amber necklaces – there is a risk for strangulation or a hanging hazard.”


Many other countries have also had problems with these products. Other government bodies such as Health Canada, the Australian Competition & Consumer Commission, and the UK Trading Standards Institute have also issued safety warnings similar to the one issued by the Ministry of Consumer Affairs. Ireland’s Health Service Executive has also issued a safety warning, and the National Consumer Agency in Ireland has banned all sale of these products due to safety concerns. The French National Order of Pharmacists has banned French pharmacists from selling them as part of their ethical obligation to “contribute to the fight against quackery”.


All of these complaints to the Advertising Standards Authority regarding amber teething necklaces have been made by Mark Hanna, a consumer advocate from Auckland. Mark thinks the concept of informed consent is of the utmost importance when it comes to making health decisions, and finds it profoundly worrying that many therapeutic advertisements contain misleading claims. In raising these issues with the Advertising Standards Authority, he hopes to reduce the amount of misinformation in New Zealand advertising and thereby even the playing field for everyday people who are too busy to look into how much, or how little, evidence there is behind any particular claim.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The Northland By-Election

Supposedly, Winston Peters’ victory in Northland has exposed the simmering dissatisfaction with the government that exists out in the provinces. Yet it remains to be seen whether this defeat will have much significance – and not simply because if and when Labour resumes business as usual in the Northland seat at the next election, Peters’ hold on it could simply evaporate.

On Saturday, National’s electorate vote declined by 7,000 votes, as the 9,000 majority it won last September turned into a 4,000 vote deficit – mainly because Labour supporters followed the nod and wink given by Labour leader Andrew Little, and voted tactically for Peters. In the process, Labour’s vote went down from nearly 9,000 votes six months ago, to only 1,315 on Saturday. More>>

 

PARLIAMENT TODAY:

Gordon Campbell: On A Funeral In Asia, The Northland By-Election, And News Priorities

Supposedly, New Zealand’s destiny lies in Asia, and that was one of Foreign Minister Murray McCully’s rationales for his bungled reforms at MFAT. OK. So, if that’s the case why didn’t Prime Minister John Key attend the state funeral on Sunday of Singapore’s founding leader Lee Kuan Yew? More>>

ALSO:

Werewolf Satire: Not Flag-Waving; Flag-Drowning

The panel choosing the flag options has no visual artists at all. Now, I’ve kerned the odd ligature in my time and I know my recto from my French curve so I thought I’d offer a few suggestions before they get past their depth. More>>

ALSO:

IPCA Reports: Significant Problems In Police Custody

In releasing two reports today, the Independent Police Conduct Authority has highlighted a number of significant problems with the way in which Police deal with people who are detained in Police cells. More>>

ALSO:

Inspector-General of Intelligence and Security: Inquiry Into GCSB Pacific Allegations

The complaints follow recent public allegations about GCSB activities. The complaints, and these public allegations, raise wider questions regarding the collection, retention and sharing of communications data. More>>

ALSO:

TPPA Investment Leak: "NZ Surrender To US" On Corporates Suing Governments

Professor Jane Kelsey: ‘As anticipated, the deal gives foreign investors from the TPPA countries special rights, and the power to sue the government in private offshore tribunals for massive damages if new laws, or even court decisions, significantly affected their bottom line’. More>>

ALSO:

Werewolf: The Myth Of Steven Joyce

Gordon Campbell: The myth of competence that’s been woven around Steven Joyce – the Key government’s “Minister of Everything” and “Mr Fixit” – has been disseminated from high-rises to hamlets, across the country... More>>

ALSO:

RMTU: No Public Submissions On International Government Procurement Deal

“The government is preparing to assent to the Government Procurement Agreement, a World Trade Organisation Treaty which opens up New Zealand Government contracts to foreign companies and closes the door on local businesses and their workers. However the Foreign Affairs, Defence and Trade Select Committee is refusing to take public submissions on the decision.” More>>

ALSO:

Gordon Campbell:
On Pacific Spying

So New Zealand spied on its friends and allies in the Pacific – and has not only been passing on the results to the NSA, but has apparently passed on the details of the Pacific’s relations with Taiwan to our other best friends, the Chinese. On the side, the Key government has also been using the security services to gauge the chances of Trade Minister Tim Groser landing the top job at the WTO... More>>

ALSO:

State Housing Transfer: Salvation Army Opts Out

The Salvation Army has decided against negotiating with Government for the transfer of Housing New Zealand stock.
More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news