Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New Guideline Helps Stop Misleading Teething Necklace Sites

New Guideline Helps Stem the Tide of Misleading Teething Necklace Sites


A company advertising amber teething necklaces, Bambeado, has been made to remove misleading claims from its website after a complaint was laid with the Advertising Standards Authority, using a new guideline they helped develop alongside Medsafe in 2013. The decision the ASA has released today is the 16th one regarding amber teething necklaces since February 2013, and all 16 of those complaints were successful. The new advertising guideline was developed in response to the large number of advertisements for these products that were found to be misleading.


Many advertisers have claimed that amber will be warmed by skin contact, causing it to leak out succinic acid that will then be absorbed through the skin for therapeutic benefit. When confronted by the ASA, however, none of these advertisers have provided evidence that substantiates any of their claims. The new guideline lists a large number of unacceptable claims, many taken from advertisements that have been found to be misleading over the past year. Examples of unacceptable claims from the guideline include:

• “Do they really work? Yes they do”
• “When amber is warmed on the skin, the skin's warmth causes the amber to release trace amounts of healing oils”
• “Relieve or assist with teething pain in babies.”

Many parents turn to amber necklaces when their babies start teething, but they may not be aware that the claims made about these products are very often misleading and unsubstantiated. They are also not without risk, and the Ministry of Consumer Affairs has issued a product safety warning, noting that “Babies should always be supervised when wearing amber necklaces – there is a risk for strangulation or a hanging hazard.”


Many other countries have also had problems with these products. Other government bodies such as Health Canada, the Australian Competition & Consumer Commission, and the UK Trading Standards Institute have also issued safety warnings similar to the one issued by the Ministry of Consumer Affairs. Ireland’s Health Service Executive has also issued a safety warning, and the National Consumer Agency in Ireland has banned all sale of these products due to safety concerns. The French National Order of Pharmacists has banned French pharmacists from selling them as part of their ethical obligation to “contribute to the fight against quackery”.


All of these complaints to the Advertising Standards Authority regarding amber teething necklaces have been made by Mark Hanna, a consumer advocate from Auckland. Mark thinks the concept of informed consent is of the utmost importance when it comes to making health decisions, and finds it profoundly worrying that many therapeutic advertisements contain misleading claims. In raising these issues with the Advertising Standards Authority, he hopes to reduce the amount of misinformation in New Zealand advertising and thereby even the playing field for everyday people who are too busy to look into how much, or how little, evidence there is behind any particular claim.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Mt Albert Aftermath

Personality politics – Jacinda is great! Jacinda is not so great! – have dominated the coverage of the Labour Party’s fortunes this week...

Still, this is a relatively new and welcome problem for the centre-left. Labour has seemed so bereft of crossover talent for so long that it seems almost embarrassed by this latest development. More>>

 

Conservation: Central Govt Takes Over 1080 Regulation

“This new approach standardises the rules for using such poisons rather than the current system of different rules in different regions. This change will reduce costs and delays for operators, ensure consistent conditions throughout the country, reduce mistakes from misunderstanding rule differences and allow best practice approaches to be used." More>>

ALSO:

Election Entertainments: ACT Has Prison Plan, Greens Have Water Bill

Green Party launches Member’s Bill to protect our freshwater The Green Party has today launched a member’s bill that will keep water from underground sources, called aquifers, safe from pollution and contamination. More>>

ALSO:

2040 Target And Lower Standards: “Swimmable” Rivers Five Times More Likely To Make You Sick

Forest & Bird has condemned the government’s new water quality standards, warning New Zealanders that they lock in current levels of water pollution and allow for a 5-fold increase in the chance of getting sick from swimming in a river. More>>

ALSO:

Immigration: Clampdown On Rogue Employers Good First Step

The Human Trafficking Research Coalition is pleased at the new clampdown on rouge employers who exploit migrants announced by Minister Woodhouse this morning, and believes this is a step in the right direction. More>>

ALSO:

Mayor: 750 New Social And Affordable Homes For Wellington (Over A Decade)

The next stage of Wellington’s Housing Upgrade Programme will see at least 750 new units of social and affordable housing built over the next decade, Mayor Justin Lester has announced. More>>

ALSO:

22/2: Christchurch Quake Memorial Unveiled

A city, a region, a nation and an international community impacted by the Canterbury Earthquakes will come together to mark the sixth anniversary of the deadly quake and dedicate Oi Manawa Canterbury Earthquake National Memorial. More>>

ALSO:


November Quakes:

Gordon Campbell: On The Mana-Maori Party Deal

If the self-interest involved wasn’t so blatant, the electorate deal between the Maori Party and Hone Harawira would be kind of poignant. It’s a bit like seeing the remaining members of Guns’n’Roses or the Eagles back on the road touring the nostalgia circuit… playing all the old hits of Maori unity and kaupapa Maori politics. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news