Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New Guideline Helps Stop Misleading Teething Necklace Sites

New Guideline Helps Stem the Tide of Misleading Teething Necklace Sites


A company advertising amber teething necklaces, Bambeado, has been made to remove misleading claims from its website after a complaint was laid with the Advertising Standards Authority, using a new guideline they helped develop alongside Medsafe in 2013. The decision the ASA has released today is the 16th one regarding amber teething necklaces since February 2013, and all 16 of those complaints were successful. The new advertising guideline was developed in response to the large number of advertisements for these products that were found to be misleading.


Many advertisers have claimed that amber will be warmed by skin contact, causing it to leak out succinic acid that will then be absorbed through the skin for therapeutic benefit. When confronted by the ASA, however, none of these advertisers have provided evidence that substantiates any of their claims. The new guideline lists a large number of unacceptable claims, many taken from advertisements that have been found to be misleading over the past year. Examples of unacceptable claims from the guideline include:

• “Do they really work? Yes they do”
• “When amber is warmed on the skin, the skin's warmth causes the amber to release trace amounts of healing oils”
• “Relieve or assist with teething pain in babies.”

Many parents turn to amber necklaces when their babies start teething, but they may not be aware that the claims made about these products are very often misleading and unsubstantiated. They are also not without risk, and the Ministry of Consumer Affairs has issued a product safety warning, noting that “Babies should always be supervised when wearing amber necklaces – there is a risk for strangulation or a hanging hazard.”


Many other countries have also had problems with these products. Other government bodies such as Health Canada, the Australian Competition & Consumer Commission, and the UK Trading Standards Institute have also issued safety warnings similar to the one issued by the Ministry of Consumer Affairs. Ireland’s Health Service Executive has also issued a safety warning, and the National Consumer Agency in Ireland has banned all sale of these products due to safety concerns. The French National Order of Pharmacists has banned French pharmacists from selling them as part of their ethical obligation to “contribute to the fight against quackery”.


All of these complaints to the Advertising Standards Authority regarding amber teething necklaces have been made by Mark Hanna, a consumer advocate from Auckland. Mark thinks the concept of informed consent is of the utmost importance when it comes to making health decisions, and finds it profoundly worrying that many therapeutic advertisements contain misleading claims. In raising these issues with the Advertising Standards Authority, he hopes to reduce the amount of misinformation in New Zealand advertising and thereby even the playing field for everyday people who are too busy to look into how much, or how little, evidence there is behind any particular claim.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Post-Traynor: New Offender Info Sharing Plan

“This Bill delivers on that step-change by moving away from name-based records held by individual agencies to a shared, anchor identity based on unalterable information, such as fingerprints and facial recognition. It also gives agencies access to the drivers’ licence photo database and birth, death and marriages information." More>>

  • NZ Law Foundation - New $2M fund for research on information challenges
  • Littoral: New Ship To Deliver Enhanced Naval Capability

    Defence Minister Gerry Brownlee says the Government has approved a Ministry of Defence and New Zealand Defence Force recommendation to request tenders for a new naval ship to support littoral operations. More>>

    July:

    After King's Labour Snub: Māori Party And Kiingitanga To Work Together

    Māori Party Co-leaders Te Ururoa Flavell and Marama Fox met with Kiingitanga representatives in Wellington yesterday to discuss working together on key issues for the betterment of Māori. More>>

    ALSO:

    Waitangi Claim On Rehabilitation: The 'Justus' System For Māori Not Good Enough

    Closing statements at the Waitangi Tribunal case against Corrections called for immediate steps and a comprehensive review to address the high rate of Māori reoffending. More>>

    ALSO:

    Advice: PM Sets Rules For Ministers' Treatment Of Public Servants

    Prime Minister John Key has laid down the law about the way ministers and public servants should interact, saying ministers may not always like the advice they receive, but they must listen to it carefully, respectfully and professionally. More>>

    Gordon Campbell: On The Funding Changes In Special Needs Education, And Uber

    The plan to strip out the educational support for older “special needs” children in order to meet the existing shortfall in funding for special needs in early childhood education is so miserly and relentlessly stupid as to defy belief… More>>

    SPECIAL EDUCATION (& More):

    Online Learning Plans:

    Post Cab Presser: Inquiries And Consciences

    This afternoon the Prime Minister John Key announced that his cabinet had drafted terms of reference for the Havelock North water contamination inquiry... In response to questions on the Shop Trading Hours Amendment Bill, the Prime Minister said he didn't think allowing National MPs a conscience vote was warranted. More>>

    ALSO:

    Statistics, Homelessness, Privacy: Auckland City Mission Data Joins Govt Research Database

    For the first time, data from an agency outside government, Auckland City Mission, will be included in Statistics New Zealand’s vault of information for researchers. Data from the Auckland City Mission is going into the “Integrated Data Infrastructure” or IDI. More>>

    Get More From Scoop

     

    LATEST HEADLINES

     
     
     
     
     
     
     
     
     
    Politics
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news