Gordon Campbell | Parliament TV | Parliament Today | News Video | Crime | Employers | Housing | Immigration | Legal | Local Govt. | Maori | Welfare | Unions | Youth | Search

 


New Guideline Helps Stop Misleading Teething Necklace Sites

New Guideline Helps Stem the Tide of Misleading Teething Necklace Sites


A company advertising amber teething necklaces, Bambeado, has been made to remove misleading claims from its website after a complaint was laid with the Advertising Standards Authority, using a new guideline they helped develop alongside Medsafe in 2013. The decision the ASA has released today is the 16th one regarding amber teething necklaces since February 2013, and all 16 of those complaints were successful. The new advertising guideline was developed in response to the large number of advertisements for these products that were found to be misleading.


Many advertisers have claimed that amber will be warmed by skin contact, causing it to leak out succinic acid that will then be absorbed through the skin for therapeutic benefit. When confronted by the ASA, however, none of these advertisers have provided evidence that substantiates any of their claims. The new guideline lists a large number of unacceptable claims, many taken from advertisements that have been found to be misleading over the past year. Examples of unacceptable claims from the guideline include:

• “Do they really work? Yes they do”
• “When amber is warmed on the skin, the skin's warmth causes the amber to release trace amounts of healing oils”
• “Relieve or assist with teething pain in babies.”

Many parents turn to amber necklaces when their babies start teething, but they may not be aware that the claims made about these products are very often misleading and unsubstantiated. They are also not without risk, and the Ministry of Consumer Affairs has issued a product safety warning, noting that “Babies should always be supervised when wearing amber necklaces – there is a risk for strangulation or a hanging hazard.”


Many other countries have also had problems with these products. Other government bodies such as Health Canada, the Australian Competition & Consumer Commission, and the UK Trading Standards Institute have also issued safety warnings similar to the one issued by the Ministry of Consumer Affairs. Ireland’s Health Service Executive has also issued a safety warning, and the National Consumer Agency in Ireland has banned all sale of these products due to safety concerns. The French National Order of Pharmacists has banned French pharmacists from selling them as part of their ethical obligation to “contribute to the fight against quackery”.


All of these complaints to the Advertising Standards Authority regarding amber teething necklaces have been made by Mark Hanna, a consumer advocate from Auckland. Mark thinks the concept of informed consent is of the utmost importance when it comes to making health decisions, and finds it profoundly worrying that many therapeutic advertisements contain misleading claims. In raising these issues with the Advertising Standards Authority, he hopes to reduce the amount of misinformation in New Zealand advertising and thereby even the playing field for everyday people who are too busy to look into how much, or how little, evidence there is behind any particular claim.

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Patience: Drive Safe

Be patient before passing is the AA's message for drivers this Labour weekend.

"People taking crazy risks to get past other vehicles is one of the most dangerous things on the road,” says AA spokesperson Dylan Thomsen.

“The weather is looking good for the long weekend so the roads will be busy. Unfortunately, that also increases the chances of people getting frustrated and trying a risky passing manoeuvre. When they get past, there will probably be more traffic up ahead anyway so it won’t get people there faster.” More>>

 
 

Parliament Today:

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn. More>>

ALSO:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Gordon Campbell: On Pharmac, Gough Whitlam And Sleater-Kinney

We’re not at the outset of these negotiations. The outset was six years ago, and negotiators were hoping to have some sort of ‘framework’ deal finished in time for the APEC meeting in a few weeks’ time. These ‘extreme’ positions are what we’ve reached near the intended end of the negotiations… More>>

ALSO:

PM Of Many Hats: Questions, No Answers On Whale Oil

Dr RUSSEL NORMAN (Co-Leader – Green) to the Prime Minister: How many times since November 2008 has he spoken with blogger Cameron Slater on the phone and how many times, if any, has he texted him?
Rt Hon JOHN KEY (Prime Minister): None in my capacity as Prime Minister. More>>

ALSO:

Aussie Investigation Dropped: Call On Minister McCully To Pursue The Case Of Balibo Five

West Papua Action is deeply concerned at the lack of any clear outcome from the Australian Federal Police inquiry into the 1975 deaths of the ‘Balibo Five’ including NZ journalist Gary Cunningham. More>>

ALSO:

'Feed The Kids' Bill: Metiria Turei To Lead Fight On Feeding Hungry Children

Green Party Co-leader Metiria Turei is urging all political parties to support the Feed the Kids Bill which she inherited today from Mana leader Hone Harawira. More>>

ALSO:

Parliament Today: State Opening Of Parliament

The House sat at 10.30am on Tuesday before MPs were summoned to hear the Speech from the Throne in the Legislative Council Chamber. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Politics
Search Scoop  
 
 
Powered by Vodafone
NZ independent news